{"id":837,"date":"2012-10-11T14:31:05","date_gmt":"2012-10-11T19:31:05","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=837"},"modified":"2012-10-11T14:31:05","modified_gmt":"2012-10-11T19:31:05","slug":"trojan-needs-protection-from-bad-reviews","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/trojan-needs-protection-from-bad-reviews\/","title":{"rendered":"Trojan Needs Protection (from Bad Reviews)"},"content":{"rendered":"<p>DM News, a marketing trade publication, criticized Trojan this month for not integrating social media into one of its promotional campaigns.<\/p>\n<p>&#8220;The Trojan brand hasn&#8217;t tweeted in more than a year&#8221; said DM News, apparently in shock.<\/p>\n<p>Maybe Trojan hasn&#8217;t tweeted for a year because they have better things to do than social media &#8212; like investing their time in marketing that actually generates a positive ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DM News, a marketing trade publication, criticized Trojan this month for not integrating social media into one of its promotional campaigns. &#8220;The Trojan brand hasn&#8217;t tweeted in more than a year&#8221; said DM News, apparently in shock. Maybe Trojan hasn&#8217;t tweeted for a year because they have better things to do than social media &#8212; [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-837","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"predecessor-version":[{"id":838,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/837\/revisions\/838"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}