It?s this?.<\/p>\n
By proclaiming that ?markets are conversations,? and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes:<\/p>\n
?To know what people really think, pay regard to what they do, rather than what they say.?<\/p>\n
That?s where we direct marketers have it all over the Cluetrain crowd.<\/p>\n
We aren?t guided just by what people say they want or will do; we primarily pay attention to what they actually do ? in other words, what they buy.<\/p>\n
You can determine what your prospects will buy based on your own test mailing ? or by studying the successful control mailings of your competitors in the same category.<\/p>\n
Because those control mailings are working, they tell you the appeals that are causing customers to open their wallets ? those marketing approaches that are making money right now. <\/p>\n
Actions speak louder than words, and what people actually buy is infinitely more important than what they say they will buy.<\/p>\n
Which do YOU think is a more accurate indicator of what your market wants ? a ?conversation? or a purchase? <\/p>\n","protected":false},"excerpt":{"rendered":"
It?s this?. By proclaiming that ?markets are conversations,? and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: ?To know what people really think, pay regard to what they do, rather than what they say.? That?s where we direct marketers have it all over the Cluetrain crowd. […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-direct-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}