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Don?t Blow PR Opportunities

November 20th, 2009 by Bob Bly

The other day, I asked someone for permission to reprint a short tip of hers in one of my books.

?Fine,? she said. ?As long as you credit me as the source.?

?Sure,? I replied.

?And include a link to my site,? she instructed.

?Of course,? I said.

?And run my full bio in the back of your book.?

Huh? I thought to myself.

?And I need to see the entire chapter with my article so I can review the context in which you are placing my material,? she demanded.

WHAT?!

?And when you first mention me, give the name of my consulting company and a description of our services.?

Oh, really?

Almost needless to say, I thanked her politely for her time, ended the call, and her article will not appear in my books.

The lesson:

The more conditions you place on usage of your content, the less chance there is of your material being used.

When I am in the role of content author dealing with a publisher, I ask only that the publisher credit me as the source and include a link to my web site URL.

I make no other demands or conditions.

When YOU are a content author seeking distribution of your materials, only ask for credit and for a hyperlink to your site.

The easier you make it for others to use your content, the more of your content they will use.

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This entry was posted on Friday, November 20th, 2009 at 11:26 am and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

71 responses about “Don?t Blow PR Opportunities”

  1. Chad said:

    he and she? whatever gender this person was…bad move on his/her part!

  2. Cheryl said:

    Being easy to work with is always a good idea…

  3. Yolander Prinzel said:

    Please tell me it’s acceptable to ask the person using your content to name their firstborn child after you…because that’s what I’ve been doing. I would hate to be gauche.

  4. Gloria Hildebrandt said:

    This advice also works for journalists who want to quote or interview you for articles. If you try to be controlling,you probably will be dropped. You should, perhaps, check that the publication has a good reputation, but then trust the writer and editor to be fair. Those who can do this, can sometimes get the benefit of great free coverage.

  5. Twitter Trackbacks for Don’t Blow PR Opportunities - bly.com blog - bly.com direct marketing blog [bly.com] on Topsy.com said:

    […] Don’t Blow PR Opportunities – bly.com blog – bly.com direct marketing blog bly.com/blog/pr/don%E2%80%99t-blow-pr-opportunities – view page – cached The other day, I asked someone for permission to reprint a short tip of hers in one of my books. […]

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  7. Bill Rice said:

    Just for the record, you are free to reprint any of my tips, in any of your books, in exchange for simple attribution.

    When did we lose our respect for professionalism and starting from a position of trust?

    Unfortunate.

  8. Phil Wrzesinski said:

    Heck, I’m jut happy when they spell my name right. Google can always find me:-)

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