{"id":93,"date":"2005-03-14T13:02:00","date_gmt":"2005-03-14T18:02:00","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=93"},"modified":"2005-03-14T13:03:05","modified_gmt":"2005-03-14T18:03:05","slug":"blogs-dont-do-diddly-squat-for-marketers","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/blogging\/blogs-dont-do-diddly-squat-for-marketers\/","title":{"rendered":"Blogs Don?t Do ?Diddly Squat? for Marketers"},"content":{"rendered":"<p>Are blogs effective marketing tools? Not according to <a href=\"http:\/\/www.marketingsherpa.com\">MarketingSherpa<\/a>.<\/p>\n<p>?Call us cynics,? says an article in Sherpa?s 3\/14\/05 issue. ?Blogs may be hip and trendy, but they don?t do diddly-squat for most people?s businesses.?<\/p>\n<p>The proof? After 4 years of research, MarketingSherpa found that only 0.03% of the 34.5 million existing blogs are driving sales or prospective customers to their bloggers.<\/p>\n<p>Any bloggers, blogging evangelists, or blogging consultants out there that care to dispute MarketingSherpa?s research ? or their conclusion that blogs have little value as a marketing tool?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are blogs effective marketing tools? Not according to MarketingSherpa. ?Call us cynics,? says an article in Sherpa?s 3\/14\/05 issue. ?Blogs may be hip and trendy, but they don?t do diddly-squat for most people?s businesses.? The proof? After 4 years of research, MarketingSherpa found that only 0.03% of the 34.5 million existing blogs are driving sales [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}