A number of bloggers have told me, ?There?s not much difference between a blog and an e-zine.?<\/p>\n
I disagree. There are at least three important advantages I get with my e-zine that I (can’t speak for others) don?t get with my blog:<\/p>\n
1. With my e-zine, I own all the names in my subscriber database. That list has commercial value. I can rent it, swap it, and sell other people?s products to it as an affiliate (I make thousands of extra dollars a month through such affiliate deals — with zero work on my part). With my blog, the RSS feed owns the names ? I never see them. <\/p>\n
2. With my e-zine, I can send out a message and know it will be received by my 63,000 subscribers the same day. With my blog, I have no idea how many people get it via RSS feed — or how many of those go to the new blog entry when notified.<\/p>\n
3. With my e-zine, I can actively promote my own products and services to the list. E-zine readers accept and expect promotions. I wouldn?t dare do that on my blog; it seems to violate the unwritten rule of blogging as a ?pure? content medium.<\/p>\n
Bloggers: do you promote products and services on your blog? Can you track the results? <\/p>\n
Do you read blogs that blatantly pitch products and services? Do blogs influence your buying as a business or consumer?<\/p>\n
Is it appropriate or inappropriate to advertise on one?s blog?<\/p>\n","protected":false},"excerpt":{"rendered":"
A number of bloggers have told me, ?There?s not much difference between a blog and an e-zine.? I disagree. There are at least three important advantages I get with my e-zine that I (can’t speak for others) don?t get with my blog: 1. With my e-zine, I own all the names in my subscriber database. […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}