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Archive for November, 2018

How I stay energized during the work day

November 13th, 2018 by Bob Bly

Subscriber DK writes:

“Mr. Bly, you’ve proven yourself a prodigious writer and continue
to be. I ask not for your copywriting secrets, but rather
secrets about your energy level.

“I get that switching topics or assignments can keep one
invigorated, but even with a few hits of caffeine, I now have
trouble making it through the day without wanting longer
downtime.

“Can you share your wakefulness secret?”

Unfortunately, I have no silver bullet for this, so I can only
share with you exactly what I do to maintain energy during a
typical 10-12 hour workday … a couple of which DK has already
named:

#1–I do depend on caffeine. It is an addiction, and I drink 4
large mugs of coffee daily.

#2–Twice a day I use a sublingual vitamin B12 spray for added
energy.

#3–When I feel myself fading, I wash my face and the back of my
neck with cold water.

#4–I always get a good night’s sleep. I seem to require the
standard 8 hours of sleep. If I get 7 I am still OK, but 6 or
less and my energy level is subpar for the day.

#5–To accomplish #4, I never stay up past 10pm on a work night.
This enables me to awaken refreshed at 6am, having gotten my 8
hours.

#6–I awaken at around 6am and start work between 6:30am and
7am — no later. I adhere to Mark Ford’s rule of “early to rise.”

#7–I do my most important and difficult work in the mornings,
which is my period of peak energy.

#8–I work in one-hour increments, each separated by a 5-minute
break during which I check email and maybe watch a quick and
amusing video on YouTube (e.g., Family Guy, Jim Jeffries).

#9–For an energizing and refreshing snack, I eat a piece of
fruit. Okay, and once in a while, a cinnamon roll.

#10–In addition to the coffee, I drink one or two big glasses of
either water or club soda with ice and lemon during the work day.
We bought that club soda machine they advertise on TV and it
saves us a bundle.

#11–When the weather turns cool, I work with the office window
open. Low temperatures energize me.

#12–I make sure I have either the day’s newspaper, a good book,
or the current issue of the New York Review of Books to read
right after I finish work. It’s my reward for a productive day.
Most recent book I have read: “The Human Brain” by Isaac Asimov.

I also listen to a variety of music throughout the day to
keep my energy up and moderate my mood: classical for quiet,
contemplative, intense writing; e.g., a complicated financial or
technical promotion … and rock if I am on a roll with a fun sales
letter.

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Coping with rude people online

November 9th, 2018 by Bob Bly

When I recently sent an email to my list promoting an info
product of mine, subscriber PT immediately replied:

“Anything to make a buck Bob.” Which is obviously a mean-spirited
put-down.

When my assistant Jodi saw this, she emailed me a one-word
comment: “Rude!”

If you are an internet marketer, participate in social media, or
are otherwise online, you will invariably have people say rude,
snarky, or insulting things to you.

Two issues: Is it ever justified? And how best to deal with it?

I can think of only 4 instances that warrant a strong and angry
response to an email that has been sent to you:

#1–It is a highly deceptive spam message designed to fool and
cheat the recipient.

#2–It makes value judgments on sensitive or controversial social
issues — religion, race, death, taxes, and politics — that you
find offensive. And so you fire back.

#3–It is a blatant lie about you or someone you like or admire.
Or maybe it is not an intentional lie, but it is false
nonetheless.

#4–It criticizes you, not in a constructive way, but in an
ill-mannered way designed to offend.

Now you have two options for dealing with this rude insult.

You can try to defend yourself. But that is a waste of effort and
doesn’t work 99% of the time.

The reason: you cannot use logic to remove from a person’s mind a
thought that was not put there by logic in the first place.

Arguing online wastes a tremendous amount of time and emotional
energy that is better dedicated to your work, family, or other
interests.

The second option for dealing with a rude subscriber is simpler
and far less stressful.

I immediately unsubscribe them from my list, block them from my
shopping cart, and also block any future emails they plan to send
me.

That way they are out of my life. My stress is eliminated and I
can get back to business.

Do I spend time thinking about their derogatory comment once I
have blocked them from communicating with me online?

No. Except to occasionally incorporate a tale of their stupidity
and ignorance in an essay like this as an object lesson for my
readers.

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Category: General | 6 Comments »

Why I answer almost every query I get

November 6th, 2018 by Bob Bly

Subscriber BD writes:

“I appreciate how you take the time to read and answer subscriber
emails. But I scratch my head wondering why and how you do it.”

Here’s my answer to BD and also to you if you were wondering the
same thing — and why, if you write and publish an online
newsletter, books, blogs, and the like — you should respond to
reader queries, too….

First, you surely have noticed that my answers are usually
extremely brief. So answering in most cases takes just a minute.

Second, two-way communication builds a stronger relationship
with your subscribers. So they trust you and like you more, which
in turn makes them more likely to listen to what you say … and
buy what you are offering.

Third, I think it’s my obligation to help people however I can —
within reason, of course.

Fourth, the comments from and conversations with readers give me
content I can recycle into my books, articles, columns, essays,
and other writings.

Fifth, I enjoy hearing from and talking with my subscribers. They
are an intelligent, lively bunch, and I probably learn as much
from them as they learn from me.

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Category: General | 8 Comments »

Can you really make money while you sleep?

November 2nd, 2018 by Bob Bly

A few weeks ago, I checked my email on a Thursday night at around
9pm. Nothing important in the inbox.

The next morning, when I started work at about 7am, I went into
my email inbox to find that 2 of my subscribers had each ordered
multiple information products from me overnight while I was
sleeping.

The total dollar amount: $1,079.

In addition, my agent sent me an unexpected royalty check for
$1,993 for a Japanese edition of a book I wrote in 1985.

Total passive income for the day (so far): $3,072

Hardly a fortune. Didn’t make me rich. For many internet
marketers, peanuts.

But the point is that “in my sleep” that night I made slightly
more money than the average American makes working three full
40-hour weeks (not including commuting time) to earn.

With no labor on my part. No meetings. No phone calls. No leaving
the house. No even being awake!

I tell you this not to brag, but to make a point:

I firmly believe you should have multiple streams of income, with
at least one of them being passive income.

For two reasons.

First, while a paycheck is steady and expected, orders like the
$3,072 are unexpected — and there is delight in surprise.

Even if it’s a small amount, an unexpected royalty, commission,
bonus, or order makes my day … and many of my colleagues have
told me the same is true for them, too.

Second, and more important, if you can develop a passive income
stream that generates annual six-figure revenues … without
active daily labor from you …

(… in other words, you make money when you sleep — or are on
vacation — or do nothing at all …)

…that gives you a degree of financial security that 95% of your
friends, relatives, and neighbors will never have.

I am not money hungry or even money oriented.

I work long hours in my copywriting business and will do so as
long as I am able. Yes, to make money and also for the sheer
pleasure of it.

But by making a six-figure passive second income online, it’s
comforting to know we could live nicely off that $100,000+
alone if our active income profit centers went belly up (e.g.,
you got fired, your luncheonette went out of business).

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Category: Success | 8 Comments »