{"id":642,"date":"2011-04-26T16:56:23","date_gmt":"2011-04-26T21:56:23","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=642"},"modified":"2011-04-26T16:56:23","modified_gmt":"2011-04-26T21:56:23","slug":"is-e-mail-old-fashioned","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/is-e-mail-old-fashioned\/","title":{"rendered":"Is E-Mail Old-Fashioned?"},"content":{"rendered":"<p>A lot of social media evangelists tell me that e-mail marketing is old school and rapidly dying.<\/p>\n<p>But a 2010 study by ExactTarget found that 56% of U.S. Internet? users interact with brands only via marketing e-mails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook.<\/p>\n<p>And a 2010 StrongMail study found that business leaders still choose e-mail marketing as the top area of investment growth (65%)? in 2011, above social media (57%) and search engine marketing (41%).<\/p>\n<p>&#8220;E-mail is still very much a heavy hitter in the online marketing game,&#8221; concludes Ali Brown, who provides the above statistics in her special report &#8220;Ezine Publishing Profits.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of social media evangelists tell me that e-mail marketing is old school and rapidly dying. But a 2010 study by ExactTarget found that 56% of U.S. Internet? users interact with brands only via marketing e-mails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. And a 2010 StrongMail study found [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/642\/revisions\/643"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}