The Secrets of Creating Successful E-zines

A Formula for Creating Successful E-Zines


Freelance copywriter Bob Bly’s free monthly e-zine, the Direct Response Letter (, is read by 50,000 marketers, entrepreneurs, and writers.


What they don’t know is that this simple e-zine brings Bob more business than three copywriters could ever hope to handle … and yet Bob writes and designs the e-zine, start to finish, in less than 2 hours per issue – giving him an incredible ROI.


“I am not saying my formula for writing a successful e-zine is the best way, but it is one way to do it and I know it works,” says Bob.


Bob shares his formula in this session, during which you will learn:


  • The magic of Ready, Fire, Aim!
  • When text is better than HTML – and when it is not.
  • How to write and design a great e-zine in less than 2 hours per issue – without hiring a professional writer or designer.
  • Maximum article length for your e-zine – number of articles per issue -- and ideal reading time.
  • How to build your subscriber list from nothing to 50,000 names in 6 weeks for under $1,000.
  • 7 ways to add more names to your e-zine subscriber list.
  • The most effective way to improve your e-zine sign-up box.
  • Best day of week, time of day, and frequency for e-zine publication.
  • How to use your e-zine to generate a truckload of leads and orders from every issue.
  • Recommended software for maintaining your e-list and distribution your e-zine.


About the instructor:


 A freelance copywriter with more than 25 years experience, Bob Bly has written copy for dozens of publishers including Phillips, Agora, KCI, Brownstone, Briefings, McGraw-Hill, and Medical Economics. He is the author of more than 60 books including The Online Copywriter’s Handbook (McGraw-Hill) and Internet Direct Mail (NTC Business Books).


Contact Information:

Bob Bly. Copywriter

22 East Quackenbush Avenue, 3rd Floor

Dumont, NJ  07628


(fax) 201-385-1138