Many business people fear a recession, because when the economy is weak, their clients and customers cut back on spending.
To survive and thrive in such a marketplace, you need to develop recession-proof marketing and business strategies that help you retain your current accounts and also keep those customers buying. You also need to master marketing techniques that will win you new clients or customers to replace any business you may have lost because of the increased competition that is typical of a recession.
Now, in the revised and updated edition of our best-selling Special Report, “Recession-Proof Business Strategies,” you get battle-tested tactics for boosting sales and improving customer retention in a weak economy, including:
BOB BLY is a freelance copywriter with more than 4 decades of experience in business-to-business and direct response marketing. McGraw-Hill calls Bob “America’s top copywriter.”
Bob has written copy for Forbes, IBM, AT&T, Medical Economics, and dozens of other companies. He is the author of more than 100 books including The Copywriter’s Handbook (St. Martins).