What’s Working in Direct Mail Today
A practical, utterly pragmatic session on how to generate more leads, business, and revenue using direct mail and other marketing techniques. Based on more than 25 years of proven direct mail test results. Covers such topics as:
Bob Bly is an independent copywriter and consultant specializing in business to business direct marketing. Clients include IBM, Intuit, AlliedSignal, PSE&G, Medical Economics, CoreStates Financial, BOC Gases, Alloy Technology, Agora Publishing, KCI Communications, Rodale, Boardroom, and ITT. Bob has written more than 60 books including The Copywriter’s Handbook (Henry Holt) and The Complete Idiot’s Guide to Direct Marketing (Alpha Books). His articles have appeared in such publications as Direct Marketing, Business Marketing, Computer Decisions, Chemical Engineering, and Amtrak Express.