Previous issue Next issue ------------------------------------------------------------ Bob Bly’s Direct Response LetterResources, ideas, and tips for improving response to business-to-business, high-tech, industrial, Internet, and direct marketing. December, 2002 ------------------------------------------------------------ You are getting this e-mail because you subscribed to it on www.bly.com or because you are one of Bob’s clients, prospects, seminar attendees, or book buyers. If you would prefer not to receive further e-mails of this type, go to www.bly.com, enter your e-mail address, and hit Unsubscribe. ------------------------------------------------------------ SEASONS GREETINGS The holiday season is upon us, and since this is our last issue of this e-zine for 2002, we want to wish you an early seasons greetings! Your next free issue will be sent the first week of January 2003 with a helpful list of “Marketing Resolutions” to start off the new year right! ------------------------------------------------------------ THE MAGIC OF “SUPERMARKET PRICING” Supermarkets sell TV dinners for $5.99. But should you use supermarket pricing for your products – e.g., charge $399 for your software instead of $400? Experience shows that you should. But instead of $399, think about $397! A colleague and client, Marlene Jensen, says that she has extensively tested having the price end in 7 instead of 9, and that it consistently lifts response 10% over prices without it. Mail order guru Ted Nicholas also says prices ending in 7 boost response. A survey of newsletter publishers from NEPA (Newsletter & Electronic Publishers Assocation), shows that 28% end their price in 5, 26.7% end their price in 9, and 19.8% in 7. Only 10.1% rounded off and ended their price in zero. Source: The Newsletter on Newsletters, 11/15/02, p. 3. ------------------------------------------------------------ MY NEW BOOK IS OUT! “Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy” is the first – and only book -- I’ve written specifically to help you market your product or service during a recession, soft economy, industry decline, or slow period for your business. If business is slow for you right now, or you’re worried about the market for your product or service in the near-term, you’ll love “Fool-Proof Marketing.” And today you can be one of the first to read it -- and save 30% off the list price – by clicking here: ------------------------------------------------------------ WOULD YOU LIKE TO PRODUCE AN E-ZINE LIKE THIS ONE? It’s become increasingly obvious that one of the best ways to market your services is by publishing an e-mail newsletter, or "e-zine." If you’d like a clear, comprehensive, and fun how-to guide on this exact subject, then you should meet Alexandria K. Brown, "The E-zine Queen." Her newly revised manual, "Boost Business With Your Own E-zine," will walk you, step by step, through planning, writing, publishing, and promoting an e-zine that gets RESULTS for your business. (In fact, she guarantees it, or your money back.) Learn more about this award-winning manual now at http://www.boostbizezine.com/ ------------------------------------------------------------LAST CHANCE TO LEARN THESE SOFTWARE MARKETING SECRETS In case you missed my 11/21 Webcast on “Selling Software by Mail” for the Software and Information Industry Association (SIIA), you can see and hear it now, for a limited time only, by clicking on the link below: http://www.siia.net/divisions/software/webcasts/11-21-02/default.asp
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