Bob Bly: Copywriter

Click Here For Complete Bibliography

88 Money-Making Writing Jobs	BUY IT!
	"An excellent first-step guide that will help any new or veteran writer find a paying home in today's vibrant and hungry writing world. Honest, current, easy to use." --Gordon Burgett


Persuasive Presentations for Business	BUY IT!
	"Bob Bly's book, Persuasive Presentations for Business, is full of practical ideas from cover to cover. It is an easy read that any speaker will find well worth the effort. After 25 years of leading seminars on presentations worldwide I will be using Bob's book in any future sessions." --Terry Smith


Getting Started As A Freelance Writer: Expanded Edition	BUY IT!
	"This book is perhaps the best book on writing freelance articles I have ever seen." --Merrifield Winters


All-American Frank: A History of the Hot Dog	BUY IT!
	A culinary history of the hot dog -- origins, recipes, and its role in American culture.


Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business	BUY IT!
	"Our Book of the Month." --PR Strumpette


The Copywriter’s Handbook (Henry Holt & Co.)	BUY IT!
	How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations. "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." - David Ogilvy, Founder, Ogilvy & Mather


BUY IT!	Bly on Direct Marketing
	"By far the single most important book on direct marketing in years." --Dylan Jovine, Tycoon Research


BUY IT!	The White Paper Marketing Handbook
	"Bly's book provides a great deal of valuable insight for marketers and white paper writers." --WhitePaperSource.com


BUY IT!	Better Than Ever: The Fast Track to Peak Performance in the Bedroom. Reclaiming your sex life naturally-regardless of age-without prescription drugs or surgery
	"Natural alternatives to viagra for overcoming erectile dysfunction and enhancing male sexual performance."


BUY IT!	Magnetic Selling: Develop the Charm And Charisma That Attract Customers And Maximize Sales
	"Concise, and brilliantly written, Magnetic Selling is a masterpiece. It took me 30 years to learn these selling secrets." --Stevan Roberts, President, Edith Roman Associates, Inc.


BUY IT!	The Science in Science Fiction : 83 SF Predictions that Became Scientific Reality (Hardcover)
	"Anyone who grew up watching Star Wars and Star Trek will find this book entertaining and informative." --Alan Caruba, Bookviews


BUY IT!	Business Lunchatations : How an Everyday Guy Became One of America's Most Colorful CEOs...andHow You Can, Too!
	"The book is a riff on the traditional manners manual with a uniquely Dietl taste." --Newsweek


BUY IT!	Webster's New World Letter Writing Handbook
	Expert tips and 300 sample letters make business and personal correspondence a snap. "If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf." --James Sadler


BUY IT!	Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
	"Bob Bly has written an extremely helpful book for those times when business slacks off either due to a slow economy or personal reasons." --Gary Maxwell


The Online Copywriter's Handbook	BUY IT!
A step-by-step guide to writing effective copy for the web. "Bob Bly has written the best book I've seen on how to write persuasive copy for the Web and the Internet." — Debbie Weil


Count Your Blessings	BUY IT!
Robert Bly will help you step back from your present hardships and to take a look at the big and small wonders of the world...because, as Bly attests, blessings can be found all around if you just take the time to see them.


BUY IT!	197 Sure-Fire Customer Service Techniques (formerly titled Keeping Clients Satisfied)
	An updated e-book edition of Bob's classic book on customer service.


Become a Recognized Authority In Your Field In 60 Days or Less	BUY IT!
Become a Recognized Authority In Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain tremendous advantage over your competition.


Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads and Sales	BUY IT!
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing. "This is top-notch advice from someone who knows his business." - Jim Moran


BUY IT!	Quick Tips For Better Marketing Communications
	This book focuses on real world applications, and will give you effective methods and techniques... things you can do today and tomorrow to produce better marketing materials.



The Complete Idiot's Guide to Direct Marketing.	BUY IT!
"Robert Bly surveys the vast world of direct marketing to tell us- simply and directly- what works. You will find little theory in this book and much helpful, practical information." — Bill Bonner, President and CEO, Agora Publishing, author of The DailyReckoning.com "A wonderfully incisive and useful book which expresses complex ideas in simple language and demonstrates deep knowledge of the trade." — Sebastian Gray, Managing Director, IT Lab, U.K.


Public Relations Kit For Dummies	BUY IT!
A Dummies-series guide to effective publicity. "This is a must-read for all learning and practicing public relations tactics -- sheer genius." — Ihor Andruch, NJ


Power-Packed Direct Mail : How to Get More Leads and Sales by Mail	BUY IT!
Covers direct mail, design, copy, formats, list selection, offers, and more. "This is a great broad reference into all aspects of direct mail advertising... Definitely a good investment." — Michael, Delaware



BUY IT!	Complete Guide to Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns
	How to use Internet direct mail to generate leads and sales including writing the e-mail, creating the offer, finding good e-lists, transmitting the message, and measuring response. "I applied the authors' recommendations and recieved a 247% lift in response from the use of just one of their techniques." — Margie Gold, Chicago, IL


BUY IT!	Doing the Right Thing : Ethics in the Workplace
	A Guide to ethics in business.



Getting Started in Speaking, Training, or Seminar Consulting	BUY IT!
How to start (or jump start) your career as a part-time or full-time professional speaker, trainer, or seminar leader. "The most comprehensive, tightly organized, yet readable approach to this complex subject I've ever encountered . Bob's understated integrity comes through on every page." — Roger C. Parker in MacMonitor



BUY IT!	101 Ways To Make Every Second Count (Career Press)
	You'll learn how to maximize your time by setting priorities, creating useful schedules, and overcoming procrastination. Robert Bly describes how proper diet, exercise and sleep-or lack thereof-affect our energy levels. And how using the latest technology allows us to manage information and to communicate more efficiently and effectivly. "Bly's book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful." — Growing Companies Magazine



The Ultimate Unauthorized Stephen King Trivia Challenge (Kensington)	BUY IT!
Hundreds of fun trivia questions (and the answers) about America's best-selling horror writer and his work. "What a delight! Your questions are just the right levels of difficulty. I am really enjoying it." — Dee Moore, Fairfield Farm



BUY IT!	Secrets of Successful Telephone Selling (Henry Holt & Co.)
	How to use the telephone to generate leads, follow up inquiries, set appointments, and close sales. "If your business has a phone and you sell, this book is all you need to make money." — Donald Libey, President, Libey Incorporated



How to Get Your Book Published : Inside Secrets of a Successful Author (Roblin Press)	BUY IT!
How to write a nonfiction book and sell it to a major New York publisher for a four or five-figure advance. Includes sample book proposal and annotated actual book contract. "Thanks for your tips. I contacted a publisher and signed my first book contract 2 weeks ago." — Wendy Swope, Victor, Idaho



BUY IT!	The Perfect Sales Piece (John Wiley & Sons)
	How to create successful brochures, catalogs, pamphlets, fliers, and other "collateral" material to promote your product or service. "Well-written and well-organized throughout... an outstanding practical lesson..." — Business Marketing Magazine



The Elements of Business Writing (Macmillan)	BUY IT!
Grammar and style guide for managers, professionals, and support staff writing letters, memos, proposals, reports, and other business documents. Over 60,000 copies in print. "Concise and well organized ... useful to secretaries as well as CEOs." — Library Journal



BUY IT!	The Elements of Technical Writing (Macmillan)
	Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents. "Everyone in industry can use this invaluable handbook." — Andrea Nicoll, Publications Manager, BOC Gases



The Lead Generation Handbook (Amacom)	BUY IT!
How to generate large quantities of high-quality leads that convert into new customers and sales for your business. "Robert Bly puts out great marketing books ... and this is no exception. Five stars." — John Dunbar, Dunbar & Co.



BUY IT!	Start and Run a Profitable Mail Order Business (Self-Counsel Press)
	How to make $500 a day or more in a spare-time or full-time home-based mail order business of your own. "Extremely informative and well done ... keep up the good work!" — Edwin Yee



BUY IT!	Selling Your Services : Proven Strategies for Getting Clients to Hire You (Or Your Firm)
	Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made. Also Available on Tape "Extremely informative and well done ... keep up the good work!" — Edwin Yee



BUY IT!	Advertising Manager's Handbook
	A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success. "The most comprehensive guide I've ever seen!" — A reader from Mankato, MN USA



BUY IT!	Guide to Freelance Writing Success: How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It

Sign up today to receive Bob Bly's free e-newsletter