Freelance copywriter Bob Bly’s free monthly e-zine, the Direct Response Letter (www.bly.com), is read by 50,000 marketers, entrepreneurs, and writers.
What they don’t know is that this simple e-zine brings Bob more business than three copywriters could ever hope to handle … and yet Bob writes and designs the e-zine, start to finish, in less than 2 hours per issue – giving him an incredible ROI.
“I am not saying my formula for writing a successful e-zine is the best way, but it is one way to do it and I know it works,” says Bob.
Bob shares his formula in this session, during which you will learn:
About the instructor:
A freelance copywriter with more than 25 years experience, Bob Bly has written copy for dozens of publishers including Phillips, Agora, KCI, Brownstone, Briefings, McGraw-Hill, and Medical Economics. He is the author of more than 60 books including The Online Copywriter’s Handbook (McGraw-Hill) and Internet Direct Mail (NTC Business Books).
Bob Bly. Copywriter