I once gave a very well-attended course at the Learning Annex in
\nNew York City called “How to Get Out of a Slump.”<\/p>\n
I think the reason it was well-attended was because the topic is
\nuniversal: everybody gets in a slump every now and then – not
\njust baseball players.<\/p>\n
To my great surprise, one of the attendees was a former star of
\na network sitcom.<\/p>\n
She is beautiful and talented, but after the sitcom went off the
\nair, her career (she told me) went into a long slump … and the
\nsuccess others had predicted for her did not materialize.<\/p>\n
The entire essence of the course was a simple 3-step process:<\/p>\n
1-Find out what works and doesn’t work for you.<\/p>\n
2-Stop doing what doesn’t work.<\/p>\n
3-Do MUCH more of what does work.<\/p>\n
The importance of the word “much” in step 3 is critical.<\/p>\n
When you have a setback, don’t just try a few things to reverse
\nit.<\/p>\n
Take what I call “massive action.”<\/p>\n
Do much more than you think is required to reverse your slump.<\/p>\n
That way, the odds of finding something that works are
\ngeometrically increased.<\/p>\n
I have often said that the secret to having a pipeline full of
\nleads for your business is to figure out how much marketing you
\nneed to get the number of leads you want – and then do double
\nthat.<\/p>\n
Years ago, I interviewed Jane Trahey, a successful advertising
\nexecutive in Chicago, for a career book I was writing.<\/p>\n
She told me the secret to her success was having many balls in
\nthe air at once, which increased the chances that at least one
\nwould stick.<\/p>\n
The natural tendency of human beings faced with difficulty and
\nadversity is to shut down – to retreat and nurse their wounds.<\/p>\n
The stereotype of this is the young woman who sits on the couch
\neating a large container of fudge ripple ice cream.<\/p>\n
You must resist this temptation to give up and instead do the
\nopposite – leap into action at full speed and full steam.<\/p>\n
Be sure to follow my 3-step formula which requires you to (1)
\nfind out what does and does not work, (2) stop doing what
\ndoesn’t work, and (3) do much more of what does work.<\/p>\n
Remember the old maxim: Insanity is doing things in the same way
\nand expecting different results.<\/p>\n
It is also doing nothing.<\/p>\n
By the way, worrying about the slump you are in is human nature,
\nbut it is also a complete waste of time.<\/p>\n
So stop worrying about your slump. And start doing something
\nabout it.<\/p>\n
P.S. Do not despair if your results from using this 3-step
\nformula are not immediate. Often it takes a few weeks or even a
\ncouple of months before you start seeing a return on your
\ninvestment.<\/p>\n","protected":false},"excerpt":{"rendered":"
I once gave a very well-attended course at the Learning Annex in New York City called “How to Get Out of a Slump.” I think the reason it was well-attended was because the topic is universal: everybody gets in a slump every now and then – not just baseball players. To my great surprise, one […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":925,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/921\/revisions\/925"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}