Yes, according to my subscriber GB.<\/p>\n
“I don’t know anyone in today’s age, other than a very bored stay-at-home, who has the time or patience to read through all those pages of copy, and God forbid, having to sit through those horrendous dragged-out sales videos,” she says. “I’m at the point that if one of those videos comes up, there’s no message or product on earth that’s worth such a waste of time and I delete it on the spot.”<\/p>\n
She is particularly critical of Agora Publishing, a company that has pioneered long-copy landing pages and video sales letters. “Agora needs an overhaul,” she says. “It’s no longer working for busy people. Needed: one page, short and focused with impact.”<\/p>\n
The problem with GB’s argument is that Agora makes a fortune from those long sales letters and videos, to the tune of around $300 million a year — kind of demolishing GB’s premise that long copy doesn’t work for them.<\/p>\n
Your thoughts?<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Yes, according to my subscriber GB. “I don’t know anyone in today’s age, other than a very bored stay-at-home, who has the time or patience to read through all those pages of copy, and God forbid, having to sit through those horrendous dragged-out sales videos,” she says. “I’m at the point that if one of […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/746\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}