Bob Bly Direct Response Copywriter Official Banner

7 rules of effective retail advertising

December 23rd, 2016 by Bob Bly

Several of you asked me recently for advertising tips for
retailing.

And since I don’t write retail copy, I turned to my pal Brian
Croner, who was kind enough to provide these “7 Rules of
Effective Retail Advertising.”

1–Hard sell out-pulls soft sell. An independently owned store
doesn’t have the ad budget of a big chain. So one ad needs to do
the job of 10 or 20. Your ad has to get more attention than your
larger competitors and has to create a sense of urgency and a
fear of loss.

2–Use bargain appeals. Whether your prices are better than your
competition isn’t relevant. Make your customers BELIEVE you have
great deals. This could be something as simple as “60% OFF
RETAIL!” (“Retail” can be any number.)

Or have some loss leaders available so you can make the claim
legally by saying; “Some items SOLD AT OR BELOW COST!” These
bargain appeals work!

3–Always have an event or sale. “I have skeptics ask me all the
time. ‘Won’t you lose credibility if you run a sale all the
time?,'” says Brian. “The answer is: no, you won’t.”

For instance, when someone is in need of a new mattress or piece
of furniture, they LOOK for SALES and EVENTS! Your advertising
has to appeal to the next group of prospects ready to buy your
products NOW.

4–Have a start date for your event; e.g., “STARTS FRIDAY at
10am!” Brian says he uses this hook in over 30 markets and it
works in all of them. It generates excitement and makes people
plan to go to the store.

5– Create a limited time frame for your event. “Almost all the
furniture stores we have worked with were going to close on Black
Friday,” says Brian.

“Our clients run 10 or 12-hour sales on Black Friday. The event
is hyped all week long through Thanksgiving Day on local media.
A recent store who just signed on with us did around $45,000 on
Black Friday in a town of only 13,000 occupants!”

6–Buy media wisely. You’re in the business of purchasing
customers — not space, not time, not “likes.”

And don’t believe for a minute that local radio, local
television, and your local newspaper are “obsolete”. These
mediums still have good circulation and loyal audiences.

If you want to add social media, go into it slowly and measure
the results carefully. Both Brian and I have watched multiple
businesses nosedive when they pulled away from what was working
with “traditional media” and invested most or all of their ad
budgets into new media.

7–Repeat your successes. When elements of an advertisement work,
you keep it, repeat it, and try to improve upon it. If your
“48-Hour Stock Reduction Sale” worked this year, it will most
likely work again next year.

Thanks, Brian!

Share

This entry was posted on Friday, December 23rd, 2016 at 11:25 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

94 responses about “7 rules of effective retail advertising”

  1. Tutuapp said:

    You’ve stated some of the most important rules of retail ads. Of them I strongly agree that being a small store we need to work of 10-20 person by ourself in order to make our brand stand out from our competitors through strong advertising.

  2. Yonder music download said:

    Yonder Music app is the biggest library of local and international music. To download the app click here
    Yonder music

  3. OG You Tube said:

    OG youtube App for Download YouTube Videos from android phone.
    OG YouTube

  4. Latest Info said:

    We deal with all the latest technological innovations and handy gadgets that you can use on a daily basis to ease your daily work routine.

  5. Leah Poulton said:

    nice post.

  6. tubemate said:

    There’s no better way to pass up free time than to watch cool and interesting videos online, but this comes at a cost. These videos are online and they require a stable ..

  7. hearts online said:

    Last night I was playing hearts online free game so I realized that these games not only let you entertain yourself but also sharps mind which is an best feature of these games.

  8. Naina choudhary said:

    Getting bored of same enough casual activities or finding the new style of life one thing new that winged your senses and provides your lusty feeling to be additional wilder additional sensual and additional fiery. If you’re in search of wildly wicked queen i’m here to present the wild pleasure.
    http://goahotbabes.in/

  9. suman said:

    I will bookmark this page. I enjoyed the information lot free gift code generator and free gift card generator and free gift cards generator

  10. gidan said:

    It is a great website.. The Design looks very good..
    math type

  11. Alisa said:

    It is a great website.. The Design looks very good.. cool maths games santa kicker

  12. WhatsApp trick said:

    Thank for sharing this article very information in it
    Etherium trick
    https://techslobby.blogspot.com/2019/02/what-is-etherium-and-how-you-can-make-1.html
    WhatsApp trick
    https://techslobby.blogspot.com/2019/02/whatsapp-me-kisi-ka-bi-status-bina-seen.html

  13. sai said:

    very informative post, Thank you for sharing this article Best AC price

  14. blogger tips said:

    very interesting blog of 7 rules of effective retail advertising…thanks

  15. Alisa said:

    That’s reall an amazing post. Thanks for letting us know about it cool math pixel quest the lost gifts

  16. John said:

    Thanks for sharing this interesting blog with us cool math super santa kicker

  17. Fitnessmenz said:

    It is a great website. The design looks very good. I will bookmark this page. I enjoyed the information.

    Regard
    Fitnessmenz

  18. resumo said:

    Episódio Online de Filme e Série, Resumo do Capítulo da Novela, Globo, Record, SBT, Band, Canal Viva, Videos de Mangá e Anime, Previsao do tempo, Resultado da Loteria, Mega-Sena, Quina, Lotofacil

  19. rahul vyas said:

    free blog which makes bunch of good articles. trojan

  20. ajay said:

    This article gives the light in which we can watch the truth. This is extremely pleasant one and gives in depth data. A debt of gratitude is in order for this pleasant article.

    mens fashion at low rate!

  21. ajay said:

    This article gives the light in which we can watch the truth. This is extremely pleasant one and gives in depth data. A debt of gratitude is in order for this pleasant article.

    mens fashion at low rate!

  22. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with Wound ? Here You Can Find Home Remedies for Heal a Wound and also find its Symptoms and Causes. Here you can find the solution without any sideaffects can cure naturally at home

  23. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with indigestion ? Here You Can Find Home Remedies for Indigestion and also find its Symptoms and Causes. Here you can find the solution without any sideaffects can cure naturally at home

  24. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with flatulence gas ? Here You Can Find Home Remedies for flatulence gas and also find its Symptoms and Causes. Here you can find the solution without any side affects can cure naturally at home

  25. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with Wound ? Here You Can Find Home Remedies for Wound and also find its Symptoms and Causes. Here you can find the solution without any sideaffects can cure naturally at home

  26. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with Wound ? Here You Can Find Home Remedies for Indigestion and also find its Symptoms and Causes. Here you can find the solution without any sideaffects can cure naturally at home

  27. siva kumar said:

    Thanks For Sharing Information And best thing i wanted to discuss to all if any one facing problem with flatulence ? Here You Can Find Home Remedies for flatulence and also find its Symptoms and Causes. Here you can find the solution without any sideaffects can cure naturally at home

  28. dhali said:

    This article gives the light in which we can watch the truth. This is an extremely pleasant one and gives in-depth data. A debt of gratitude is in order for this pleasant article.

    https://shipoblogs.com/

    https://shipoblogs.com/how-i-lost-body-fat-weight-loss/

  29. SEO Page Redirections said:

    What is Page Redirections? And How to Redirect 301, 302 & 404 Pages? Learn Everything about SEO Page Redirection

  30. Maninder Singh said:

    Now its time to move forward in digital marketing. Digital marketing is a best criteria where you can do direct selling. Like we are using digital marketing for iiahpTherapy Center.

  31. swaraj thapa said:

    Learn how to start your career in blogging.
    Blogging

  32. activate windows said:

    Do you want to activate windows 10 in your computer? Visit this website for windows activation

  33. activate windows said:

    Do you want to activate windows 10 in your computer? activate windows Visit this website for windows activation

  34. Kumkum Bhagya said:

    Kumkum Bhagya Written Updates ZEE TV Hindi Serial Read Written Episodes New episodes of Kumkum Bhagya air Monday to Friday Kumkum Bhagya latest episodes Written Updates are available.

  35. Abhishek Kundu said:

    Get India News Enjoy latest hot trends of Bollywood Hollywood box office collection politics sports education festival event technology television serials world news updates.

  36. veronica sen said:

    Hey! very nice blog. I want to make an advertisement on Ladakh Tour Packages. Please give me some tips

  37. Qrenzy Digital Solutions said:

    When it comes to building a business website, search engine optimisation stands out as one of its most important aspects.

  38. Qrenzy Digital Solutions said:

    When it comes to building a business website

  39. Quranic magic said:

    This is how the spell is supposed to be cast. The spirits or powers which you believe are observing the spell you are performing will be able to understand your desire and take it to the specific person and make it happen.

    Read more The Main Spell Procedure

  40. Vikas Kumar said:

    Thanks for this information

  41. Zeeshan said:

    Specifically while driving a car in the night you can face hard radiation layers from other car direct lights. Familiarity with the anti-radiation lens is so important for eyeglass users. The most common and trusted lens on anti radiations is a polarized lens which is commonly popular among the people’s choice.
    https://www.eyeglasseslink.com/2019/03/what-to-know-before-you-buy.html

  42. Quranic solution said:

    Often, it’s one individual creating hurdles for another. In such a situation, you can’t always fight back. Instead turn to Allah and use the wazifa for good luck and wealth.

    Wazifa for good luck and wealth

  43. Mohsin Patel said:

    Very Nice Post

  44. Raj Malhotra said:

    This article gives the light in which we can watch the truth. This is an extremely pleasant one and gives in-depth data

  45. Administrative Info said:

    This can be the terrible reason why the construct of procurement is extremely crucial for all businesses, regardless of however massive or little.
    https://www.administrativeinfo.com/2019/04/procurement-management.html

  46. Tools Arcade said:

    It was amazing to read the article, Advertising is a really difficult fact for retail promotion. But here presented decently, 7 steps are really practical and effective. I must follow above steps in my product advertising.

  47. whatsapp Group Link said:

    Thanks for this information

  48. Blueweb said:

    great stories. Whatsapp Group Link99desikahani

  49. Bollywoodnewsflash said:

    Enjoy all the latest Bollywood and Hollywood news along with the latest info related to the TV shows..

  50. Deb said:

    Good read! Very interesting stuff
    Cheap URL Specific Emails

  51. SANDEEP KUMAR said:

    Amazing blog- Thatstamil .

  52. modded apk said:

    Now Download best apk Deezer Premium Apk

    Real Driving Sim Mod Apk

  53. RTI Guru said:

    Easily file RTI online through online RTI portal. Submit RTI first appeal request via RTI Guru. Get up to date about right to information act and policies. You can apply for all states of India

  54. todayspecialday said:

    I am also full of study 7 rules of effective retail advertising it’s a very good responsible article. I also agree with many points for discussing this article. I also apply to my friend’s retail business.

  55. Holiday Moods said:

    very nice blog. I want to make an advertisement on Leh Ladakh Bike Tour Packages 2020 . Please give me some tips

  56. Divyanshu said:

    Great reading this post.
    These are some Ladakh packages, which are located in India. These are also very beautiful places: Leh Ladakh Bike Trip Packages

  57. LoudFact said:

    Very informative post, Thank you for sharing this article.

  58. Rashmi Ranjan Parida said:

    very nice and informatic.It will helps alots to everybody.

    refer this link for more information
    <a href=http://www.realinfinity.in/all-products/1

  59. Rashmi Ranjan Parida said:

    very nice and informatic.It will helps alots to everybody.

    refer this link for more information
    Modular furniture

  60. Durga said:

    7 rules of effective retail advertising.
    http://dreameradigital.xyz/about-us

  61. Walton said:

    Thank you so much for a great post Visit Area rugs in Mississauga, On

  62. Mynamy said:

    Latest news only on mynamy. Get update daily. Latest trends of Hollywood, politics, sports, technology television serials world news updates.

  63. Rohan said:

    Latest news only on mynamy. Get update daily.

  64. Prakash Rhayakar said:

    I also agree with many points for discussing this article. I also apply to my friend’s retail business, bookmark this page

  65. Jack said:

    These are some Canada packages
    Western Canada Tour Packages

  66. NewsJournals said:

    newsjournals.in is your on the go latest news, entertainment, music, fashion, food, politics news website. We provide you with the latest breaking news and videos at global level.

  67. Jasminder said:

    http://newsjournals.in is your on the go latest news, entertainment, music, fashion, food, politics news website. We provide you with the latest breaking news and videos at global level.

  68. Digital Marketing said:

    http://makeyourrank.in/news/ is a Digital marketing news website. You can get the latest search engine updates, social media trending topic and marketing headlines.

  69. NewsJournals said:

    This is an amazing articles which helps understand the effective ways of advertising. Thanks for having this shared!
    Very useful.

  70. peter said:

    One of the best articles for retail business advertising. it is highly useful for advertisers as well as retail business owners. thanks for sharing

  71. Ritwik R said:

    WELCOME TO INF – NEWEST & FASTEST INDIA ALL-TIME
    http://www.indianfastnews.com | Get touch with Today News, current news 2020 daily updates from India, daily India news headlines breaking news India. daily updates current Bollywood News, fastest Tech News, knows about current Health News day to day updates. learn all newest India information prime news on IndianFastNews.

  72. Ritwik Mgh said:

    WELCOME TO INF – NEWEST & FASTEST INDIA ALL-TIME
    http://www.indianfastnews.com | Get touch with Today News, current news 2020 daily updates from India, daily India news headlines breaking news India. daily updates current Bollywood News, fastest Tech News, knows about current Health News day to day updates. learn all newest India information prime news on IndianFastNews.

  73. Geardo said:

    thanks for sharing the information that help to understand.

    blender and mixer | COOKERS AND KETTLE | Xiaomi VACUUM CLEANERS |

  74. Sunita said:

    Great reading this article. It was very nice.

    Go on your dream trip. Australia cruise is a better choice for you. To spend a good holiday, you can book this cruise package, in which you are being given good deals and amenities.

    Australia Cruise Tour Package

    New Zealand Cruise 2020

    Galapagos Islands Cruise

  75. Spot News 18 said:

    Spot News 18 Is An Online News Website. At Spot News 18 You Find All The Latest News Updates Happening Around The World. Get Breaking News Online At Spot News 18.

  76. Spot News 18 said:

    Spot News 18 Is An Online News Website. At Spot News 18 You Find All The Latest News Updates Happening Around The World. Get Breaking News Online At Spot News 18.

  77. Mily Rose said:

    I love reading. Thanks for providing this article on7 Rules of Effective Retail Advertising. I really liked your review. I’m so excited to apply these now. I hope it will be great as you said. Natural CBD Therapy

  78. aaaenos said:

    GB Whatsapp

  79. aaaenos said:

    most populated cities
    states and capital of india
    Past Indefinite Tense
    Future indefinite Tense

  80. aaaenos said:

    present Indefinite tense

  81. aaaenos said:

    aaaenos

  82. whatbm said:

    whatbm

  83. Social Bookmarking sites said:

    Very interesting post. Thank you for sharing it. A2 Hosting coupon

  84. Albany Concrete said:

    When in need, please visit Albany Concrete

  85. mkeshav said:

    Email Marketing is a promoting channel where businesses send emails with a commercial content to a listing of those who have signed up for their email advertising effort.
    kartra-pricing

  86. Manoj Lunia said:

    Despite the growing strength of social media networks, television advertisements are still a more influential medium when it comes to people’s purchase decisions. As per the reports from the Television Bureau of Advertising and Knowledge Networks Inc., 37% of television viewers make purchase decisions after watching television advertising compared to 7% for social media networks. Plus, it has the lowest cost per reach compared to other media verticals.

  87. across technology said:

    You can get the best mobile repair services in your area with ACROSS TECHNOLOGY.
    If you’re looking for your SERVICES ALL MOBILES, PC’S, APPLE, IMAC, MAC & MACBOOK then
    you can come to us because we have the best mobile phone accessories for our clients

  88. GK4You said:

    Thanks for sharing
    Amazon Oppo headset Quiz Answers
    Amazon boat progear quiz

  89. mobile phonesdeals said:

    Thanks for sharing
    Mobile Phone Deals

  90. Appreen said:

    Appreen is a News Khabar publisher blog, here you can get the latest and trending Hindi Samachar. Here you will get the News Categories in Breaking News, Sports, Bollywood, Health, Education, Technology, Business and many more. You can also subscribe to our blog for get news update live on daily basis.

  91. Digital Flic said:

    Digital Flic is a Digital Marketing Agency in Sydney. They can provide 360 digital marketing services all over Sydney. For more info visit our website.

  92. sanjeet raj said:

    Thanks For Sharing The Amazing content. I Will also share with my friends. Great Content thanks a lot.

    DoFollow Backlinks

  93. ekta said:

    very useful and effective 7 rules really.thanks for sharing knowledge.
    plz visit my website

    useful content

  94. sandra said:

    great post

Leave a Reply