{"id":776,"date":"2012-04-11T12:06:27","date_gmt":"2012-04-11T17:06:27","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=776"},"modified":"2012-04-11T12:10:36","modified_gmt":"2012-04-11T17:10:36","slug":"what-is-a-guaranteed-best-seller","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/what-is-a-guaranteed-best-seller\/","title":{"rendered":"What is a &#8220;Guaranteed Best-Seller?&#8221;"},"content":{"rendered":"<p>Today I received an e-mail from a semi-famous business author. In it, he announced that he was working on a new best-seller.<\/p>\n<p>Not to nitpik, but I beg to differ. He is working on a book that he HOPES will be a best-seller. But to describe the book-in-progress as a best-seller in the present tense is silly.<\/p>\n<p>He may think his book has a good shot at\u00a0 making the best-seller list. But it certainly hasn&#8217;t yet.<\/p>\n<p>In his e-mail, he also refers to the book as &#8220;a guaranteed best-seller.&#8221; Again, NO ONE can guarantee that their book will be a best-seller, even if their previous books have been.<\/p>\n<p>This is a good example of hype\u00a0 that in my view goes a little too far. It is dishonest and not credible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I received an e-mail from a semi-famous business author. In it, he announced that he was working on a new best-seller. Not to nitpik, but I beg to differ. He is working on a book that he HOPES will be a best-seller. But to describe the book-in-progress as a best-seller in the present tense [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=776"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/776\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/776\/revisions\/778"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}