{"id":68,"date":"2004-12-11T10:46:24","date_gmt":"2004-12-11T15:46:24","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=68"},"modified":"2004-12-12T14:08:03","modified_gmt":"2004-12-12T19:08:03","slug":"test-your-e-mail-marketing-iq","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/online-marketing\/test-your-e-mail-marketing-iq\/","title":{"rendered":"Test Your E-Mail Marketing I.Q."},"content":{"rendered":"<p><a href=\"http:\/\/www.edithroman.com\">Edith Roman Associates<\/a>, a mailing list broker, uses e-mail marketing to promote their services.<\/p>\n<p>In a recent e-mail offering free list recommendations and a free catalog of mailing lists, they split test two subject lines:<\/p>\n<p>A. Free Direct Mail Encyclopedia.<\/p>\n<p>B. Boost Sales, Increase Profits, and Expand Market Awareness.<\/p>\n<p>Which do you think was the winner &#8212; and why?<\/p>\n<p>Choose correctly, and you win a FREE special report on how to improve online marketing results (list price: $29).<\/p>\n<p>(I&#8217;ll tell you how to get your free prize when I announce the correct answer.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edith Roman Associates, a mailing list broker, uses e-mail marketing to promote their services. In a recent e-mail offering free list recommendations and a free catalog of mailing lists, they split test two subject lines: A. Free Direct Mail Encyclopedia. B. Boost Sales, Increase Profits, and Expand Market Awareness. Which do you think was the [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}