Bob Bly Direct Response Copywriter Official Banner

3 idiot things some marketers mistakenly believe are true

August 25th, 2017 by Bob Bly

Lots of people pontificate about marketing. Always have.

Especially among young marketers, there is a propensity to latch
onto the latest bright shiny objects (BSOs).

The only problem: many of these marketers and BSO fans don’t know
what the heck they are talking about.

My first case in point: a young millennial marketer chastised me
for my old-fashioned website.

Even though it has in fact been optimized for mobile, it was
originally designed for desktop.

And my young friend told me, as so many have: “Every consumer uses
their mobile to shop online today … no one uses a desktop.”

Makes sense. The only problem: the facts say otherwise.

According to a recently released report from Akamai, less than
half of consumers browse the web with their phone.

But only 1 in 5 — a mere 20% — completes purchase transactions
on a mobile!

For me in particular, 80% of the subscribers to this online
newsletter read it on a desktop, and only 20% on a mobile.

So I said to my young friend who told me desktop is dead:
“Wrongo, Mobile Breath!”

(Being so young, I am sure he didn’t get the Johnny Carson

Second case in point: the much ado about social media nothing.

A study by Riple found that 55% of small business owners listed
Facebook posts as their most important marketing tool.

They are apparently unaware of the MediaPost research showing
that email is ***6 times more likely*** to generate a direct
response than a social post.

Third case in point: The other day, a friend asked me if I had a
certain app.

I told him that I have NO apps.

“How can someone in today’s mobile age, especially a marketing
guy, not use apps?” he asked.

My question: If apps are so useful, important, and vital — why
does Localytics report 1 in 4 mobile apps is abandoned after
being used just one time?

The lesson for marketers: don’t listen to all the hooey and BS
out there.

Use what works. Test it for yourself.

Then do more of what works — and less of what doesn’t.

Not exactly rocket science, is it?


This entry was posted on Friday, August 25th, 2017 at 10:26 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

70 responses about “3 idiot things some marketers mistakenly believe are true”

  1. David Bley said:

    Most webpages, no matter what they claim, are mobile ready. So I use my desktop with a 22″ monitor or my laptop with a 15.6″ monitor to shop on. Both of those devices are running linux, which MOST webpages do not have a problem with.

    As far as apps go, I do have some as they are useful to me, but if they are of no use, or if they deplete the battery in my phone, or if they overwhelm me with ads, they are gone. Most of them are annoying or of no use. The primary purpose of my phone is for making calls, texts, and remembering passwords. The password app I use has a version for linux, windows, and android, and shares the same database file. I also use a file transfer app, which allows me to transfer files between any two devices (at a time) thru my home wifi.

  2. said:

    Thanks a lot

  3. free wsop chips said:

    It is so great for the game is the quit play for wsop game.

  4. sakib khan said:

    essay generals

  5. Lucinda Chavez said:

    This is such an extraordinary asset, to the point that you are giving and you give it away for nothing. I adore seeing blog that comprehend the quality. Im happy to have discovered this post as its such a fascinating one!
    I am dependably watchful for quality posts and articles so i assume im fortunate to have discovered this!

  6. australian writings said:

    The details I have chosen for having knowledge on three idiot marketers true general stories. That all much important to our australianwritings website news readers and assignment editors of this great blog.

  7. wilson ricky said:

    Hello Guys If you are looking for best medicine online at your door step then you must visit us. You may also get recommnedation of our side for your concern. Lets explore all varieties of medicines for our beneficial customers and give them all possible solution for their issue related to Sleepless Nights, over weight, Erectiile dysfunction etc. We are here suggetsing you genuine feedbacks from our experts. We offers online purchase of medicines

  8. prnav said:

    lovely free thank you very much. keep sharing keep loving

  9. Mohan Gohade said:

    A strong strategy serves as a backbone for any business. We work on strategies and business plans that gives you an edge over your competitors. Ricerca Alfa is a upcoming brand in market research industry that will synergies your resources give optimum organisational output We are report resellers and dedicated research report makers who churn out the best available data parameters. Our reports are generated by experts on the basis of the data acquired from an extensive research and credible business statistics. Ricerca Alfacovers multidimensional perspectives during research that that is keen on factors like technology, economics and a detailed study of market segments for a business in study.

  10. said:

    IMVU stands for Instant Messaging Virtual Universe is the virtual game which comes into existence since 2004. It is one of the games which connect lots of members throughout the world.

  11. Margaret Gipson said:

    Exactly these are the problems mostly faced these days. People are using mobile phones instead of desktops. Customers mainly come from mobiles. People get knowledge and check the latest trends through social media. It is one of the online platforms for making customers. I am also a brand manager of the leading clothing company customize jackets mainly offering superhero leather jackets for mens and womens. We have also made these mistakes. After using these strategies, we’ve seen improvement.

  12. dekotuhe said:

    keep it up with anti-malware

  13. Adrianna Dick said:

    Enjoy the wonderful and challenging world of Mario, the most famous plumber guy ever. There are many different genres, from the typical Mario Games to running races and even solving puzzles. You can companion with other famous game characters, like Luigi, Yoshi, or even Princess Peach in these adventures. We are happy that you have chosen to play all these famous games on Mario Games, the most dynamic site available.

  14. krishna Kumar said:

    Mission Mangal Movie: Review, Songs, Images, Trailer, Videos Photos, Box Office, Release Date, Mission Mangal Movie Download is the incredible, True Story of a scientist, Rakesh Dhawan, played by Akshay Kumar and Tara Shinde played by Vidya Balan who lead a motley team of scientists who overcome their personal challenges and failures to serve as the brains behind one of the greatest mission in history: the launch of India’s first satellite to Mars, a stunning achievement that restored the nation’s confidence.Mission Mangal Movie: Review, Songs, Images, Trailer, Videos Photos, Box Office, Release Date, Mission Mangal Movie Download

  15. Ashwani Kumar said:

    We Give You information about new upcoming mobile

  16. said: is the site created by Burger King which is one of the noticeable cheap food chains that have some expertise in giving delectable burger.

  17. don said:

    Yeah, kindly supply readers with more useful suggestions that will software development cycle help users gain more appropriate ideas. Your huge collection of such useful ideas makes the page more important than any other page for the readers.

  18. Rohaan said:

    Such a great blog is very difficult to get. I am very happy to join this Blog in today buy canvas shopping bags

  19. rohani centre said:

    There are many stories to look up to and the first one come to my mind is of our beloved prophet. His wife Hazrat Khadija sent him the marriage proposal at that time and today, when all these centuries have passed away,

    Dua to stop marriage proposal

  20. Rohan said:

    I read your blog post and this is nice blog post.. thanks for taking the time to share with us. have a nice day solar street light manufacturer

  21. Abbas said:

    This Is Really Great Work. Thank You For Sharing Such A Good And Useful Information Here In The Blog micro hydro turbine generator suppliers

  22. davidanist said:

    It is a nice article.The lessons for marketers are nicely written.

  23. rohani centre said:

    Traveling abroad for work is a monumental feat to achieve. You will have to deal with not just your country’s government but also the other country’s government.

    Read more

  24. Rohaan said:

    Nice sharing amazing one keep sharing more thanks for all lovely one canada slipcovers

  25. Latest News said:

    Very interesting post.this is my first-time visit here. I found so many interesting stuff in your blog especially its discussion..thanks for the post! OnePlus 7T Pro

  26. Leslie Stuart said:

    These are some of the amazing tips for marketers. These ideas will give your business to grow rapidly. Just fill your wardrobe with these tees collection men’s. These are the best party outfits.

  27. Nathan said:

    Directors frequently broaden a line without expelling any current Coursework Writing Services things. A few advertisers erroneously accept that steadfastness is a demeanor as opposed to comprehension

  28. Jaidyn said:

    Find the top 100 most popular air rifles.

  29. Otis Milburn Jacket said:

    It is a great way of socializing and building up relationships. Oh! What a great post this is and I am glad I found your post on the topic that I was looking for?” Thanks for taking the time to post. It’s lifted the level of debate.

  30. Application outsource said:

    With the opportunities of the modern world, it’s not necessary to create your own mobile app development team. Many small to large businesses outsource mobile app development avoid hiring problems and enjoy a seamless development process.
    Mobile application outsourcing is a complex process that requires a lot of dedication and time. Working with mobile app development agencies, you automatically delegate a lot of work that would have otherwise required your personal management and control.
    Cost efficiency is the first and foremost reason why companies outsource app development today. Hiring a programmer to make an app is always cheaper than creating your own app development team. Whether you are working with a mobile software development company or freelance mobile app developers, the cost of mobile app development services will always be lower.

  31. kevinnoah28 said:

    Marcos Pizza hosts an online survey, Marcos free cheesy bread survey that allows you to share your dining experience. So, Marcos Pizza can know what customers want and what didn’t.

  32. Technical Sanatan said:

    Thanks for sharing these mistakes with us…

    how to hide apps in android devices

  33. dracysulatan05 said:

    Brunswick Zone also needs your help to make sure they’re exceeding their own goals. That’s why Brunswick Zone’s receipts regularly include a code to take a Brunswick Zone Customer Survey.

  34. H2ms Brand said:

    Hi! Check my profile and buy our branded clothes on H2MS Brand

  35. himanshu sharma said:

    check this model

  36. Ankit sharma said:

    hotest models

  37. viki said:

    Thanks for sharing wonderful experience regarding marketer mistakes..Helps me alots today i learn more things and try it in feature.

  38. moviesjackets said:

    you are intrested movies jackets tovisit my web Visit MOVIESJACKETS &thanks for sharings wonderful experiences bad marketers.

  39. James Willey said:

    The educational model has changed significantly in the past year. In 2020 because of the effect of the latest crown pneumonia, school closed its campus on behalf of in addition to the disease reduction scheme. In the way of distance learning. As the COVID-19 outbreak continues, many students are returning to their relative safety homes to attend lessons at the beginning of the fall semester. However, several foreign students remain in the U.S. because they are concerned about the visa problem.

  40. Jake said:

    Crossword puzzle teachs children how to arrange right words. They can start learning vocabularies with these cool game. It’s also ideal for foreigners who wanna learn English.

  41. geometry dash said:

    It’s good to find what I need, thanks. Games geometry dash is always a joy to everyone!

  42. McOrlando said:

    All of Pitbull dog,guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will an additional fee.

  43. topairguns said:

    The details I have chosen for having knowledge on three idiot marketers true general stories.

  44. seriescommitment said:

    Thanks for sharing wonderful experience regarding marketer mistakes.

  45. momsmartideas said:

    Thanks for sharing these mistakes.

  46. Apkappsall said:

    We are provided All mod apk. Without veirus free.

  47. Apkappsall said:

    We are provided All mod apk. Without veirus free

  48. myfiosgateway said:

    Way cool! Some admirable contemplations! I respect you making this article what’s more the remainder of the site is unlimited.

  49. gunsafeshub said:

    It is a nice article. Thanks for sharing everything.

  50. Alfatah Store said:

    Do your Online Grocery at Al-Fatah, Pakistan’s best and largest grocery website. Shop from a wide range of grocery including oil and ghee, tea and coffee, dry fruits and seeds, dairy and fresh bakery items, packaged foods, snacks and beverages, baby care, household essentials, fruits and vegetables and many more.

  51. Ndure Shoes said:

    NDURE brings you its wide range of polo t-shirts for men. Now you can buy your favorites with just a tap You can find our t shirts online by logging into our site Our shirts are made with pure fabric that makes you stand out So don t wait around and shop from our collection of online t shirts.
    From Ndure buy online the latest fashion men sports tracksuits. Fast Shipping.
    From Ndure buy the best quality men trousers Pakistan online at affordable price. Fast Shipping.

  52. lisa said:

    puneescortgirl Escorts Service Company

  53. Best Perfumes in Pakistan said:

    RAWAHA provides you one of the best perfumes in Pakistan. We are committed to sale 100% authentic product whether you are looking for yourself or finding perfect gift for others we are here offering you a huge range of product. you may probably found all type off fragrances here.

  54. maulanamustafaji said:

    Having additional issues or marriage undertakings get numerous issues our lives. We will in general move away from our accomplice and lead an off-base way in our life.

  55. Eve Harris said:

    It is easy, maybe too easy, the game lacks challenge and can be finished in no time, boring.

  56. Wisdom Pharma said:

    Wisdom Pharma offers you all the best selfcare products in one convenient place, such as their hair care products. So, buy from Wisdom Pharma and get high quality hair care online. Wisdom Pharma brings the best hair care products in Pakistan. Get healthier, fuller hair today.

  57. said: offers not only the greatest collection of rugs and mats in Pakistan but also a wide variety of home accessories. Gaba has a great collection of table mats online Bring your house together with our amazing dining table and side table mats Online in Pakistan.

  58. Bridal dress said:

    Jazmin offers an amazing maxi dresses collection of ladies dresses, including wedding dresses. Grab their stylish and trendy new bridal dresses and wedding dresses online today. These chiffon dresses for women designs are sure to bring attention and improve your wardrobe. Jazmin offers the best ladies maxi dresses in their Chiffon collection.

  59. infected days said:

    Thank you so much for sharing such great information with us. Your website is great. We are very impressed by the details that you have on your website. We have bookmarked this site. keep it up and thanks again.

  60. Lorna Jackson said:

    Thanks for sharing this content! I have an android apps store website. Visit my site to get latest version game App for free Download Visit Hear!

  61. Seran said:

    Seran is offering the best extravagancelawn Eid collections for their customer. These collections make your occasions good-looking.

  62. evden eve nakliyat izmir said:

    Kaliteli ve Guvenli Hizmet; izmir evden eve nakliyat izmir evden eve nakliyat evden eve nakliyat izmiristanbul izmir evden eve nakliyat

  63. Ndure Shoes said:

    Get digger shoes for men from Ndure, perfect for the outdoors, and enjoy the season the right way.

  64. Ndure Shoes said:

    Ndure is one of the leading ladies shoes brands in Pakistan, with a wide collection of quality womens footwear.

  65. Mike Rooney said:

    Thanks for a wonderful share. Here is the great example related to you blog. John Dutton season 5 jacket

  66. gil12 said:

    best Shisha in Dublin offers you a wide range of shisha with flavourful drinks to go with it. Bring in your friends and family and enjoy the secluded atmosphere we offer you. We are offering amazing deals on drinks and shisha combos throughout the week.

  67. carlos12 said:

    The Business Analyst produces reports that will be presented to Microsoft end-customers, sellers, and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to the Customer. You will have strong Business Analysis and Power BI capabilities to empower customers to better understand & manage their current infrastructures.

  68. helmets shop said:

    helmet motorcycle

  69. helmets said:

    helmet motorcycle 46

  70. hinjewadi call girl said:

    Contact us to get your sexiest Andheri east call girl babe now!

Leave a Reply