Bob Bly: Copywriter

I have a Bachelor's degree in engineering from the University of Rochester. And, 95 percent of the work I do is in industrial, high-tech, business-to-business, and direct response.

I've written copy in computers, chemicals, pulp and paper, mining, construction, electronics, engineering, pollution control, medical equipment, industrial equipment, marine products, software, banking, financial services, health care, publishing, seminars, training, telecommunications, consulting, corporate, and many other areas. In the computer field, for example, I'm the author of five computer books including A Dictionary Of Computer Words, published by Dell/Banbury.

Most important to you, I'm a business-to-business and direct-response copy specialist.

Writing business-to-business and direct response copy isn't something I do to pass the time between TV commercials. Rather, it's my bread and butter. So I put all my skill, knack, and know-how into every piece of business-to-business and direct response copy I write. And, after writing hundreds of ads, articles, brochures, and sales letters for people like you, I've learned how to sell to corporate executives, entrepreneurs, managers, purchasing agents, technicians, engineers, professionals, and other business, technical, and mail order buyers.

"DO YOU HAVE EXPERIENCE IN MY FIELD?"

If you sell to business, industry, professionals, or through direct response, chances are I already have experience dealing with your type of product or service-or something very similar.

Take a look at my writing samples. Do they seem "right up your alley"? If not, give me a call, and I'll send additional samples that are closer to your area of interest.

"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"

I cover the full spectrum. About 80 percent of my business is writing direct mail and sales brochures for business, industrial, publishing, and high-tech clients. The rest involves creating a wide assortment of marketing communications materials, including ads, feature articles, slide presentations, film and videotape scripts, press releases, newsletters, catalogs, case histories, annual reports, product guides, manuals, and speeches.

My specialty is my ability to write clear, credible, persuasive copy about a wide range of business products and services, from the simple to the highly technical.

I am able to quickly grasp complex marketing problems and understand sophisticated technologies. Clients appreciate the fact that I can sit down with engineers, scientists, systems professionals, and other specialists, ask intelligent questions, and speak their language.

What's more, my copy gets results. One ad, written for a manufacturer of pollution control equipment, was the number-one inquiry producer in four consecutive issues of Chemical Engineering magazine.

Another piece of copy, a direct mail campaign I wrote for a telephone company, won the Direct Marketing Association's Gold Echo Award... and generated a 50% response rate (and $5.7 million in revenue) for the client.

I can't predict how many responses my ad, mailer, or literature package will pull for you. But I can guarantee your satisfaction with the copy you receive from me.

"WHY DOES YOUR LETTERHEAD SAY 'COPYWRITER/CONSULTANT'?"

In addition to writing copy, I also work with many of my clients as a consultant, helping them plan marketing campaigns that generate maximum response. They're pleased and happy to get on-target advice that works-at an affordable fee-and they like the fact that I don't charge a monthly retainer.

"WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"

For any copywriting assignment-a direct mail package, a sales letter, an ad, a brochure, a feature article, an A/V script-just call me at (201) 385-1220, let me know what you have in mind, and I'll quote you a price.

"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"

Ideally I like to have 2-3 weeks to work on your copy. That gives me the time to polish, edit and revise until I'm happy with every word.

However, I realize you can't always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy on the order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date-or sooner.

No matter what the deadline, the copy I submit to you will be right. You can depend on it.

"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"

Just tell me what you want improved and what the changes are, and I'll make them-fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we've agreed to for the assignment provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment after copy has been submitted.

Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines... and at my expense.

"HOW DO I ORDER FROM YOU?"

Putting me to work for you is easy. First, just tell me what you're selling and who you're selling it to. Send me your brochure, catalog, or any other literature which will give me the background information I need to write your copy. Don't worry about organizing anything-I'll do that. If I have any questions ... and I will ... I'll pick up the phone and ask.

If you'd like to get together to go over the job in person, we can do that, too. I'd be delighted to meet with you, wherever and whenever you wish.

When you give me the go-ahead, I'll write the assignment for you. You will receive your copy on or before the deadline date. And remember it is guaranteed to please you.

Dozens of firms-including Wallace & Tiernan, Medical Economics, Philadelphia National Bank, Digital Linguistix, Prentice-Hall, GE Solid State, IBM, F&W Publishing, Alloy Technology, Ascom Timeplex, Allied Signal Aerospace, and Edith Roman Associates-have found my copy ideal for promoting business, industrial, and high-tech products, and services, and direct-response offers.

So... why not try my service for your next sales letter, direct mail package, feature article, press release, ad, or brochure? I promise you'll be delighted with the results.

P.S. If you have an immediate need call me right now at (201) 385-1220, fax the details to (201) 385-1138 or click here. There is no charge to discuss your job with you and give you a cost estimate. And no obligation to buy.