Pricing for freelance copywriting services

The range of fees freelance copywriters charge today is all over the lot -- and may seem puzzling to you as a potential buyer of copywriting services.

On the high-end, top industry pros can command huge fees to write magalogs, direct mail packages, landing pages, video sales letters, and other long-copy assignments.

On the low end, you can find beginners who charge $1,000 or less to write a landing page, and as little as $50 for online articles. If you outsource overseas, you can even find writers to do online articles for $5 each (you can imagine how good they are).

So which option – the expensive pro or the bargain-basement beginner – should you choose? It really depends on you, your business, your goals, and your budget.

If your budget is tight -- and you don’t have the time or inclination to write your own copy -- and you view copy as merely words on a page or screen – then by all means hire the cheapest copywriter you can find.

After all, anyone can put words on a screen or page. Anyone can write. We all do.

On the other hand, perhaps you want your copy to generate specific marketing results – including more click-throughs, increased Web traffic, higher conversion rates, or more leads or sales.

That’s something very few copywriters know how to do. If you’ve ever hired an inexpensive beginning copywriter, you know that what I am saying is true.

When you depend on copy to make money for you, then you might consider hiring a copywriter with more experience, greater knowledge, and a long track record of writing profitable promotions for clients big and small.

Why? Because with any kind of online or offline marketing that generates direct sales or leads, strongly crafted copy is an investment, not an expense.

For instance, if you sell big-ticket items, your investment in strong copy can pay for itself many times over -- even if that copy just produces a few additional sales.

Or say you have a landing page generating $100,000 a year in revenues with a 2% conversion rate.

If strong copy increases that conversion rate from just 2% to 3%, that copy will generate increased sales of $50,000 within 12 months – and half a million dollars more over the next decade!

So what are you looking for in a copywriter – “words on a page or screen” – or strong, hard-selling copy that drives response rates through the roof?

If the latter, let’s talk. Give me a call at 973-263-0562 or click here now.

I close with these words of wisdom from the late English philosopher John Ruskin:

“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey.”

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