{"id":557,"date":"2010-06-18T11:09:02","date_gmt":"2010-06-18T16:09:02","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/your-price-is-too-high\/"},"modified":"2010-06-18T11:09:02","modified_gmt":"2010-06-18T16:09:02","slug":"your-price-is-too-high","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/your-price-is-too-high\/","title":{"rendered":"&#8220;Your Price is Too High&#8221;"},"content":{"rendered":"<p>What do you do when a customer says, ?Your price is too high?? <\/p>\n<p>The best way to handle this is to prevent it from happening in the first place.  <\/p>\n<p>Your best chance of making the sale is if your price quotation is within the prospect?s budget. Your best chance of having that happen is to know the budget before you give your price. <\/p>\n<p>And the best way of knowing the budget before you give your price is simply to ask. <\/p>\n<p>Here?s a comfortable, nonaggressive way to get this information: Instead of just coming out and asking what their budget is, which makes some prospects uncomfortable, ask them this nonthreatening question instead:<\/p>\n<p>?Do you have a budget??<\/p>\n<p>The prospect will answer either yes or no. If they say they have a budget, the conversation goes like this:<\/p>\n<p>YOU: Do you have a budget?<br \/>\nPROSPECT: Yes.<br \/>\nYOU: Would you mind sharing what that is with me?<\/p>\n<p>If the prospect does not have a budget, this conversation might go as follows:<\/p>\n<p>YOU: Do you have a budget?<br \/>\nPROSPECT: No.<br \/>\nYOU: Well, did you at least have a dollar figure or range in mind of what you?d like it to cost?<\/p>\n<p>About half the prospects will give you an answer so you can tailor your price quote accordingly. <\/p>\n<p>The other half won?t, so you just have to go ahead and make your estimate without this knowledge. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you do when a customer says, ?Your price is too high?? The best way to handle this is to prevent it from happening in the first place. Your best chance of making the sale is if your price quotation is within the prospect?s budget. Your best chance of having that happen is to [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}