BOB BLY is a freelance copywriter and marketing consultant with nearly 4 decades of experience in business-to-business and direct response marketing.
Businessing Magazine (Interview on small business)
B2BLauncher (Ed Gandia interview with Bob about freelancing)
All Good Copy (Bob on copywriting)
Careers for Writers (How Bob became a writer)
Barefoot Writer (Interview with Bob)
AWAI (Interview with Bob on B2B Copywriting)
B2B (Interview with Bob on B2B Marketing)
Inside Direct Mail (Interview with Bob about The Big Idea)
Information Marketing Insider's Journal (Article About Bob's Internet Marketing Business)
Monthly Copywriting Genius (Interview With Bob About Novell Companion control mailing)
Rain Today (Interview About Book Publishing)
The Power of Specialization (Client article about working with Bob)
Inside Direct Mail (Planner Pads DM Package)
Investor's Business Daily (Interview with Bob About Direct Mail)
The Writer (Profile of Bob Focusing on Writing)
Modern Postcard (Article About Bob's Postcard for Coopersmith)
Write Thinking (Interview with Bob About Freelancing)
Inside Direct Mail (Profile of Bob Focusing on Direct Marketing)
Proof (Short Interview with Bob Focusing on Writing)
Inside Finishing (Interview with Bob About Personal Productivity)
Associated Press (Article About Bob's Book The Elements of Business Writing)
Inside Direct Mail (Article About Bob's PDR Control.)
AIChE (Profile of Bob from American Institute of Chemical Engineers)
Proof (Interview with Bob Bly)
Shopper (Profile of Bob Bly)
Rochester Review (Alumni Profile)
Inside Direct Mail (B2B DM)
University of Rochester Alumni (Profile of Bob Bly)
SAP Marketing Blog (Interview with Bob on copywriting)
Direct response copywriter Bob Bly has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI's Copywriter of the Year, ETR's Lifetime Achievement Award in Marketing, and an Honorary Mention at The New York Book Festival. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association.
Bob is the author of more than 95 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.
Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.
Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs.
Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
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