In a recent segment of the reality TV series The Simple Life, Paris Hilton and Nicole Richie were interning at a New York creative ad agency.<\/p>\n
The boss gave Nicole a terribly important assignment: reserving a table for lunch at a trendy NYC restaurant that is usually booked up a week in advance.<\/p>\n
When Nicole completed the task successfully, the agency owner told her, ?I think you have what it takes to make it in this business!?<\/p>\n
Unfortunately, I don?t think he was joking.<\/p>\n
The three-martini lunch on Madison Avenue is a clich?, but amazingly, certain businesses ? advertising and publishing among them ? still seem to embrace it.<\/p>\n
Here?s what this says to me about the agency employing Paris and Nicole:<\/p>\n
1. They are so untalented that their method of making a client happy is to take him to lunch.<\/p>\n
2. They place little value on their time (these fancy restaurant lunches can easily take 2 hours or more).<\/p>\n
3. They don?t offer real value (in terms of increasing client ROI), and they hope by entertaining the client well no one will notice.<\/p>\n
Maybe I?m just reading too much into this. But in my 25 years in marketing ? 23 years as a freelance copywriter and 2 years on the client side ? I saw too many agencies who viewed taking the client to a fancy lunch as their major achievement. <\/p>\n
How sad — and pathetic.<\/p>\n","protected":false},"excerpt":{"rendered":"
In a recent segment of the reality TV series The Simple Life, Paris Hilton and Nicole Richie were interning at a New York creative ad agency. The boss gave Nicole a terribly important assignment: reserving a table for lunch at a trendy NYC restaurant that is usually booked up a week in advance. When Nicole […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}