{"id":767,"date":"2012-04-03T14:27:21","date_gmt":"2012-04-03T19:27:21","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=767"},"modified":"2012-04-03T14:27:21","modified_gmt":"2012-04-03T19:27:21","slug":"the-easiest-marketing-task-in-the-world","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/the-easiest-marketing-task-in-the-world\/","title":{"rendered":"The Easiest Marketing Task in the World"},"content":{"rendered":"<p>What&#8217;s the easiest marketing task in the world?<\/p>\n<p>It&#8217;s putting up a web site that looks pretty and reads well &#8212; but doesn&#8217;t have to sell anything or generate any other kind of measurable response.<\/p>\n<p>I know, because the most common call I get as a copywriter is this: &#8220;We put up a web site and everybody says how great it looks, but we aren&#8217;t getting any sales. Help!&#8221;<\/p>\n<p>It may be that I am envious of general marketers that don&#8217;t have to produce results. If they put up a web site that&#8217;s aesthetically pleasing, and that the client praises, they are the hero.<\/p>\n<p>As a direct response copywriter, if I don&#8217;t increase the conversion rate of my client&#8217;s web site or landing page, I am the goat.<\/p>\n<p>Do you agree with me that creating direct marketing is more difficult and takes more skill than general marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the easiest marketing task in the world? It&#8217;s putting up a web site that looks pretty and reads well &#8212; but doesn&#8217;t have to sell anything or generate any other kind of measurable response. I know, because the most common call I get as a copywriter is this: &#8220;We put up a web site [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/767\/revisions\/768"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}