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Archive for November, 2012

Amicus and Elvis

November 14th, 2012 by Bob Bly

I was watching a video of Elvis singing How Great Thou Art on  YouTube and a banner ad popped up over the video. It advertised a 35th anniversary Elvis Presley package for $125. Makes sense.

Then I watched another video, this one of Elvis singing Bridge Over Troubled Water. A banner popped up advertising Amicus Practice Management Software for law firms.

What sense does that make? How is that related to Elvis other than he had lawyers? How are these decisions made?

Amicus has such a narrow target market (lawyers), yet their banner is all over the place. The waste in their banner advertising must be enormous, since most of the people it reaches are not lawyers.


Category: General | 78 Comments »

Protect Your PC in a Storm

November 6th, 2012 by Bob Bly

This may be the most important tip I give you this year, and not one person in a hundred is aware of it:

 If you use a gasoline generator when your power goes out, do NOT hook up your PC to it.

 Gasoline generators produce “dirty” power, meaning it fluctuates in voltage to a level unacceptable to a PC’s sensitive circuitry.

 My PC guy said that after hurricane Sandy, he had 25 clients with PC problems, all of whom connected their computers to a gasoline generator – including me.

 I was lucky: he got my computer back online in a few hours, and the only damage was to my back-up driver.

 Every other client had severe damage, from destruction of the PC motherboard to complete loss of data on their hard drives.

 The reason I wasn’t wiped out is that the subpar current from our gasoline generator did not allow my PC to operate steadily, so I couldn’t even use it. Turns out this was lucky for me, because I then disconnected the generator.

 If you lose power during a storm or for any other reason, do not under any circumstance connect your computer to your back-up gasoline generator. You risk destruction of your PC and loss of all your data.

 Here in NJ, we got hit hard by hurricane Sandy. We lost power, Internet, cable TV, heat, and hot water for nearly a week. The power outage shut down my business for the week.

 Our home phones didn’t work, but fortunately my office phone is with another carrier and it did.

 There are worse things than losing power for a week, but it certainly ranks up there.

 Our gas generator produces sufficient power to run appliances other than computers, so we connected our refrigerator to it and our food didn’t spoil.

 Without TV and Internet, you feel alone in the dark, not knowing the status of the storm. Fortunately we could plug in my little boom box to the generator and keep up that way.

 (Without a generator, we wouldn’t have even had the radio. There had been a run on D batteries, and they were impossible to get.)

 Many others in NJ were not so lucky: we saw a long line of people at Lowe’s hoping there would be enough generators to go around.

 Even with a gas generator, your power is not assured, because what can you do when you can’t get gasoline? Most gas stations had either run out of gas or had no power to pump the gas they had.

 To conserve gasoline, we ran the generator intermittently. At night, we could see by candle light, and we hung out in front of a roaring fire.

 We are now getting quotes for a full-house, natural-gas-fired generator. I want to make sure my business is never affected by a power outage ever again.

 Some scientists predict these super storms will happen with increased frequency. Our experience supports that. We used to get one big storm here every 10 years. Now it seems to be an annual occurrence.

 I also learned something about me: if I can’t work and write every day, I become restless and jumpy. I am only relaxed and happy when I write every day.


Category: General | 185 Comments »