Advertising:
How To Write a Good
Advertisement
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31
-derfully Simple Ways To Make
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On Target
Advertising
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Blogging:
Can blogging help you market your product online?
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Book Publishing:
The Bulletproof Book Proposal
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Finding A Good Idea For Your Book
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A Fine Position to Be In
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What to Do When Your Book Goes Out of Print
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Brochures:
How to Write More Effective Product Brochures
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Classy Outfit...Classy Brochure?
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Business Skills:
Improving Your Listening Skills
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Improving Your Interpersonal Skills
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10 Ways To Get More Done in Less Time
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How to Give a Successful Presentation
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It Now / Download MS Word File)
The Case Against PowerPoint
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It Now / Download MS Word File)
Practical Techniques for Producing Profitable Ideas
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It Now / Download MS Word File)
8 Ways to Improve Your Managerial Skills
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It Now / Download MS Word File)
Improving Your Telephone Skills
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It Now / Download MS Word File)
Improving Your Reading Efficiency and Skills
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It Now / Download MS Word File)
How to improve your negotiating skills
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Ten Ways To Reduce Stress On The Job
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Catalog Marketing
How To Write Catalog Copy That Sells
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Copywriting:
How To Prepare For A Copywriting Assignment
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The Fundamentals Of Persuasive Writing
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How To Give (And Take) Constructive, Helpful Criticism On Direct Marketing Ideas, Concepts,
Design, And Copy
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Why Clients Rewrite Your Copy -- And How To Handle It
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Features before benefits
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How To Hire A Freelance Copywriter
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Business-to-Business Marketing:
10 Tips For Writing More Effective Industrial Copy
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The 7 Key Differences Between business-to-business and consumer marketing
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Direct Mail:
The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
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Deciding what to insert with the sales letter in your DM package
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Enhancing your Credibility With Your Prospects
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It Now / Download MS Word File)
Estimating response to business-to-business direct mail
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Using direct mail to promote consulting services and professional practices
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23 Tips For Creating Business-To-Business Mailing that Work
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Reduce Direct Marketing Costs with Postcards
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DM News (columns)
Can blogging help you market your product online?
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Sell More Prospects with a “Secondary Promise”
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38 Great Ideas for Your Next Headline
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What makes business-to-business marketing different than consumer?
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8 affordable ways to drive traffic to your Web site
Breaking into your prospect’s e-mail “inner circle”
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Write, design, and publish your own free e-zine
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9 Strategies for Improving Your Outer Envelope
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Reality in Advertising
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Traditional vs. “Guerilla” Online Marketing
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The
Magic of False Logic
10 steps to online marketing success
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Make $10,000 a month selling e-books
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How to write subject lines that get your e-mail opened and read
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How to build your e-zine subscriber list rapidly and inexpensively using “Safelists”
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Reach your prospects on a deeper level
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Persuasion secrets of the top marketing pros
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Does the printed word matter in the Internet Age?
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10 Marketing Books Actually Worth Reading
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How to help search engines find your site
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What My Dad Taught Me About Yellow Pages Advertising
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The 4 Levels Of Marketing Competence
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The
Most Amazing Fact About Fundraising Can Help Make Any Direct Mail
Promotion More Successful – Including Yours!
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Mailing The Same Piece Twice: Should You Or Shouldn’t You?
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How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free – Online
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Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes.
Show Your Warts: An Honest Way To Make A Buck
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The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
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When You Want Customers To Buy, Tell Them They Can’t.
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E-mail Marketing:
15 Tips For Writing Internet Direct Mail That Works
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12 More Tips For Writing Internet Direct Mail That Works
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What
Works Best in E-Mail Marketing:
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Information Marketing:
Enhancing your credibility with your subscribers
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Lead Generation:
50 lead-generating tips
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Marketing:
Can’t Find Good Newsletter Items
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14 Winning Methods To Sell any Product Or Service In
A Down Economy
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It Now / Download MS Word File)
Tips On Using Testimonials
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Download MS Word File)
The Key to Great Inquiry Fulfillment
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Ten Ways to Stretch Your Advertising Budget
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Marketing information Products:
Free Seminars—A Powerful Promotion, But Difficult To Sell
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Download MS Word File)
How To Sell Information In The “Information Age”
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Subscription Premiums—What’s
Working and What’s Not
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It Now / Download MS Word File)
10 Tips For Increasing Response To Direct Mail Packages Selling Directories
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How To Overcome Price Resistance When Selling High-Priced Information Products
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Make Your Newsletter the One They Can’t Live Without
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Personal Development:
How to Get Out of a Slump
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Public Relations:
Getting Feature Stories Published in Trade Journals
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Download MS Word File)
Use Smart PR to Unearth Prospects
(Read It Now / Download MS Word File)
Renewals:
Advance Renewals
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Selling:
How--to Ask for and Get--the Fees You Deserve
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Subscription Marketing (column):
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The 4 most important factors in direct mail subscription marketing success … and the 2 you can control most
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Are Forced Free Trials Making a Comeback in Newsletter Subscription Marketing?
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Selling Newsletters With Online Conversion
Making Your Offer Make Sense
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6 Common Reasons Why Newsletters Fail
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What premiums work best in newsletter subscription marketing?
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Avoid these 5 common mistakes in newsletter subscription marketing
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Creating effective Web sites for subscription marketers
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Marketing paid subscription newsletters in the Information Age
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Technology Marketing:
Six Things I Know For Sure About Marketing To Engineers
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How To Sell Software By Mail
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Stalking The Perfect High-Tech Sales Brochure
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Selling
technology to senior management, end users and other nontechies
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Promote the heck out of high-tech products
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Taking the mystery out of high-tech the mystery out of high-tech direct mail
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10 Steps to Successful Software Direct Mail
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Technical and Business Writing:
Ten ways to improve your technical writing
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How to write business letters that get results
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Improving your technical writing skills
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It Now / Download MS Word File)
Ten tips for better user manuals
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It Now / Download MS Word File)
Trade Shows:
10 Ways to Improve Your Trade Show Direct Mail
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Web Marketing:
Web Sites Must Meet Marketing Objectives...And Many Don't
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Bob Bly Copywriter
22 East Quackenbush Avenue, 3rd Floor, Dumont, NJ 07628
Phone (201) 385-1220, Fax (201) 385-1138