You know a pet peeve of mine is the ignorance of folks who
\nbelieve that any information product older than 3 years is
\nantiquated, obsolete, and irrelevant.<\/p>\n
Along those lines, subscriber JK writes:<\/p>\n
“I have been following you for a number of years and have
\npurchased some of your products. Most are excellent and I have
\nbeen happy with them.<\/p>\n
“You mentioned returns of materials more than three years old.
\nIn most cases if the product is over three years old, I will be
\ndisappointed with the vendor and may not purchase from them
\nagain.<\/p>\n
“Some products are evergreen such as your copywriting products
\nand self improvement products from Brian Tracy and many others.<\/p>\n
“Some products are not evergreen. Most any product on web
\ndevelopment (creating web sites) is obsolete in a year because
\nof how fast the information changes.”<\/p>\n
Here’s my reply to JK:<\/p>\n
“I beg to differ. Yes, any product on social media that is over
\n3 years old is outdated. But my products on Internet marketing
\nare NOT outdated … because the methodology I use is proven and
\nhas been consistent for many years.<\/p>\n
“That methodology does not incorporate SEO or social media, so I
\ndispute your contention that those products are obsolete.”<\/p>\n
See, here’s what all these “this product is too old” whiners do
\nnot understand about Internet marketing:<\/p>\n
There are literally dozens of different techniques used in
\ndriving and converting traffic in Internet marketing.<\/p>\n
Yet, you can build and run a wildly profitable Internet
\nmarketing business – mine gives me a 6-figure annual income with
\nme putting in literally just 2-3 hours a week on it – using only
\na handful of them.<\/p>\n
That’s what the Internet marketing methodology my products teach
\ndoes: It produces traffic and converts clicks to sales using
\nonly a few proven techniques which do not change much over the
\nyears.<\/p>\n
It deliberately ignores dozens of other techniques including
\nblogging, SEO, and social media. Why? Because you can’t do and
\nknow everything. And the simpler an online business is, the
\neasier and less time it takes to run.<\/p>\n
I am not saying you should avoid those methods. I use
\nthem for some of my other businesses, and in fact I publish
\ninformation products (written by experts, not me) on all three –
\nblogging, SEO, and social media.<\/p>\n
But the Internet marketing “system” I use doesn’t rely on them.
\nSo changes in SEO or social media do not render it obsolete in
\nany way. They are just not relevant.<\/p>\n
Here’s another irritant with regard to outdated information: if
\na web site URL in one of my info products no longer works, my
\nbuyers roar about it.<\/p>\n
Well, we had the same thing in the pre-Internet days with my
\nbooks: the longer the book was in print, the more likely it was
\nthat the addresses and phone numbers in them would be outdated,
\nbecause the resources moved or went out of business. Yet no one
\ncomplained or asked for a refund.<\/p>\n
I fear I will go to my grave fighting this losing battle. So I
\nhave resigned myself to spending the rest of my life (sigh)
\ncontinually updating my information products (e-books, audio
\nalbums, DVDs) as well as my traditionally published books. These
\ndays I am always writing a new edition of one of my nonfiction
\nbooks.<\/p>\n
It never ends, but the shame of it is: it’s unnecessary, for the
\nreasons I have stated.<\/p>\n
So if you see me in the street, shuffling slowly … a gray, worn
\nout, sad, tired little man, barely able to stand … well – it’s
\nyour fault!<\/p>\n
But I won’t hold it against you.<\/p>\n
Oh, well – back to the keyboard.<\/p>\n","protected":false},"excerpt":{"rendered":"
You know a pet peeve of mine is the ignorance of folks who believe that any information product older than 3 years is antiquated, obsolete, and irrelevant. Along those lines, subscriber JK writes: “I have been following you for a number of years and have purchased some of your products. Most are excellent and I […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/947\/revisions\/953"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}