{"id":786,"date":"2012-05-09T11:04:39","date_gmt":"2012-05-09T16:04:39","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=786"},"modified":"2012-05-09T11:04:39","modified_gmt":"2012-05-09T16:04:39","slug":"avoid-logical-contradictions-in-copy","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/avoid-logical-contradictions-in-copy\/","title":{"rendered":"Avoid Logical Contradictions in Copy"},"content":{"rendered":"<p>A TV commercial for the new movie &#8220;Snow White and the Huntsman&#8221; dramatically proclaims &#8212; &#8220;This is no fairy tale!&#8221;<\/p>\n<p>It reads well and sounds dramatic.<\/p>\n<p>The only problem: it&#8217;s not true. Anything about Snow White is by\u00a0definition a fairy tale. So the copy\u00a0is\u00a0 one big lie.<\/p>\n<p>Am I being a nitpicker here? Or am I right on the money?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A TV commercial for the new movie &#8220;Snow White and the Huntsman&#8221; dramatically proclaims &#8212; &#8220;This is no fairy tale!&#8221; It reads well and sounds dramatic. The only problem: it&#8217;s not true. Anything about Snow White is by\u00a0definition a fairy tale. So the copy\u00a0is\u00a0 one big lie. Am I being a nitpicker here? Or am [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-786","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=786"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/786\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/786\/revisions\/788"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}