AI and Copywriting: My Policy

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My position regarding AI and writing is simple and straightforward: ChatGPT does not write copy for me or my clients.

It never has. And I will never allow it to do so.

Because writing fresh, original copy is what my clients hire me to do for them!

I occasionally, though not very often, turn to ChatGPT for ideas, research, and outlines.

But I do NOT use ChatGPT--or any other AI tool--to write copy.

Either for my client projects. Or for my own products.

No prompting. And no "training" ChatGPT to write in my (or any other) voice.

Nor do I subcontract to other copywriters--or have "copy cubs," ghostwriters, or anyone else write copy for my clients.

When clients hire me, I write every word of the copy myself.

In fact, I have written all the copy--for my clients and my little info marketing business--all by my lonesome, for more than 4 decades.

And dozens of these clients say it has worked out pretty well for them—and for me--so far:

https://www.bly.com/newsite/Pages/testimonials.php