Bob Bly Copywriter/Internet Marketing Strategist
Books by Bob Bly
Make Every Second Count: Time Management Tips and Techniques for More Success With Less Stress
"Bly's book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful."
--Growing Companies Magazine
How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
"Bob Bly lays out a path to success. All you have to do is follow it!"
--Marilyn Pincus
The Marketing Plan Handbook: Develop Big-Picture
Marketing Plans for Pennies on the Dollar
"It's a no-brainer that applying the wisdom in this book will add incremental dollars to your business' bottom line."
--MaryEllen Tribby, Founder,
Working Moms Only.com
How To Create Irresistible Offers
"Bob Bly is a creative genius, always thinking outside the box. His latest masterpiece, How to Create Irresistible Offers, will help businesses unlock their full potential, generating floods of leads and ensuring long-term viability. His work draws on decades of battle-proven experience. This book will surely be a staple resource for every marketer."
--Michael A. Stelzner, author of
Writing White Papers
88 Money-Making Writing Jobs
"An excellent first-step guide that will help any new or veteran writer find a paying home in today's vibrant and hungry writing world. Honest, current, easy to use."
--Gordon Burgett
Persuasive Presentations for Business
"Bob Bly's book, Persuasive Presentations for Business, is full of practical ideas from cover to cover. It is an easy read that any speaker will find well worth the effort. After 25 years of leading seminars on presentations worldwide I will be using Bob's book in any future sessions."
--Terry Smith
Getting Started As A Freelance Writer: Expanded Edition
"This book is perhaps the best book on writing freelance articles I have ever seen."
--Merrifield Winters
All-American Frank: A History of the Hot Dog
A culinary history of the hot dog -- origins, recipes, and its role in American culture.
Blog Schmog: The Truth About What Blogs
Can (and Can't) Do for Your Business
"Our Book of the Month"
--PR Strumpette
The Copywriter's Handbook (Henry Holt & Co.)
How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations.
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
--David Ogilvy, Founder, Ogilvy & Mather
Bly on Direct Marketing
"By far the single most important book on direct marketing in years."
--Dylan Jovine, Tycoon Research
The White Paper Marketing Handbook
"Bly's book provides a great deal of valuable insight for marketers and white paper writers."
--WhitePaperSource.com
Better Than Ever: The Fast Track to Peak Performance in the Bedroom. Reclaiming your sex life naturally-regardless of age-without prescription drugs or surgery
"Natural alternatives to viagra for overcoming erectile dysfunction and enhancing male sexual performance"
Magnetic Selling: Develop the Charm And Charisma
That Attract Customers And Maximize Sales
"Concise, and brilliantly written, Magnetic Selling is a masterpiece. It took me 30 years to learn these selling secrets."
--Stevan Roberts, President, Edith Roman Associates, Inc.
The Science in Science Fiction : 83 SF Predictions that
Became Scientific Reality (Hardcover)
"Anyone who grew up watching Star Wars and Star Trek will find this book entertaining and informative."
--Alan Caruba, Bookviews
Business Lunchatations : How an Everyday Guy Became One of America's Most Colorful CEOs...andHow You Can, Too!
"The book is a riff on the traditional manners manual with a uniquely Dietl taste."
--Newsweek
Webster's New World Letter Writing Handbook
Expert tips and 300 sample letters make business and personal correspondence a snap.
"If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf."
--James Sadler
Fool-Proof Marketing: 15 Winning Methods for
Selling Any Product or Service in Any Economy
"Bob Bly has written an extremely helpful book for those times when business slacks off either due to a slow economy or personal reasons."
--Gary Maxwell
The Online Copywriter's Handbook
"A step-by-step guide to writing effective copy for the web.
"Bob Bly has written the best book I've seen on how to write persuasive copy for the Web and the Internet."
--Debbie Weil
Count Your Blessings
Robert Bly will help you step back from your present hardships and to take a look at the big and small wonders of the world...because, as Bly attests, blessings can be found all around if you just take the time to see them.
197 Sure-Fire Customer Service Techniques
(formerly titled Keeping Clients Satisfied)
Become a Recognized Authority In Your Field In 60 Days or Less
Become a Recognized Authority In Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain tremendous advantage over your competition.
Business to Business Direct Marketing: Proven Direct Response
Methods to Generate More Leads and Sales
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
"This is top-notch advice from someone who knows his business."
--Jim Moran
Quick Tips For Better Marketing Communications
This book focuses on real world applications, and will give you effective methods and techniques... things you can do today and tomorrow to produce better marketing materials.
The Complete Idiot's Guide to Direct Marketing
"Robert Bly surveys the vast world of direct marketing to tell us- simply and directly - what works. You will find little theory in this book and much helpful, practical information."
--Bill Bonner, President and CEO, Agora Publishing, author of The DailyReckoning.com
"A wonderfully incisive and useful book which expresses complex ideas in simple language and demonstrates deep knowledge of the trade."
--Sebastian Gray, Managing Director, IT Lab, U.K.
Public Relations Kit For Dummies
A Dummies-series guide to effective publicity.
"This is a must-read for all learning and practicing public relations tactics -- sheer genius."
--Ihor Andruch, NJ
Power-Packed Direct Mail : How to Get More Leads and Sales by Mail
Covers direct mail, design, copy, formats, list selection, offers, and more.
"This is a great broad reference into all aspects of direct mail advertising... Definitely a good investment."
--Michael, Delaware
Complete Guide to Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns
How to use Internet direct mail to generate leads and sales including writing the e-mail, creating the offer, finding good e-lists, transmitting the message, and measuring response.
"I applied the authors' recommendations and recieved a 247% lift in response from the use of just one of their techniques."
--Margie Gold, Chicago, IL
Doing the Right Thing : Ethics in the Workplace
A Guide to ethics in business.
Getting Started in Speaking, Training, or Seminar Consulting
How to start (or jump start) your career as a part-time or full-time professional speaker, trainer, or seminar leader.
"The most comprehensive, tightly organized, yet readable approach to this complex subject I've ever encountered . Bob's understated integrity comes through on every page."
--Roger C. Parker in MacMonitor
The Ultimate Unauthorized Stephen King Trivia Challenge (Kensington)
Hundreds of fun trivia questions (and the answers) about America's best-selling horror writer and his work.
"What a delight! Your questions are just the right levels of difficulty. I am really enjoying it."
--Dee Moore, Fairfield Farm
Secrets of Successful Telephone Selling (Henry Holt & Co.)
How to use the telephone to generate leads, follow up inquiries, set appointments, and close sales.
"If your business has a phone and you sell, this book is all you need to make money."
--Donald Libey, President, Libey Incorporated
How to Get Your Book Published : Inside Secrets of a
Successful Author (Roblin Press)
How to write a nonfiction book and sell it to a major New York publisher for a four or five-figure advance. Includes sample book proposal and annotated actual book contract.
"Thanks for your tips. I contacted a publisher and signed my first book contract 2 weeks ago."
--Wendy Swope, Victor, Idaho
The Perfect Sales Piece (John Wiley & Sons)
How to create successful brochures, catalogs, pamphlets, fliers, and other "collateral" material to promote your product or service.
"Well-written and well-organized throughout... an outstanding practical lesson..."
--Business Marketing Magazine
The Elements of Business Writing (Macmillan)
Grammar and style guide for managers, professionals, and support staff writing letters, memos, proposals, reports, and other business documents. Over 60,000 copies in print.
"Concise and well organized ... useful to secretaries as well as CEOs."
--Library Journal
The Elements of Technical Writing (Macmillan)
Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents.
"Everyone in industry can use this invaluable handbook."
--Andrea Nicoll, Publications Manager, BOC Gases
The Lead Generation Handbook (Amacom)
How to generate large quantities of high-quality leads that convert into new customers and sales for your business.
"Robert Bly puts out great marketing books ... and this is no exception. Five stars."
--John Dunbar, Dunbar & Co.
Start and Run a Profitable Mail Order Business (Self-Counsel Press)
How to make $500 a day or more in a spare-time or full-time home-based mail order business of your own.
"Extremely informative and well done ... keep up the good work!"
--Edwin Yee
Selling Your Services : Proven Strategies for
Getting Clients to Hire You (Or Your Firm)
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made. Also Available on Tape
"Extremely informative and well done ... keep up the good work!"
--Edwin Yee
Advertising Manager's Handbook
A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success.
"The most comprehensive guide I've ever seen!"
--A reader from Mankato, MN USA
Guide to Freelance Writing Success: How to Make $100,000 a Year As a Freelance Writer and Have the Time of Your Life Doing It
A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success.
"The most comprehensive guide I've ever seen!"
--A reader from Mankato, MN USA
