Subscriber MN writes, “I’m thinking of doing an online
\nbusiness. Approximately, what would you charge to create the
\nproduct, copywriting, landing page, everything A-Z? Or can you
\nrecommend an existing package where everything is already done
\nthat I can buy?”<\/p>\n
I have some bad news for MN. What he wants – a complete “done
\nfor you,” online business-in-a-box – and by that I mean one that
\n(a) he can actually afford and (b) would actually work – does
\nnot exist.<\/p>\n
Everyone wants the quick and easy way out. No one wants to do
\nthe hard work. They want to wave a magic wand or rub a lucky
\nrabbit’s foot – and be handed the online business they seek on a
\nplatter, already revved up and spitting out profits. Sorry, but
\nit ain’t happening, MN.<\/p>\n
Reminds me of the scene in “A League of Their Own” where Gina
\nDavis wants to play baseball but complains to Tom Hanks that the
\nbaseball life is too hard.<\/p>\n
Tom snaps back: “It’s supposed to be hard. If it wasn’t hard,
\neveryone would do it. The hard is what makes it great.”<\/p>\n
I think that’s the case with entrepreneurship in general and
\nstarting an Internet marketing business in particular.<\/p>\n
The promoters promise it’s easy because – hey – we copywriters
\nknow that “easy” sells.<\/p>\n
But building a successful online business isn’t easy. In theory
\nit is simple. In practice – often tricky as heck.<\/p>\n
Oh, in some ways DOING the business is physically easy – you can
\nwork at home and make a good living devoting only an hour or two
\na day to it.<\/p>\n
I don’t have employees. I don’t have big overhead. I don’t talk
\nwith customers on the phone or face to face. So in that respect
\nhaving an Internet business is not too stressful.<\/p>\n
But it is not always easy to figure it all out, put the pieces
\ntogether, and make them make money.<\/p>\n
Those of us in the business are constantly learning and
\nstudying, and continually fine-tuning our e-mails, landing
\npages, products, offers, ads, back-office systems, and just
\nabout everything else.<\/p>\n
There isn’t a day goes by that I am not reading blogs, trade
\nmagazines, books, discussion groups, and online newsletters in a
\nfrantic effort to keep up to speed on what’s new in Internet
\nmarketing.<\/p>\n
Most of what I learn I will never use. But since I don’t know
\nwhat will be the next breakthrough until I learn and try it – I
\nam learning all the time.<\/p>\n
To answer MN’s question: no, he cannot hire me or anyone else to
\ncreate the whole business for him, get it running, and then hand
\nit over to him to enjoy.<\/p>\n
That’s because if I or anyone else puts in all that effort, we’d
\nmake MUCH more money by just keeping that business and running
\nit ourselves than we could selling it to someone else, no matter
\nhow much they offered us for it.<\/p>\n
Yes, there are some promoters advertising “done for you”
\nInternet businesses-in-a-box. I haven’t reviewed them all and so
\ncannot comment on them all.<\/p>\n
But the ones I have seen are thin. Typically the quality of the
\nproducts and promotions they sell you is pretty pitiful – a lot
\nsell 5-page e-books some elance freelancer probably wrote for ten
\nbucks — and the business is not actually making money for
\nanyone but the promoter selling it to others.<\/p>\n
Again, if the products and landing pages the promoter was
\nselling really pulled in the dollars online, he’d be buying as
\nmuch traffic as he could to drive buyers to the micro sites …
\nand making his money on product sales … not trying to pawn the
\nwhole kit and caboodle off to unsuspecting prey like MN.<\/p>\n","protected":false},"excerpt":{"rendered":"
Subscriber MN writes, “I’m thinking of doing an online business. Approximately, what would you charge to create the product, copywriting, landing page, everything A-Z? Or can you recommend an existing package where everything is already done that I can buy?” I have some bad news for MN. What he wants – a complete “done for […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-934","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"predecessor-version":[{"id":940,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/934\/revisions\/940"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}