The World’s Best-Kept Copywriting Secrets
Do you want to move up a level from being an ordinary or even a good copywriter to a master copywriter? This session gives you secrets master copywriters use to generate readership, reaction, and response far above the results average copywriters get. You will discover:
· The USP: your product’s “reason for being.”
· The secret of the Big Promise.
· The secret of the 4 U’s.
· Understanding the buyer’s Core Complex with “BDF.”
· Reaching prospects on a deeper level (intellectual, emotional, personal).
· The FAB pyramid of features and benefits.
· The 4 legs of the stool.
· The Motivating sequence.
· The secret of Abundant Proof.
· Creating a copy platform.
After leaving this session, Bob guarantees you will know how to:
· Write copy at a level far above ordinary copywriters.
· Know when copy submitted to you won’t work and what is needed to fix it.
· Reach prospects with your copy on a deeper, more powerful level than you do right now.
About the instructor:
calls Bob Bly “