FREE Special Report -- "15 Recession-Proof Business Strategies" – Revised and Updated!

Bob Bly Business-to-Business Direct Marketing eBook Image

As featured in the Los Angeles Times

Many business people fear a recession, because when the economy is weak, their clients and customers cut back on spending.

To survive and thrive in such a marketplace, you need to develop recession-proof marketing and business strategies that help you retain your current accounts and also keep those customers buying. You also need to master marketing techniques that will win you new clients or customers to replace any business you may have lost because of the increased competition that is typical of a recession.

Now, in the revised and updated edition of our best-selling Special Report, “Recession-Proof Business Strategies,” you get battle-tested tactics for boosting sales and improving customer retention in a weak economy, including:

  • The easiest way in the world to turn ordinary customers into raving fans. Page 6.
  • Incrementally increase your revenues with the “add-on” strategy. Page 7.
  • Best and worst tactics for marketing in a recession. Page 10.
  • How to fine-tune your “ideal prospect profile” to boost marketing ROI. Page 10.
  • A surefire method for getting old and inactive customers to start doing business with you again. Page 3.
  • How to make it easier for consumers to buy what you are selling even when they are tightening their belts. Page 11.
  • Add more value to your existing offers—quickly and easily. Page 12.
  • And more….


About the Author:

BOB BLY is a freelance copywriter with more than 4 decades of experience in business-to-business and direct response marketing. McGraw-Hill calls Bob “America’s top copywriter.”

Bob has written copy for Forbes, IBM, AT&T, Medical Economics, and dozens of other companies. He is the author of more than 100 books including The Copywriter’s Handbook (St. Martins).