{"id":773,"date":"2012-04-06T12:08:33","date_gmt":"2012-04-06T17:08:33","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=773"},"modified":"2012-04-06T12:08:33","modified_gmt":"2012-04-06T17:08:33","slug":"read-this-only-if-you-think-e-mail-is-greener-than-direct-mail","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/read-this-only-if-you-think-e-mail-is-greener-than-direct-mail\/","title":{"rendered":"Read This Only If You Think E-Mail is &#8220;Greener&#8221; Than Direct Mail"},"content":{"rendered":"<p>Here are some facts about the eco-friendliness of\u00a0paper direct marketing (direct mail)\u00a0vs. electronic direct marketing (e-mail) from my fellow copywriter Marjorie Bicknell:\u00a0<\/p>\n<p>* Only 1.8% of household waste is from advertising direct mail messages and catalogues.<br \/>\n*\u00a0Direct-mail accounts for just 2.4 percent of landfill waste<br \/>\n* 54.7 percent of all paper in the U.S. is currently recycled.<br \/>\n* A single e-mail contributes 9 grams of CO2.<br \/>\n* 95 trillion spam emails were sent in 2010.<br \/>\n* Spam alone requires an energy use\u00a0equivalent to the electricity used in 2.4 million U.S. homes.\u00a0<br \/>\n*\u00a0In 2005, the amount of electricity consumed by data centers globally was equivalent to the production of 14 coal-fired 1,000-megawatt power plants.<br \/>\n* A single web server can produce more tons of CO2\u00a0in a year than a car.<br \/>\n*\u00a0The net effect of running all of the servers in the United States is equal to that of five nuclear power plants<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some facts about the eco-friendliness of\u00a0paper direct marketing (direct mail)\u00a0vs. electronic direct marketing (e-mail) from my fellow copywriter Marjorie Bicknell:\u00a0 * Only 1.8% of household waste is from advertising direct mail messages and catalogues. *\u00a0Direct-mail accounts for just 2.4 percent of landfill waste * 54.7 percent of all paper in the U.S. is [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions\/774"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}