Bob Bly Direct Response Copywriter Official Banner

Confessions of a Blogging Skeptic

May 14th, 2005 by Bob Bly

I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? — and I?m hoping you can help me with it.

In particular, I?m looking for examples of businesses — OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms — who are using blogs successfully as a marketing tool.

If you can show that the blog is actually selling product and making money for the business, so much the better.

But I?m most interested in evidence that blogging is a worthwhile marketing activity and should be proactively pursued by businesses looking to promote their products and services.

Share

This entry was posted on Saturday, May 14th, 2005 at 9:34 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

39 responses about “Confessions of a Blogging Skeptic”

  1. Paul Chaney said:

    Bob, since admittedly I helped you move into the blogosphere, might I request a chance to participate? See, I’m actually making a living because of my blog. I don’t make a lot of money FROM my blog, but rather BECAUSE of it. It’s bringing me traffic, referrals, and best of all BUSINESS! Thanks to my blog I have an ever-increasing stable of clients from across the country, and I’m becoming recognized as an expert and thought-leader in the industry.

    Is it making me rich just yet? Nope! But, it is making me a living. And, at this stage of the game, that’s saying something.

  2. Jim Logan said:

    Great news Bob! Congratulations! I’m sure it will be a hit.

    Here are a couple blogs used by businesses to supprt their sales. I’ll email you others as I come across them.

    http://www.askcrabby.com/
    http://www.butlersheetmetal.com/tinbasherblog/

    Jim

  3. Don Marti said:

    Good comments on the English Cut blog at Histor of English Cut on gapingvoid.com

  4. aaron said:

    I’m sure a lot of the products featured on http://www.boingboing.net sell quite well. And I doubt that the blog is “paid” to feature those products.

  5. Toby said:

    Hey Bob – how about a gig teaching bloggings to marketers in El Salvador … does that count?

  6. Jason Butler said:

    BostonWorks has an HR blog that helps the HR folks do their jobs better. Getting people coming back helps them sell more advertising:
    http://bostonworks.boston.com/blog/hr

  7. Andrea said:

    http://www.800ceoread.com/BLOG/

  8. Wendy Maynard said:

    Hi Bob, Came across this site: http://www.synlawn.com/synlawnhome1.html in the process of doing some research for one of my clients. One of the things that I think is particularly effective about this blog: The main site for SYNlawn (http://www.synlawn.com) is wholly Flash and quite beautiful. However, that obviously creates some serious limitations for SEO. With the blog as part of the site, it is a perfect complement to allow HTML and keywords to be incorporated into it without compromising Flash. My design team (www.kinesisinc.com) loves Flash and as a marketer, I have been concerned about some of its limitations for online marketing. This is a nice compromise.

    Best, Wendy Maynard

  9. David Zinger said:

    Hello Bob:
    I appreciate your blog and just added it to my subscriptions at blogline.
    My blog is contributing to my business by demonstrating a sense of humor and giving future clients a place to see (and starting soon hear) my style while also keeping connections with former clients.
    The blog gives a certain freshness to my approach at 50 of age (we are only as old as we blog). I have only been at it since October but have received a number of comments. Sometimes when a committee makes a decision in hiring they get a chance to see my style and determine if the fit is right for them. In addition the process of writing a regular blog is enhancing my writing and is giving me fresh ideas for some new material.

  10. RichW said:

    Bob,
    In addition to my own services blog, I have a second one with my wife for our coffee shop, http://www.aldocoffee.com. We decided to forego a website and just go with a blog, with the obvious benefit of getting much higher search listings on our important keywords without investing time and energy into traditional SEM.

  11. Lee Odden said:

    Hi Bob,
    I would reflect Paul’s sentinments regarding the fact that my “marketing blog” (#1 on Google btw) does not conduct direct sales, but as a result of the blog, the quantity and quality of SEO projects we’re signing has improved significantly. I have 6 full time staff now and am hiring another. I am writing a case study on it in case you’re interested.

    Thanks,
    Lee Odden
    Online Marketing Blog
    http://toprank.blogspot.com

  12. Yvonne DiVita said:

    I was going to cheat and submit Lip-sticking, but it supports blogads and attracts its fair amount of attention, which turns into business now and then, mostly because it’s a niche market. What I would like to offer is our new blog at WME Books. That blog talks about writing books…particularly using print on demand…and while we’ve only generated prospect from it so far, we are just a breath away from signing one of the folks who have contacted us, to a contract. The best part is that we don’t market it heavily (we’re busy enough with the local writers) but people find it in a search, and contact us to discuss help with the book they’re writing. Some outstanding books, by the way.

  13. Jeremy Markum said:

    My “Sage Advice On Fitness Blog” has started making me a mint as of late. I’m soft-selling as an affiliate, and moving my own products and services to boot. Bodyweight exercises, home workouts, and free fitness articles to be found here.

  14. Stacy L. Harp said:

    Hi Bob,

    My friend Paul Chaney told me about what you are looking for, and I’m your person. I started a company using a blog 3 months ago and have been overwhelmed with success.

    I don’t have a marketing background, or even a degree in business, but I’ve made money! So contact me at 714-244-6890 or email me. Thanks.

  15. David said:

    Welcome Aboard! This is group that I’ve just set up specifically for all traders in the world. Please feel to post stories, comments, testimonials, questions and more to this group. Exchange ideas, knowledge and skills. Hope you enjoy it immensely!

  16. OnlineDrugstore said:

    Online Drugstore http://drugstoreon.atspace.com/ Online Drugstore

  17. Calculator Loan Payday said:

    Emergency Loan Payday

  18. Anonymous said:

    Juegos Diiarios

    Service generation product diiarios juegos Danielle Derek, juegos diiarios. Loni deal counter: where however touched history haley.

  19. artificial grass said:

    Blog is really usefully for SEO,
    our site will install blog function (http://www.soccer-maker.com) http://www.artificial-turf.org , http://www.sportcarpet.com )

  20. victoria said:

    Hello Bob,

    Congratulations! I’m sure it will be a hit.

    http://www.vivaturf.com

    victoria

  21. Dennis Comfort said:

    My spouse and i? m really extraordinary design and style and style and additionally construction of your respective site. That? azines a straightforward to the eye that can make it a a great deal bigger satisfying are able to get there this and also visit far more regularly. Do you hire to the market an artist to create the design? Exceptional operate!

  22. suman said:

    WOW! Now that is what you call a well written article free gift codes generator and free gift cards generator and free gift cards generator

  23. NinDa said:

    Thanks for sharing this interesting blog with uscool math wheely 6

  24. Alisa said:

    Thank you for posting such a great article! I found your website perfect for my needs. pop pop rush primary games

  25. nicolas said:

    http://www.alltopindia.in

  26. GetApk said:

    have a nice day and follow getapk appsstore

  27. Rajesh said:

    Nice

  28. whattodiet said:

    Thanks for sharing us.https://www.whattodiet.com

  29. Alex said:

    It Is A Difficult Topic And Definitely You Need To Do Work To Make This Book Happen For That You Can Also Take Inspiration From Bigg Boss Telugu Vote Online

  30. janiamay said:

    All the time the blogging changes life. We will be also say that blogging makes your carrier for life time which helps you to explore more things. Same as http://ofwpinoychannel.com/pinoy-tambayan/ shares with you all the pinoy teleserye updates and guides which are free for all the audience.

  31. sayed moyeen said:

    good article

  32. Party Wear Kurti said:

    Great news Bob! Congrats! I’m certain it will be a hit.

    Here are two or three websites utilized by organizations to help their deals. I’ll email you others as I go over them.

  33. ravi said:

    Thanks for sharing this article. We love to make science experiments .You can follow us for finding How To Make Earthquake Detector.

  34. Aaryan Smith said:

    I knew that these confessions would be really fun to read, thanks for posting such a unique post with all your heart, i will definitely love to read more from you.
    UK Garage Shelving

  35. Fabnewz.com said:

    Sanju Box Office Collection

  36. Fabnewz.com said:

    Latest 2.0 Movie Box office collection

  37. Fabnewz.com said:

    Tubelight Total Box Office Collection

  38. Fabnewz.com said:

    Kesari Box Office Collection

  39. cary louder said:

    All users can make this page best in all areas. The wide collection Hire Python Developers India of those ideas and topics are makeing this page really special to make it best than any others in the page.All the ideas provided on the page are really impressive too.

Leave a Reply