{"id":91,"date":"2005-03-07T16:17:32","date_gmt":"2005-03-07T21:17:32","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=91"},"modified":"2005-03-07T16:17:32","modified_gmt":"2005-03-07T21:17:32","slug":"good-copywriting-or-bad-you-be-the-judge","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/good-copywriting-or-bad-you-be-the-judge\/","title":{"rendered":"Good Copywriting or Bad? You Be the Judge."},"content":{"rendered":"<p>I?ve always maintained that good copywriting is clear and conversational ? but there are many marketers who apparently disagree.<\/p>\n<p>For instance, here?s an excerpt from a brochure promoting a conference on Buying and Selling eContent:<\/p>\n<p>?Instead of building universal, definitive taxonomies, information architects are finding there is a tremendous benefit to creating un-taxonomized miscellaneous pools of enriched data objects so that users can sort and organize to suit their own peculiar needs ? [resulting in] information systems are far more contextualized.?<\/p>\n<p>I call this example ?What did he say?? It?s pretentious, laden with jargon, and it?s not how people talk.<\/p>\n<p>What do YOU think about this copy ? profound, enticing, acceptable, a turn-off, or just plain terrible?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I?ve always maintained that good copywriting is clear and conversational ? but there are many marketers who apparently disagree. For instance, here?s an excerpt from a brochure promoting a conference on Buying and Selling eContent: ?Instead of building universal, definitive taxonomies, information architects are finding there is a tremendous benefit to creating un-taxonomized miscellaneous pools [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-direct-marketing","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}