"I don't know a single copywriter whose work would not be improved by reading this book (The Copywriter's Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist."
--David Ogilvy, author, Ogilvy on Advertising
"Your print ad has grosses £200,000 to date. It has run unchanged 31 times over the last 13 months, and is still generating a solid and consistent profit. The latest insertion produced 10 leads resulting in 6 sales, with a 17:1 ROI for the cost of the ad space. I am SO pleased with these results – thank you. You have created such a valuable asset for me. I love having an ad I know I can run and, with near certainty, make a profit. What’s more, it’s a delight to read, with just the right level of excitement, enthusiasm, and belief in the product!"
--Andrew Gardner, Care & Comfort
"Nice work on the 4HR Shield magalog! I appreciate what you did to expedite this for us. I’m convinced after reading this magalog, 4HR Shield is the best scientific discovery since fire!"
--Carol Carrozza, Labyrinthe
"This looks great! It's emotional, clear, and direct. I really like it. Your expertise is exactly why I wanted you to write the letter. Thank you."
--Daniel Barnes, Barnes Insurance
"Bob's copywriting genius allowed me, as one of seven sales agents, to capture over 80 percent of all company sales during my very first year with Micell Technologies, a biotechnology company in Raleigh, North Carolina."
"Thanks Bob – it’s a really strong piece – great work. I think I’ll have something else towards the end of next week. I wish we’d started working with you sooner – we could have really used your help. Very few copywriters put the effort in you are."
--James Stafford, Advanced Media Solutions Ltd.
"Your long-copy test mailing for our OptiPQQ supplement beat the control mailer in sales by 2.43 to 1! Clearly selling a new health product required consumer education…"
--Dr. Reinhard Hittich, GreenPower Int.
"As Clayton Makepeace and others have said, a great copywriter not only writes copy, but is a knowledgeable consultant. You have played that role as well I could hope and more. Considering I have worked with Dan K as a private client for years, I know the difference between good and great."
James Lange, Lange Financial Group
"As a valued and professional partner, you work on creative topics and create top advertising material for us. You know us, our customers and our market. Your advertising material became a control - our "Killer Mailing" package. You were able to do this because you often have hints and/or a right gut feeling for what attracts our customers and what does not."
--Peter Kaminski, GreenPower Int.
"I've read it 4 times and can't find anywhere that I would make any suggestions. Definitely a stronger ad than the one I tested. I think the ‘oil change’ for joints will definitely hook readers. Thank you!"
--Ray Miley, VitaFlex
"Most B2B marketers already know Bob Bly, prolific author and sought-after copywriter. But this year, I am extra admiring of Bob because of his unique approach to Facebook. Instead of the throwaway comments the rest of us post, Bob uses the forum for thoughtful discussion of important and — dare I say, fascinating — topics. Always a joy to read and discuss."
--Ruth Stevens, Target Marketing
"Bob is my copywriter and has helped make me millions of dollars by dramatically improving my copy and giving me suggestions that made an enormous difference in my income and life."
--James Lange, CPA/Attorney
"Very strong open rate and CTR, strong revenue, and overall MUCH better than anything we tested before."
--Jeff McGeary, Healthy Back Institute
"Thank you so much for fixing everything! This draft is much better -- you did 99% of all I asked and fixed all that stuff at the end I was concerned about. Well done."
"Bob, thank you for all your hard work to make this book happen! We look forward to working with you for years to come."
--The team at Entrepreneur Press
"Bob, you have written some of the biggest smash hits in print for me. Ads you wrote ads me 20 years ago made me millions then and are still controls today!"
--Peter Nicholas, Hilife Health & Beauty
"Really appreciate the draft of the letter and admire the strategy behind the format: pain point, solution, evidence, CTA, Offer in PS, etc. It's very clear and concise and uses simple language. Thank you!"
--Cassidy Clawson, Canvas Medical
"Bob, I just got the first trend figures for the mailings beating control Muskel AktivDrink. We tested 3 new packages against control. And the winner is yours. 19% more profitable than control. Congratulations. I’m pleased with your work."
--Dr. Reinhard Hittich, Green Power GP Health Products
"We ran a test using your email copy with our NY and London courses yesterday - 276 clicks for your copy as opposed to 42 for the control. Very impressive!"
--Marketing Manager, major financial services firm
"We got 43 responses so far - that is the best so far for any mailing! That's a real success story ... the direct mail package is a winner."
--Bill Hall, MiddleOak Insurance
"Thanks, Bob. Over 200 orders for the book so far from our file. That's good!"
--Katie Yeakle, AWAI
"Bob Bly knows something about writing advertising copy that most copywriters don't understand."
--Michael Masterson, Early to Rise
"The Accel promo you wrote is doing well in our acquisition efforts to paid placements online. It gave us a 33% lift in revenues and names over our previous piece."
--Helen Buttery, Wellness Research
"The squeeze page you wrote offering our free report on making money with appraisal reviews, which you also wrote for us, produced a 75.2% conversion rate for opt-ins and downloads. And the e-mail ad you wrote to drive traffic to the page got a 29.2% open rate and 14.6% click-through rate. I am amazed that you have put this much effort into this project Bob. All I can say right now is thanks. I would not have been able to reach my goal without your guidance and persistence. You've treated this project like a partner. It was a great experience working with you and I feel very fortunate that you took me on as a Client. Our project continues to be highly profitable as evidenced, most recently, by doing over $10k in sales for our Father's Day promotion. Looking forward to collaborating with you on my next project. I learned a lot from you!"
--Ron Maloney, Professional Collateral Analysts
"Hi Robert, thanks for the audit, lot's of good ideas there."
--John Fleming, firstSTREET
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"Perfect -- no changes needed. Bob, when I grow up I want to be able to write like you!"
--Jim Turner, ESSC Inc.
"This is why I hired you. Thank you. I think you nailed it."
--Frank Sanya, Market Leaders Realty Group
"The print ad you wrote is off to an amazing start!"
--Vikram Chabra, Nexus Formulas
"Thank-you very much for this fantastic review. I completely understand everything you suggested and I know making these changes will make a big difference."
--Thomas Wirth, Boss Crypto
“The brochure Bob wrote for me KILLED it!”
--Roxanne Emmerich, The Emmerich Group
"Thanks Bob, great work."
--Brent Duskin, High Performance DM
"We’re really happy with the result. Thanks for all your work to make this happen."
--Tom O’Brien, Remedy Health
"I'm certainly glad we got the chance to work together again. All the best and thanks."
--Ron Pruett, Dollar Days
"Thank you for your thoughtful reviews and feedback. We have a lot to digest and reflect on from what you have provided that is actionable and usable in a lot forums. We are excited to gather all your input and look forward to integrating into our campaigns rolling forward. Thanks for working to perfect the art of copy! We have much to continue learning..."
--Christy Kenyon, Dollar Days
"We've all had the chance to review the Provider copy and are very happy with the revised version! We're approving both the Patient and Provider copy, and really appreciate the quality work you've delivered. Thanks again for all your work."
--Njeri Mathu, Loantime
"I love the letter. Really well done. Gets me interested fast and great communication."
--Steve Cobden, Thompson Cigar
"Thank you, Robert. As you know, I trust your communication skills and as usual, you have done a great job."
--Georg Bartosch, Intech
"I really liked your draft. Looks great to me."
--Aaron Johnstun, Johnstun Law
"We used the brochure you wrote for us forever and it really helped increase sales."
--Christy Bermensolo, Engineered Software
"I enjoy working with you ... you write great copy and it helps makes me look good to my clients!"
--Craig Simpson, Simpson Direct
"No edits ... we've made the edits on our end... the first one went out over the weekend ... we got a very nice response."
--Cristina Baluyut, Forbes
"Thanks again for your great work and leadership in the world of copywriting and marketing/advertising. You're a guru!"
--Eric Dombach, Founder and CEO, Coaches' Coach
"Bob Bly is one of the best copywriters in the Galaxy."
--Jim Blasingame, The Small Business Advocate Show
"Copy looks great. Thanks to you, this process was very easy for me."
--Kevin Augustine, Health Solutions Plus
"I reviewed the changes you made. It was already good, now it's real good. I like everything you added, including some clever little touches. Thanks for making these changes so quickly and to very accurately reflect the feedback I gave down to the minor details. Thanks for the effort you put into our campaigns. This has been a pleasure and I look forward to receiving the next project!"
--President, major nutritional supplement company
"Congratulations. I am more than pleased to let you know that you have won the affiliate opt-in contest from the Magnetic Marketing launch. Thanks again for being a valued partner at GKIC!"
--Jessica Kurrle, GKIC
"Thank you for coming. The staff really enjoyed the session. We look forward to working with you on future training."
--Barbara Bullock, The Optical Society
"The sales page and email look great! I really do like the VSL offer tease and full details on the sales page. That worked out well. Thank you for wrapping up all the components this week. You made the whole process very easy. Your expertise is appreciated."
--Aliscia Donahue, N3 Oceanic/Res-Q
"I mailed you a live sample of the last promotion you wrote for me. Looks very good. Works to my house file."
--Geof Feldman, World Marketing Group
"I think the video came out GREAT! Your script shines through, and I predict this will be highly effective."
--Shane Minte, Ogury Ad Network
"Personally, I like it. I think it's tighter, more concise, and more engaging."
--Jeff McGeary, Healthy Back Institute
"Bob, your work has always been first-rate in both concept and execution."
--Rich Hagle, International Journal of Integrated Marketing Communications
"There are a handful of marketing masters alive today. Bob is one of them."
"Your help has made my focus much more clear. Had I not floundered and wasted 2X your fee paying others to attempt to accomplish what I'm confident you could easily have done, I would be significantly ahead."
--Marc Laucks, Marc Laucks and Company
"I friggin’ love the press release. I wouldn't change a thing! I can't stop reading it. Thank you!
Thank you for your great writing. You really captured the flavor of Get Feisty!"
--Natalie Mikaels, Get Feisty
"Bob is the consummate professional. He was a key player in helping to get Battlefield Earth to #1 on the national bestsellers list in both trade paperback and audiobook edition. Working with Bob is a joy, he understand the needs and works with you every step of the way and adds some real flare to the deliverables. He was always there when we needed him and always went the extra mile. I more than highly recommend working with Bob if you want to make a bestseller in any product line."
--David Bloomberg, Galaxy Press
"Thanks for all the value you’re adding to the world through you life, business, and writings. You’re a blessing!"
--Eric Dombach, Coaches Coach
"Just a quick note to say thank-you SO MUCH for your incredible session at Social Media Marketing World. The way in which you continue to motivate and help others is of great inspiration to me."
--Jessamyn West, Event Associate, Social Media Examiner
"You are awesome to work with Bob. You've done exceptional work. Thanks for being on your game."
--Bill Alvaro, Easy Sell Property Solutions
"Bob Bly played a key role in the launch and promotion of the 21st Century Edition of Battlefield which released June 14th 2016. He contributed in many ways by writing copy for ads, for release trailers, for our PPC ad campaign and videos. He wrote the copy for the dust jacket of the book and wrote directed the email marketing of the book and audiobook. He doesn't work 9-5, he is there whenever he is needed and he comes through everytime. The Battlefield Earth audiobook is a #1 National Bestseller! If you are setting out to make a bestseller, you should hire Bob Bly. No one writes better than Bob Bly! He has become a necessity for our continued and future campaigns."
--Kimberly Catalano, Galaxy Press
"We're complete--thanks. Appreciate all the detailed research and citations."
--Ken Davison, Holy Heroes
“We absolutely could not have had such a successful launch of our new trading service without the amazing work of Mr. Bob Bly, it’s been a pleasure working with him and we are off to an extremely great start. To say we hit the ground running is an understatement. The ideas he comes up with and the way he tells the story is second to none. Thank you Bob and cheers to a long and profiting relationship.”
--Sharon Hebgin, Stealth Stock Trader
“You have done an excellent job producing the lead magnet. It serves as a reminder to the reader of the superiority of multifamily investments in real everyday terms as it applies to their everyday life.”
--Rancliffe Conyers, Diversified Real Estate Property
“Terrific - thank you for being so great (and easy!) to work with. I appreciate you!”
--Julia Hood, Working Moms Only
“Thanks Bob. This is really good. I actually got excited reading it!”
--Michael Giles, Heritage Africa
“10 Stars!! The first version was great, this one is even better. The added meat is perfect; all the right spots! Thanks, Bob!”
--Ron C., Simply Right Nutrition
“Definitely pleased - thank you, Bob! We enjoyed working with you and hope to do so again in the future.”
--Leigh Gray, Beekeeper Data
"I am in Vegas at the money show right now... And have been presenting for the last couple of days... I can tell you that our book on how to invest in commercial real estate which you wrote for us has been a great hit here... Many potential investors for our offering have come to us because of the book."
--Harmel Rayat, Talia Jevan Properties
"Bob Bly is a renowned copywriter and marketing consultant who has authored more than 85 books and written ad copy for scores of major companies and organizations. I've known Bob for many years, and he has an impeccable reputation for producing the highest quality work. Just as important, he is an upstanding individual whose integrity is beyond reproach."
"Thanks for your great copy! Definitely will be in touch as we launch new and more products via the catalog."
--Vince Nero, Successories
"The bullets you wrote were exceptionally helpful--we didn't know it at the time, but we're actually doing a promo for the EIOs next month, and your bullets are perfect descriptions to help people shop the program. Your work is much appreciated over here."
--Sean Macintyre, Palm Beach Letter
"Your presentation at Cincom really helped all our writers -- I still remember that and I think it's been 6 years!"
--Steve Kayser, Cincom
"I think you did a great job copywriting."
--Martin Ferrell, American Credit Bureau
"We love your writing style. We are very happy with your work. Will keep you posted for next project."
--Stephanie Boyard, Imetrik Global
"For over 30 years I have learned from Bob Bly- described as America's No 1. Copywriter."
--Drayton Bird, Drayton Bird Associates
"Thank you, Bob, for everything you do! I feel like you have become a very important member of our Lange marketing team. I also appreciate your efforts in getting us what we need timely."
--Sandy Pronto, Lange Financial Group
"I did a workshop, sent out roughly 4,000 letters with a variation of the invitation you developed, put 42 people in the room (after turning away some) and I ended up with 18 appointments. I will likely get 9 clients. Probably 2 or 3 assets under management clients. I am really pleased and for whatever it is worth, I am rarely pleased with someone other than me writing copy. You called it an edit and charged me for an edit, but it is really more like a rewrite. Thanks. I also wanted to thank you and tell you of good results in Florida. We put about 70 or 80 people in a room without serving a meal which is unprecedented in FL. By design, I limited free consultations to people who were interested in investing $500,000 or more with me and the money manager. I will end up with 7 consultations and will likely close 5 of them. All in all, a success. Also, I have had about 35 initial appointments in November and have an equal number in December. These numbers are outstanding for any advisor and even though last year was a great year for me, this year is much better. You get a lot of credit for that. Thank you."
--James Lange, Lange Financial Group
"Ad is doing pretty well...for the week we had 10 scheduled new patients."
--Dr. Joseph, Pivotal Marketing
"Having cut my copywriting teeth on Bob Bly's essential books, it's been a great joy to observe him applying his legendary skills for the great benefit of my company!"
--Rob Martin, President, West~Martin Longevity
"The home page looks GREAT – I am so excited!"
--Denisse Hurvitz, Meehan Formulations
"Bob, thanks for your work on my page. I am certain it will lead to increased conversions. You could sell sand in the desert!"
--Tom Woods, Liberty Classroom
"Bob - for the record, I've worked with a lot of really great copywriters and you are exceptional - not buttering you up - it's just true. Thanks for all you do for me."
--Matt Zagula, Advantage
“Bob, Thank you for collaborating with us to create our new company profile. Your approach was very useful for us to understand better the way to communicate our value proposition. It was a pleasure to work together and we will think of you for possible future collaborations.”
--Alberto Damiani, Irion
“Bob--One can only make a design = REALLY GOOD with STELLAR KILLER COPY like this from YOU--Just FYI!!! Thank you for everything--as always--it is simply a pleasure and magic working with your words and insight on all, Bob. I will mail you some samples when they come in. CHEERS to a huge winner. Thank you, Bob.”
--Lori Haller, Shadow Oak Studios
"Hi Bob – we tested your Regenerine piece against our control. The new test version definitely outperformed the control."
--Helen Buttery, Uniscience
"WOW that is a STRONG letter. Damn well done. It's incredible. I think this will pull like crazy."
--Blake Houser, Invellus Custom Clothiers
"A big THANK YOU for the copy you wrote for us -- it’s doing great. We'll certainly be back."
--David Wright, Propura
"Working with Bob was a pleasure from the moment we contacted him until the final copy was delivered. HE actually answered the phone the first time we called for information. Bob is very personable, professional, and most importantly he delivers quality work on time. It is obvious that he is not only talented but also truly cares about his customers. Thank you! It looks great."
--Lindsay McCollum, MedixSafe
"I read your work probably 12 times end of last week - nice work. Tells a compelling story!"
--Michael Swift, OneSource
"I thank you for making my business journey easier. That's the best money I’ve ever spent!"
--Laura Zayas, Spanish-4-U
"Robert, honestly, your fees are waaaaaay too low for the results you deliver -- I was a silent partner for a project in which you wrote the copy for several years ago. We made $600k+ and my partner and I exited the business for 7 figures in 2010. The copy has since been ever so slightly changed and turned into a VSL with a few educational and research pages, but, I'll be forever grateful for the significant traction and conversions you gave us when we ran your copy during the start up phase. I purchased my first BMW M3, travelled the world like a lunatic (spending $10k+/month, got my first apartment)... and wrote out the letter you crafted 36 times by hand. You are a MUCH better copywriter than what people give you credit for. AND, I love how you put your ego at the door and just deliver RESULTS. I've penned many monster winning campaigns based on your teachings!"
"We don’t have any further edits so the version is perfect for us. Thank you very much again for your creative support and inspiration!"
--Sven Lückerath, Dr. Hittich Health Center
"Bob Bly is a very good copywriter. He has done a lot of B to B and B to C. I have known and worked with Bob for about 15 years - everything he does is top notch."
--Mary Ellen Tribby, For Working Moms Only
"Pretty darn good. I did make some comments but not many. I can see why you’ve been doing this for 35 years. Truly excellent work."
--Ron Zeitz, UBS FInancial Services
"I really appreciate the level of caring and personal investment that you are making in helping us succeed. I am truly grateful."
--Jason Friedman, Driver Safer
"I just wanted to let you know back in 2009 when the economy took a turn for the worst, you helped me design a new campaign. It not only secured new business in the most difficult times, but went on to gain new opportunities to for speeches, in-house presentations, and most of all resulted in getting great clients and over $300,000 in new business in the worst market I have seen in my 30 years of being in business. Thanks for your help and I'm always looking forward to our next project to make my business grow."
--Jules Rappaport, Rappaport Consulting
"I see how busy you are, and I am amazed at (a) how well you write and (b) how much you write. What a combination! You have a great gift, Bob. I always enjoy your writing -- so tight, informative, effortless to read -- and have learned much from you over the years. I'm honored to call you my friend."
"A great white paper that will help us educate potential customers and drive solid business leads. It’s clear you invest time and care into your research and writing, even for very complex subject matter like ours."
--Greg Richards, Director of Marketing, EnableSoft Inc.
"Bob Bly’s direct mail work for my firm has proven invaluable. I’d recommend him over all other direct mail experts I’ve ever used. Bob has written 3 direct mail letters for us which have all been the cornerstone of our successful campaigns. Our thoughts are, if you’re trying a new DM campaign, the copy should always be of the highest quality possible, that’s Bob."
--Paul F. Beck, Beck and Beck: Attorneys at Law
"The copy was simply FANTASTIC. Bob fully grasped the value proposition of our client company and his outstanding copy positing was a perfect 10. Thanks Bob!"
--Anthony Wile, High Alert Investment Management Ltd.
"Bob has finished all the items on the spreadsheet. And we're very pleased. Bob learned about us and our conferences quickly, zeroed in a some new/clear messaging, delivered what he said he would in a timely way, and worked through our comments, questions, and feedback quickly and constructively. And he handled our crazy tight deadlines so well. Can't really ask for more than that!"
--Ron Mester, TLNT.com
"We broke even on the DM package you wrote for us within 3 weeks of mailing. Glad we hired you!"
--Donny Beaver, HalenHardy
"The copy that Bob Bly wrote for One Day University when we first launched was so powerful and effective it became the basis for how we describe our business to new students and potential partners even to this day, six years later. His simple 2 page letter played a huge role in our success. I'll always be grateful!"
--Steven Schragis, One Day University
"This is long overdue, but as they say 'you gotta make hay when the sun shines' and things have been coming at me at break-neck speed. I wanted to say thank you for the beautiful work you did for the copy on my website. It is in the process of being completely overhauled and once it is done, I will send you another email so you can take a peek."
--Jennifer Devlin, Celtic Complexion
"I have a really good feeling about this [promotion] and it was very easy to work with you."
--Laura Vail, Newsmax
"The letter is looking great, Bob! I knew I contacted the right guru for the job! As we move along with other projects, I'm confident you'll receive even more positive comments from us."
--Dr. Trace Pirtle, Exponential Potential Consulting
"By the by, Bob, thanks for the work you've done. I hand your 'headline shortcuts' to everyone I hire."
--Amber Lee Mason, Stansberry & Associates Investment Research
"I showed the video you wrote for Westinghouse as part of a Creativity seminar at the University of Maryland television studios that was uplinked to the NationalTechnological University in Fort Collins, CO and then downlinked all over the country. I pointed out it was a way to introduce robotics in a non-threatening way, and that you came up with an approach that was far from what was expected and we were smart enough to recognize how good it was! I've watched it many times and still marvel at your creativity. It showed management that our department could do a lot more than just the usual stuff and opened a lot of doors for us."
--Terry C. Smith, Westinghouse
"By the way -- I absolutely love the job you did on the DM copy. I really do think you nailed it. I can tell you that the mailing was a big success and it will be done again in the fall."
--Lad Scott, The Scott Group
"I hired you several years ago to critique a sales letter I wrote and I was thrilled with your services."
--Publicity Expert Joan Stewart, aka The Publicity Hound
"Good job on the white paper."
--Melodi Pomeroy, Alesco Data
"When Bob Bly agrees to take on your copywriting project, you're hiring one of the best minds and writers in the world. It's been our pleasure working with Bob and his entire staff. He's simply "the best"."
--Ron Schmidt, Founder, CEO - Worldwide Media Corporation
"The postcards you wrote for us generate $10.58 in premiums for every 50 cents spent in the mail – a 20:1 return."
--Bill Hall, MiddleOak
"Hi, Tim Young here again of TimYoungTreeService.com, of which we use your info you sold us for the basis of our website. Thank you once again for your excellent recommendations a few years back"
--Tim Young, Tim Young Tree Service
"I am using the ad you designed last March as the foundation for it. It was great."
--David Hunnewell, Private Investment Reserve
"GOOD NEWS! We put your initial copy in as a test and it's beating the original."
--Krista Paul, UsingMiles.com
"Yesterday, with your copy, I had a fantastic 5.5% click through rate on my buy now button vs. 2-3% for my control."
"Bob, just wanted to let you know you have been the only copywriter to 'crack the code' for our company and write a sales letter that SELLS; it's pulling in profit for our company month after month."
--Blake Hauser, Wells & Drew
"What a masterful job you did with your ad! It was worth the wait! I just know it will work in getting high conversions once the reader goes through the copy. It is so compelling because it details all the reasons they should buy the book. The ad is extremely motivational and offers concrete insights that I did not even see when I wrote it! Can't wait to turn on the sales page! Thanks Bob!"
"Bob, the letter you wrote for us generated a 3% response and 900 sales leads."
--Tom Weinbaum, Foundation Source
"All our campaigns are doing real well at this time...thanks to you."
--Michael Mendlowitz, CPS
"About a decade back, you wrote several promotions for me. They all made money then, and we continue to use them profitably today. They have never been beaten. We have tested a lot of copy from other professional copywriters against yours, and your copy wins every time! I'm sure you would like to know that the e-mail marketing piece you wrote for me is a big hit. It is the control, by better than 2 to 1."
--Murray Bradford, Bradford and Company
"We have reviewed everything. First, I want to say the Landing Page is great. You strike an amazing balance in your language to communicate ideas in common language without sounding too sophisticated."
--Jonathan Ciampi, Preptel
"You wrote my catalog and my ad in 1999 and they are still working after 11 years!"
"I have been meaning to thank you for the final e-mail in the series that you recently sent us. They are all really great and have been going out steadily. The one you wrote to encourage grads to become ambassadors was a particular hit (internally!) It was SO well stated!"
--Kirsten Ritter, Peak Potentials
"Hi Bob! Sorry it took a little while to get this to you. Please find attached the iXa Search White Paper we worked on together. It has been great working with you and I really hope that we get to work together again some day. This paper was a big challenge, but we pulled it off and I'm greatful to your for your efforts. Thanks again!"
--Claudia Romero-Berth, i2
"I wanted to take this opportunity to thank you for the incredible work you did helping me with my website copy- The entire website is so much better thanks to your suggestions, and the salespage copy flows incredibly well. I have received numerous compliments from other web marketing experts on your pages. You quickly understood our customers needs, and created a flow for the salespages that really keeps peoples interest. Your suggestions on design and highlighting key copy were outstanding. You were always extremely responsive to requests and copy turns, and always delivered more than I expected.
"I really feel like I've found a long term partner for my websites, and would highly recommend you to anyone (except my competition).
--Mitchell Stevko CEO
"We're thrilled with the copy -- it's very compelling and does a much better job at articulating all the great content our service provides than we have done in a long time (if ever)."
--Matt Humphrey, Employer Resource Institute
"Bob, I kept forgetting to tell you - we ran this ad with your copy in TechnoLawyer's e-letter, and it pulled fabulously! We got 900 clicks on the links out of a recipient list of 4,400 ... a click-through rate of over 20% ... the publisher said this was a record!"
--Brett Owens, Chrometa
"Thanks for the autoresponders again. We are using all of them, and so far my team's response has been very positive. You are the master!"
--Michael Mendlowitz, Commerce Payment Systems
"I want to thank you for your professionalism, patience, and speed that was applied to this project. I think the white paper is GREAT."
--Dwight Galler, Bridgeline Software
"I've received final approval on the copy. My thanks to Bob for his professional, efficient, process driven approach, and the outstanding copy of course."
--Karl Kleinbach, ACOM
"If I haven't thanked you enough for your help with this project, that is very close to all of our hearts, here it is again-thank you. Bill's partner, Heikki, could not be happier with the way it all turned out. He is grateful for the tribute we are giving to Bill Jayme."
--Rita Shankewitz, Boardroom
"Thank you Bob, for the insights and critique. Great points and feedback regarding our copy and general go-to-market strategy - I'm fortunate we had a chance to work together!"
--Brett Owens, Time Tracking Buddy
"We reviewed your promotion for our Accel product and are very pleased with it."
--Jessica Haynes, Wellness Research
"Our Healing Prescription promo is really doing well...about 1,000 orders from just our house files."
--Lisa Bruette, Early to Rise
"Bob Bly is one of THE best copywriters out there. Period."
--Ty Hoffer, AnotherWinningTrade.com
"Bob Bly did a great job in helping our company develop its first capability literature. I have worked with Bob in several companies during my career and one thing never changes -- he's a quick study, who can write and sound like he's been in your industry forever -- no matter what industry you are in. He's a great resource to have in your rolodex, so don't lose his number."
--John Porpora, R Tape Corporation
"Since hooking up with Bob about 6 years ago, my company has done about $20,000,000 in business and continues to grow at the rate of 40% per year."
--Keith Streckenbach, Pharmacy OneSource
"Great news on the Velez project! We have over 1,400 orders in the first 2 weeks, and at $95 we blew way past breakeven. These are the best we've had in direct mail in the past 2 years. Oliver and I loved the copy, and now it's obvious the customers love it too!"
--Steve Schmidt, TradeWins Publishing
"We think your service has been very well worth it, and I very much appreciate your insight. I actually liked the red markup...you gave lots of good critique and rewording which we like a whole lot."
--Bill Simon, ID Builders
"We got 52 leads from your ad with a 20% conversion rate."
--Kimeran Johnson, Scheduling Institute
"Thanks for all. You are just a pleasure to work with -- my top choice copywriter. I always learn so much when we do stuff as a team."
--Lori Haller, Shadow Oak Studio
"Brilliant job Bob! You are a master at persuasion!"
--James Trippon, China Stock Digest
"Bob, you did a professional job on the McMaster Online rewrite. The changes you made fit nicely into the sales piece, and your bonus idea was brilliant. The results were outstanding, and we hit our marketing target."
--R.E. McMaster, McMaster Online
"Bob's copy is powerful, and it makes me want to buy the book. Putting all the words in Marty's mouth is perfect, and allows all kinds of outrageous statements to roll forth without a blush. I think Bob's done a terrific job."
"Bob, let me take a moment to thank you for the top quality work and inspirations you've shared with us this year. You've been a key part of our team and I'm looking forward to 2007!"
--Lauryn Franzoni, ExecuNet
"This is an impressive job. These e-mails are very persuasive and I like the natural flow - it's effortless to read them from top to bottom."
--President, SafeApp Software, LLC
"As a result of my association with Bob Bly I've put well over $27,000 in my pocket this year. I expect this to be 30% of what we'll make together next year. Thanks Bob!"
--Fred Gleeck, www.FredGleeck.com
"We're very happy with the copy. Thanks for all of your work on this!"
--Lauren Klopacs, Forbes
"The headlines, copy, and format you came up with erase any doubt I may have had about spending the money for a professional to do the job. And when we mailed your letter, it generated 10X more leads than any of our previous promotions. So I guess the way these words are put together makes all the difference!"
--Ron Berge, Modulog
"We've been very impressed by what you've done ... top flight work."
--Ben Howerton, The Real Estate Arena
"Bob's one of the most experienced - and successful - copywriters I know. I work with him every chance I get - both for The Total Package and when he's available, with my agency, Response Ink!"
--Clayton Makepeace, Response Ink
"I was your client at Philadelphia National Bank (later CoreStates) many years ago. I was always happy to pass on your copy to my internal clients because it was invariably right on target."
"Bob, you're the man! Looks great. I really like the letter and the writing. Thanks!"
--Jeff Haefner, Ideal Computer Systems, Inc.
"Bob has done a terrific job with the elements he's produced (and his perspective on our DM activities has been very helpful as we project out the response rates for our Landlord Initiative.) He's easy to work with and delivers top quality materials."
--Scott Brueggeman, Socrates Media
"The brochure copy looks excellent. You seem to have really 'hit the nail on the head.'"
--Richard Eichenbaum, Eichenbaum & Stylianou, LLC
"The first time we tested your promo, it outpulled our control by 50%. Since then, the package you developed for us has done a tremendous job in growing the company these last 4 year. Thanks!"
--Bill Crosson, Planner Pads
"Wow, you did an amazing job writing our new white paper!"
--Michelle Barnum, Altiris
"I wanted to let you know what a wonderful job you did for me on the first draft of my drip marketing letter. I'm very pleased, excited, and impressed. You really do possess an amazing skill! Thank you for such a wonderful job!"
--Scott Martin, MartinWest Insurance Brokerage
"Thanks for the lightning speed turnaround! Your feedback was very thorough and clear. I could tell that you read every word. Great job."
--Clay Conner, Five Degress North
"Bob, on behalf of Lee and I, your ad copy is fantastic."
--Michael Kelley, Elite Inner Circle
"Well, I guess it's official. You're very good! It's very clear to me that your critique will be worth a lot more to me than you've charged for it. I appreciate it very much and greatly admire your work."
--Frank Ramos, e-PRO
"Just following up. Thanks again for a great day last week. Everyone is buzzing, trying out your ideas and suggestions. A good thing all the way 'round."
--Jim Bell, IOMA
"I want to thank you for your patience and energy on this project. I think we have come to a great result and I look forward to testing."
--Lauryn Franzoni, ExecuNet
"The 6 for 99 was a variation on his original offer suggestion, which may have been 6 for $149, or something like that. The main thing is he got us thinking in terms of presenting our prospects with a strong offer that would be a relatively simple yes/no question that could be easily expressed and understood."
--Fred Meyers, President and Founder, The Queensboro Shirt Company
"Bob Bly is one of the true gurus in direct-response copywriting."
--Gary North, Remnant Review
"I have some good news for you. Your Hydration piece was sent to our list last week and was very successful. We sent it to half the list (we were running a test) and it brought in 56 subscriptions, which is great. This is four times as many as the previous piece ... I'm very happy with the result."
--Mark Edwards, www.pponline.co.uk
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
--Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
--Aaron Griffith, The Griffith Group
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
--William McElleney, IBM
"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings"
--Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
--John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."
--Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
--Michael Manoussos, Manhole Barrier Systems
"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
--Michael C. Howard, Chasm Recovery
"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
--Brian Kurtz, Boardroom
"You did an excellent job. It's been a pleasure working with you on this project."
--Edward Brunet, Decatur Professional Development, LLC
"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
--Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, SurfControl
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
--Craig Simpson, Ken Roberts Company
"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
--Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
--Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
--DP Jovine, Tycoon Research
"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
--Kyle Hodgens, Capital Financial Media
"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
--Sau Hyoung Pak, Big Machines
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
--Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
--David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
--Alice Wessendorf, Agora Health Books
"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
--Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
--Ingrid Boney, II
"Thanks, Bob! You are awesome to work with."
--Matt Morsa, Stock Secrets, Inc.
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"This is an outstanding letter. Really nice work!"
--Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
--Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
--Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
--Gail Diggs, Phillips Health
"Thanks again... you did a great job."
--Caleb Cherry, Capital Financial Media
"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
--Sara Pond, Nightingale-Conant
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
--Pamela Clements, Thomas Nelson Publishers
"Your work for me is outstanding."
--Thomas Massie, BRIDGELINE Software
"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
--Jack McDonough, U.S. Tax Corporation
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, AWAI
"Great copy! I love it!"
--Marlene Jensen, The Newsletter Group
"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
--Porter Stansberry, Porter Stansberry's Investment Advisory
"The postcard copy is super!"
--Gary Yondol, Media Planet
"Bob's ad is doing great!"
--Kusko, Dynamic Changes Hypnosis
"Thanks Bob. I appreciate all your work."
--Paul Goldberg, PJ Promotions
"I am thrilled with your package, it is doing great - will roll out as the control."
--Chris Gast, Intuit
"Your package for AWAI's desktop design course won the test, outperforming our other package by over 50%."
--Katie Yeakle, AWAI
"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
--Gary Mizrahi, Stealth Stocks
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
--Frank Lardino, Investors Alliance
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the the package as a whole. Thanks a lot for your efforts."
--Maureen Neary, Tower Media.
"Nice job on the white paper. It's a treat to have my name on it."
--Raymond S. Elman, Bridgeline Software, Inc.
"Your 'Double Your Money' headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it"
--Amanda Hath, KCI.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"The new copy for the Safety Training Presentations piece has been approved! Thanks for your work on this piece. I appreciate all your help - especially the quick turnarounds!"
--Kim Rubel, Business and Legal Reports
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"Just wanted to let you know how much I enjoyed working with you and reading your manuscripts of Bits and Pieces for Salespeople. You certainly knew what the readers wanted since it showed in the circulation figures."
--Joyce Restaino, Economics Press
"We're still running both projects you did for us last time. They're still pulling. Great stuff."
--John Leper, Stanford International
"I am excited about the brochure ... just sent it off to the printer. Thanks for all your hard work."
--Lori Hooven, Thomas Nelson Publishing
"This is great. It's amazing the difference of this and what we receive from our agency. Thanks for the quick turnaround."
--Chris Weasmer, IBM
"Thank you for you recent contributions to the past couple of projects. Your efficiency and valuable insight has really helped each project to run smoothly ... and of course, has made my job much easier. It seems our clients have been just as pleased."
--Celine Goget, Fourth Avenue Marketing
"The first four times your half-page, 2-color ad ran in Chemical Engineering it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"Thanks Bob. Wonderful press release. I knew you'd have fun with this one."
--Joy Contreras, Edith Roman Associates
"Thank you very much for the invaluable advice on our mailing piece. We found your ideas helpful and stimulating, [and] have been able to integrate nearly all of your suggestions into the piece."
--Greg Richey, U.S. Capital Resources
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"I appreciate your consulting efforts. You've made our messages sharper."
--Gloria Anderson, The New York Times Syndicate
"Thanks for the great work you did on the pages for the Web site."
--Steven Cwiak, SRW Technologies
"Your Growth Stock Winners insert pulled a 2.32% response. I was very pleased."
--Abbe Pascal, KCI
"Thanks for a terrific job."
--Marc Russman, IBM
"Thanks for your copy on this effort for our client. They were extremely pleased, as were we."
--Bob Young, Sefton Associates
"Thanks so much for the great copy."
--Judy MacDonald, CrossWind Technologies
"Thank you for all your comments on our brochure. It now seems to talk more directly at our audience and get their attention with copy that will get them thinking and acting on our offer."
--Paul Lichtman, Sensory Computer Systems
"My initial mailing was 1,677 letters into 31 states for a 3.28% rate of response. That rate is terrific."
--Dick Barry, Management Consultant
"Many thanks for all your help. Great job! We will of course be coming to you in the new year for further work."
--Jonathan Andresen, Nortel Networks
"As of Friday, we have received 137 responses in less than three weeks ... I believe we have thus far met your prediction. Again, thanks for your help."
--Franchise Manager, Micell
"We are all real happy with your sales letter. Thanks for a great job! Your copy was very much appreciated by everyone."
--Rick Billington, SouthBridge Village
"The difficulty has been crafting a message that would appeal to business who are in different stages without sounding too broad or too narrow. You've been a great help in getting us to this goal. You hit the key points we were concerned with right on the head."
--Bob Serling, Informa
"Thanks so much for all of your good and timely work. The client loves the way the brochures have been written, and so do I."
--Joanne Bastane, Paramount Advertising
"I just want to say again that I thoroughly enjoyed working with you. You are a pleasure to deal with, especially given the pressure you were under and frankly, you personify the word professional. Thank you."
--Mary Kostyk, Boardroom Inc.
"I have relied on Bob Bly's marketing advice for the past several years. In the area of business-to-business direct marketing he is truly creative and insightful. I recommend him highly."
--Nancy Pascal, Marketing Director, H.B. Pascal & Co.
"Bob, finally remembered to send you a sample of your great work. Check this out -- wow!"
--Tom Guy, IBM Advanced Business Institute
"I've been around this industry long enough to know that I got seriously lucky to have chosen Bob to work with. Professional 100 percent of the time... just like I like it! I'll pass on winning the lottery... Bob was just that."
--Eric Yauerbaum, Jericho Communications
"Thanks for all your efforts with the September brochure. The copy is strong and compelling. Final layout is attached and it looks wonderful! Again - thanks for everything."
--Marion J. Atwater, Program Director, IBM Palisades
"You did a great job with this package. We're very happy with how it turned out and how quickly it came together."
--Karen Reddel, Agora Health Publishing
"It's perfect! And I wanted to thank you for quickly turning around the revisions. I'm thrilled to say we're right on schedule for the June 8th mailing. It was a pleasure working with you."
--Anne Kelley, Agora Health Books
"I would like to thank you for an amazing job of researching, understanding, and implementing a strong direct mail piece for Engineered Software. I am very impressed."
--Justin Johnson, Engineered Software
"Thanks for all your great work!"
--Barbara Griffin, IBM Advanced Business Institute
"The Bly package seems to be a success! At day 9 of response to 30,000 names, we're at 77% of break-even with a .46% response."
--Crystal Washington, The Oxford Club
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Have a happy holiday. And thanks for the great work throughout the year. It's been a real pleasure. Have gotten very positive feedback on the writing."
--Chris Van Waggoner, CommVault Systems
"Bob, this looks really, really good. I think you've done a great job of capturing what we do and presenting it with high-value, benefits language that will really help sell. Thanks!"
--Doug House, Washington Information Group
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bits & Pieces for Salespeople circulation as of July 31 was 16,717, up from 9,449 a year earlier - a 77% gain. Nice going!"
--Phil Hall, Managing Editor, Economics Press
"Bly's writing is clear, direct, and well organized. He's a pleasure to read."
--Bill Bonner, Agora Publishing (Target Marketing's "Direct Marketer of the Year")
"Thank you, sir, for your efficiency. It's rare and a blessing."
--Addison Wiggin, Agora Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Manager, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"Enclosed is the payment for the two letters you have done for Electronic Products and Today's Office. I think the letters were extremely good and strong."
--Barry J. Green, Hearts Business Publishing
"Attached are the revisions for Nature Biotechnology. As I suspected, very little changes. You will be pleased to know that NBT editorial found both the process and the result the best ever. All my colleagues have been sincerely impressed by your work."
--Derek Brown, Nature America
"When I was ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology."
--Andrew Frothingham, Timeplex
"Working with Bob Bly was easy. Bob's in-depth interpretation of the necessary information for copy, its meaning, and thought came about immediately. Bob Bly is indeed more than a copywriter-he becomes part of the client and writes with understanding and sense-his copy resulted in several promotions from some of our big accounts."
--Bob Jurick, Fala Direct Marketing
"Thanks for your great copy. This is the first letter I write in years to thank someone for increasing my sales. Coming from an advertising background, I checked all famous copywriters and thought your direct mail letters and brochures were very good. The market confirmed that your work is great. Your work was worth every penny we paid. It is always a pleasure to work with someone who is a master of his trade. And most of all, without your knowledge of computer software, this project would have been impossible."
--Max Rambod, PC Publishing
"I thought you would enjoy seeing the fruits of your labor on the recent diaphragm valve literature. This is a good example of taking product literature and making it more market oriented. We worked diligently to produce a high quality brochure-and I think we succeeded. Thanks very much."
--John Porpora, ITT Fluid Technology Corporation
"Bob, this is great! It always amazes me how quickly the important concepts are captured and highlighted. Thanks."
--Adrienne Pierce, The BOC Group
"Thanks for the ad copy. As usual, a job well done. You know how to listen-and give us copy that's right on target the first time. We seldom change even a single word in the ads and brochures you write for us. Your technical know-how and copywriting skills are an unbeatable combination for industrial and business-to-business advertising. We know we'll keep on using it-and you."
--Kenneth I. Weissman, Graphicom
"I'll have to admit that I was initially somewhat skeptical that copy for a brochure could actually be written by mail, without all those meetings we've come to associate with the process. But your excellent copy made me a believer. It was clear that you had not only read the materials that I'd sent, but you also understood them. Your fresh approach won all-around approval. I don't think the changes we made affected more than three or four sentences. I look forward to future projects."
--John W. Alexander, The Philadelphia National Bank
"I would like to express my personal thanks for your assistance in helping us develop a marketing program via the mass media. I was impressed with your professionalism, knowledge of the field, willingness to extend yourself, and your eagerness to help us succeed. It was a real pleasure working with you; I will contact you for additional help on phase two of our project."
--Stan Stevens, Personal Health Profile
"Bob Bly is a first-rate writer of industrial print advertising. Bob has developed efficient methods for working quickly and effectively by mail, fax, and phone. And his price structure, deadlines, and revisions policy are fair and easy to understand. Bob is a pleasure to work with-I've never been disappointed."
--Bernie Powers, Pruitt, Humphress, Powers & Munroe
"I just finished reading your copy for our CERTINCOAT System brochure and I was very happy with it. You did an excellent job of editing a large amount of information, much of it extraneous, into a strong, cohesive selling message. Once again, I thank you for taking a stack of complex source material and transforming it into great literature."
--Len Lavenda, M&T CHEMICALS INC.
"Your critique was excellent and much more thorough than I expected. Thank you for taking this assignment."
--Alvaro Mejia, Advanced Automation Analysis, Inc.
"Looks terrific. Thanks for a great job. We appreciate your time and effort. It's always nice working with you. Look forward to the same this coming year."
--Rita D'Amico, D'Amico Advertising & Graphics
"Thanks for your contribution to our new CRADLE brochure. We are very pleased with your work."
--Ian Cross, Yourdon
"Thanks for your quick advice and copy on this effort for our client. They were extremely pleased, as were we."
--Bob Young, Sefton Associates
"We have completed the specification sheets, copies of which are enclosed. I am very pleased with the way they turned out, and I wanted to thank you again for all of your efforts. I look forward to our working together again in the future."
--Sandra Beach Lin, Crest Ultrasonics
"Thanks for all your help on this project. Between you and your list broker, I learned a lot about direct mail and what a huge difference experience can make."
--Zoe Penny, Wolfram Research
"Hope you like this-the look is pretty flashy but I'm sure it will attract attention. Thanks for your support and a job well done!"
--Kathy Leach, Institute of Management Accountants
"Excellent copy... thank you."
--Peter Coad, Object International
"Thanks for the good work. You're the best."
--Jan Igoe, J. Madison Advertising
"Your critique of past programs for the Newport Conference on Fiberoptic Markets was extremely valuable. Your help in reviewing the copy gave us the kind of specific advice that is easy to implement, and your fast turnaround is much appreciated."
--John N. Kessler, Kessler Marketing Intelligence
"Bob, I've enclosed the completed brochure which you helped me on. I'm very happy with the copy... you really helped me a lot."
--Tony Peterson, Atlantic Fasteners
"Here is the transcript of the excellent presentation you gave at our office... plenty of 'food for thought'!"
--Hugo Tschudin, Tschudin Associates
"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs
"You sure write powerful copy!"
--Fred Weiss, Studebaker-Worthington Leasing Corp.
"I appreciate your good work."
--N.S. Hayden, Marketing & Publishing Associates
"The newsletter is getting really positive feedback. Thanks for your contribution to this effort."
--Barb Wierzbicki, Hyperion Software
"Here are samples of The Salesman Guide piece. We're rather pleased."
--Mark Curiale, Reed Reference Publishing
"I think the copy is excellent. I really like it. Thanks for the good work."
--Kris Degrazio, AT&T
"Thanks for all your hard work. It was a pleasure working with you. I'm very happy with the piece and learned a lot in the process."
--Becky Minervino, EDventure Holdings Inc.
"Thanks for the speedy great work. I admire your writing ability."
--Loretta Keegan, AT&T
"Bob Bly is setting a good journalistic tone with these articles."
--Charles Ballinger, AT&T
"By the way, our management really liked your work. Just thought I would pass that comment along."
--Nancy Keenan, AT&T
"Enclosed is the catalog we produced last year with your copy. We've been mailing it since October and it's performing very well."
--Barbara Fordyce, Cartesia Software
"Thanks for all your efforts and the fine work done to date."
--Ken Morris, Morris Direct Marketing
"Here are some copies of the brochure, hot off the press. I'm very pleased with the way it turned out. I'll be in touch with you regarding some ideas on mailings."
--David Spiwack, JMW Consultants
"I've enclosed the final printed 'Modem Solutions' sheet. The client is very pleased with the piece!"
--Jennifer Tron, Grey Direct
"Fast response to our questions... excellent advice and planning... well-written copy."
--Gloria Fox, The Glove & Safety People
"Here's the article. We're very pleased. Thanks for the good work."
--Jane Rich, Wolfram Research, Inc.
"Bob Bly is one of the best. He's adept in all media, and has a stylistic range that allows him to communicate effectively with virtually any audience. Bob truly delivers."
--David Totten, Chapman, Stone & Adler
"In addition to Bob's obvious skill as a copywriter and expertise in marketing, his most all-encompassing characteristic is his professionalism. Working with Bob is a pleasure because of it. He contributes brilliantly, delivers on time, and always provides quality work."
--Steve Isaac, The Stenrich Group Inc.
"The SURGECTOR article looked great Thanks for the good, prompt work. I enjoy working with you... your bright intelligence always seems to shine through."
--Lon Cantor, GE Solid State
"The first issue of the spinal newsletter Fusions is enclosed. The sales force was very receptive to the newsletter and its contents. Thank you for helping us launch this important project."
--Mary Ellen Coleman, EBI Medical Systems
"Enclosed are a few samples for you of the RETEC brochure. Thanks to your contribution it's a success! We're proud of the result and hope you are too. Thank you for doing yet another great copywriting job!"
--Beverly Snedeker, Pruitt Humphress Powers & Munroe
"Thanks for the great letter. You're a real pro."
--Steven Roberts, Edith Roman Associates
"What you've done is great. It's always strange to me what a better job someone on the outside like you-can do."
--Harold Hansen, New York Publicity Outlet
"Thanks again for joining us in Atlantic City on Thursday. I, and the entire group, found your thoughts and insights right on target."
--Edward H. Moore, Communication Briefings Newsletter
"Thought you'd like to have some samples of the Official Hotel & Resort Guide direct mail which you wrote for us. We think it came out great!"
--Liz Spiegel, Murdoch Magazines
"Your work for me has been excellent."
--Joe Lane, J.J. Lane, Inc.
"I want to thank you for the help I received from you when I joined Koch Engineering. You were as good a teacher of marketing communications as you were a practitioner. I rapidly discovered that I could always depend on you."
--Hugh Price, Koch Fiberglass Products
"For the time that Bob Bly was with Westinghouse, he displayed an exceptional grasp of the marketing communications function, strong writing and creative abilities, and a refreshing desire for hard work."
--Tom Quirk, Westinghouse
"Bob Bly, having completed several assignments for CCA, is the choice of many clients needing excellent industrial or high-tech copy, producing response. His technical expertise and product knowledge in these specialized areas make Bob one of the most sought after creatives in the industry."
--Dr. Andrew Linick, Copywriters' Council of America
"Perhaps Bob's greatest asset is his inquisitive mind. He'll ask those probing questions which at times neither the client nor the agency can answer... immediately. But no one minds when the finished product is presented... great copy."
--Gloria Ortiz, The Stenrich Group
"Your comments are clear and extremely helpful. Thanks for getting your suggestions to us so quickly."
--Bryan Wright, CM Architects
"Here are a few AS/400 samples... folks are very pleased with the package."
"Thank you very much for the excellent session we had yesterday. Both Lavinia and I feel we got a lot of information and insight for the time we took, and we're moving as fast as we can to put it into practice."
--Doug House, Washington Information Group
"Just a brief note of thanks for the critique of our 'Make Love... Last Longer' sales letter. Your comments were very useful, and I expected they'll prove to be profitable. I also liked the way you organized it-page by page, section by section. Very thorough."
--Mark Whitby, Advertising Manager, NLP Atlantic, Inc.
"Thanks for the great copy."
--Tim Bush, Marketing Director, Prototech Engineering
"In the world of business-to-business marketing, there are very few legends. One of them is Bob Bly, internationally renowned market communications specialist, teacher, and author of 30 books."
--Business Marketing Association/NJ Chapter
--Murray Raphel, Raphel Marketing
--Markus Allen, Publisher
"Thanks for all your ideas, your useful newsletter, and your books. You are a creative fountain. It's a pleasure knowing you."
--Donald M. Levin, Levin Public Relations & Marketing, Inc.
"Your books taught me direct marketing long before we met."
--Ken Magill, iMarketing News
"Wow...that was fast. Thanks!"
--John A. Ganis, Edith Roman Associates, Inc.
"America's top copywriter."
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller, AdAnalysis.com.
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers
"Boy, was I impressed!"
--Valerie Young, ChangingCourse.com
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, www.softwareceo.com
"A lifelong practitioner and guru of B2B marketing."
--Boris Krantz, Krantz Associates, Inc.
"You are brilliant."
--Debbie Weil, Publisher, WordBiz Report
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"
"Bob- Great copy! Thanks."
--Eric Dany, Stock Prospector
"Thanks for your excellent work."
--Maria Schneider, Writer's Digest
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials - and always profited from both."
--Bob Serling, President, Idea Quotient www.IdeaQuotient.com
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"Bob Bly is the guru of gurus and if you want to enjoy the benefits of being an expert in your field- this interview was HOT!"
--Randy Gilbert, Host "The Inside Success Show"
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting,though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, www.onepagenewsletters.com
"Perhaps the most famous copywriter of all."
--Apryl Duncan, www.advertising.about.com
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
"Bob Bly is the most enduring and accomplished copywriter I know. Throughout my 20+ years in this business I've watched him write more books, conduct more seminars, and build the biggest copywriting business on the planet. It will be interesting to see what he comes up with next!"
--Chris Marlow, www.TheCopywritersCoach.com, Palm Desert, CA
"The King of Copywriting."
--Nettie Hartsock, www.whitepapersource.com
"Bob Bly has been a freelance copywriter and writer for decades now. He is hugely successful, with both his offline and online writing."
"Bob Bly is widely regarded as a direct marketing genius."
--Randy Gilbert, The Inside Success Show
"You've heard that James Brown is the hardest working man in show business? Well, Bob Bly is the James Brown of direct mail."
--Richard Armstrong, copywriter
"Bob Bly is THE MAN in the freelance writing world."
--Peter Bowerman, Author, The Well-Fed Self-Publisher
"Bob is one of the best in the business."
--Peter Goldberg, PJ Promotions
"a ... master copywriter."
--Gordon Graham, Editor, SoftwareCEO
"A number of master copywriters use very long copy in their online promotions: Bill Bonner, Ted Nicholas, Clayton Makepeace, and Bob Bly."
--The Newsletter on Newsletters
"Bob Bly is a respected direct-mail copywriter with a 20-year track record and big name B2B clients such as AT&T, IBM, and Prentice Hall."
--Debbie Weil, WordBiz
"When it comes to writing, you are God."
"...the king of copywriting..."
"Bob Bly is one of the most experienced - and successful - copywriters I know. If you want a solid marketing professional with a proven track record of big-time success, Bob Bly is your guy."
--Beth Erickson, Filbert Publishing
"Bob Bly is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook."
"I have huge admiration for your work. You're one of the few guys out there selling real information - and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
"To say Bob Bly knows a thing or two about copy would be an understatement."
--Monthly Copywriting Genius
"Bob, you are a true master -- the best!"
--Morty Schiller, copywriter
"Bob Bly is one of the most important -- and controversial -- figures in direct marketing."
--Robert Rosenthal, Freaking Marketing
"Bob Bly [is] the country's leading authority on copywriting."
--Kenneth W. Davis
"Robert Bly is arguably one of the industry's most successful copywriters."
"Thank you again for your valuable time and great work turning sand into gold! A true copywriting guru."
--Marketing Manager, Software Company
"Bob Bly ... is the Isaac Asimov of the 'how to' genre."
--Denise Bolgar, Rochester Review
"Thank you for being a thought leader in our industry!"
--Bob Martel, JMB Marketing
"... the modern day godfather of freelancers."
"Bob is extraordinary ... a very well respected direct marketing copywriter for more than 25 years. He is open, helpful and down to earth. Bob doesn't play the 'guru' role."
--Christian Boucke, German Direct Marketer and Copywriter, Rheinbach
"Robert Bly [is] a master of B-to-B direct marketing."
--Russell Kern, The Kern Organization
--American Writers & Artists, Inc.
"As you may know Bob Bly is one of our most beloved Advisory Board members. His contributions to our programs are invaluable ... his generosity knows no bounds ... he's always a favorite at Bootcamp ... and he's one of the nicest -- and funniest -- people I've had the pleasure to work with."
--Katie Yeakle, AWAI
"Robert Bly, who specializes in direct marketing, is probably the best-known copywriter today."
--Behlor Santi, The Writer
"One of the best direct response copywriters in America, if not the known universe, is Mr. Robert W. Bly of Dumont, New Jersey."
--Mark A. Kellner, Washington Times columnist
"Bob Bly is a legend among copywriters."
"Bob Bly [is one of the] masters of the engaging letter."
--The Newsletter on Newsletters
"Bob Bly is one of the most successful freelance copywriters out there."
"Bob, your knowledge and presentation are absolutely great. Thanks for taking the time to talk to our group."
--Lynndell Epp, Mail Masters
"When it comes to direct response marketing, Bob Bly is a legend. He knows just what to do - and what to say - to make it very easy for people to buy."
--Early to Rise
"I first read from the book of Bly in 1990 and I'm still reading from him today. He's a fantastic speaker, coach and copywriter whom I greatly admire."
"...one of the best in the business."
--Specialized Information Publishers Association
"Bob Bly epitomizes all that's good and possible with living the writer's life."
--Paul Hollingshead, The Barefoot Writer
"The best copywriter alive today."
--Tyler G. Hicks, Author, and President of the publisher, IWS, Inc.
"Copywriting legend Bob Bly is one of the smartest marketing people I know."