AL, a superstar stock broker on Wall Street, once said: “The
\nmore you tell the client that you are not a guru, not a
\nrain-maker, the more credible you become.”<\/p>\n
I think this kind of humbleness goes a long way toward getting
\npeople to trust you. Yet modesty is a credibility builder that
\nalmost no one uses. What a shame!<\/p>\n
For instance, on one of his web sites, my buddy Fred Gleeck, the
\nsuperstar information marketer, writes:<\/p>\n
“Probably 98% of people who buy my products do nothing. The
\ntestimonials on this site represent those who HAVE done
\nsomething.<\/p>\n
“I make no promises about your results. That’s up to you. The
\ninformation is solid. The testimonials represent a VERY SMALL
\nportion of the people who buy this product, much to my chagrin!”<\/p>\n
This is brilliant because it is both honest and believable. The
\nreader either knows or suspects that most information products
\ndon’t deliver the results their authors boast about. Fred’s copy
\nresonates with the belief the reader already has in his head
\ninstead of clashing with it.<\/p>\n
Fred also avoids creating unrealistic expectations on the part
\nof the buyer. If you buy his product and don’t get the results,
\nyou realize that it is at least in part your fault. So this
\nreduces dissatisfaction and minimizes refund requests.<\/p>\n
Sad to say, the majority of people I encounter both in business
\nand my personal life are braggarts, to one degree or another.<\/p>\n
To me, that’s counterproductive, because in my observation, most
\npeople dislike braggarts and admire modesty.<\/p>\n
The Bible, Jeremiah 9:23: “Thus saith the LORD, Let not the wise
\n[man] glory in his wisdom, neither let the mighty [man] glory in
\nhis might, let not the rich [man] glory in his riches.”<\/p>\n
If you wish to be a humble and modest human being, or at least
\ngive the appearance of being one, here are 3 simple rules to
\nfollow:<\/p>\n
1-Resist the constant temptation to brag, no matter how frequent
\nor strong the impulse.<\/p>\n
2-Do not tell people about your successes, accomplishments, or
\ngood fortune unless they ask. And even then, downplay it.<\/p>\n
3-Is what you are about to say going to make the other person
\nfeel bad about themselves in comparison to you? Are you saying
\nit unnecessarily to feed your own ego? If so, don’t say it.<\/p>\n","protected":false},"excerpt":{"rendered":"
AL, a superstar stock broker on Wall Street, once said: “The more you tell the client that you are not a guru, not a rain-maker, the more credible you become.” I think this kind of humbleness goes a long way toward getting people to trust you. Yet modesty is a credibility builder that almost no […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":909,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/901\/revisions\/909"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}