The methodology I use to create marketing plans is detailed in my book The Marketing Plan Handbook (Entrepreneur Press, 2010).
The basic steps include:
The most detailed and expensive planning process is to retain me to create a formal marketing plan for your business, following the outline and methods used in The Marketing Plan Handbook.
The least expensive option is to buy the book (it’s less than $20) and do the plan yourself following my methods and guidelines.
A more affordable option is to eschew a formal plan and have me make informal marketing recommendations – ideas on how to promote your product and increase sales, presented in writing.
Another affordable option, the marketing audit is a review of your current marketing programs with a critique and recommendations for improvement.
If you seek help in planning your marketing, call Bob Bly at 973-263-0562 or e-mail email@example.com