7 small graphic tweaks that can create a huge lift in response
January 27th, 2017 by Bob Bly
Last week I asked ace graphic designer Dwight Ingram for some
ideas on how to improve the performance of our direct mail and
online marketing through changes in design.
Dwight replied:
“Sometimes it’s the little things that make the biggest
difference. I’m often called upon to ‘freshen up’ a fatiguing
control, and I’ve developed a toolkit of small design changes
that can revitalize a promotion without having to create a whole
new piece.”
Here are 7 of Dwight’s go-to design tips you can use to boost
response and breathe new life into your control:
1–Change the envelope or the outside of the mail piece. If the
design is too busy, remove or move something. If the design is
too simple, add something.
Use a new teaser, freshen up the design, and try new fonts. Use
the back … think of the extra space like a buckslip. It’s a great
place to showcase the product and reinforce the offer.
2–Use bigger buttons. For e-mails and landing pages, try a bigger
button, a different color, or change the shape. Add a button to
the top or bottom in a key location near the offer language.
3–Simplify. Make the order process clean and fast, especially in
digital efforts. Don’t make your audience jump through hoops to
order.
One of the first things to look at is how many fields are on a
form? Are there too many choices, and is the process intuitive?
Decide what information you must ask for and what you can
eliminate.
4–Change the order form. Enhance the format of your form by
adding a notch, or make it an L-shape. Strengthen your offer
language, focus on the key benefits. Add an offer summary box.
Stress the deadline. Use more personalization, but not too much,
and use it appropriately.
5–Add an insert. A lift note, buck slip, or other element can
focus your prospect on the right features or benefits of the
product. Highlight the guarantee, the premium, or a unique
feature of your product or service.
6–If you use a business reply envelope (BRE), change the color.
Using a different paper color for the BRE can lift response.
7–Make sure your e-mails, landing pages, and order pages are
coded to display optimally not only on PCs but on mobile
devices including tablets and smart phones. (I’ll have an entire
chapter on designing e-mails for smart phones in my forthcoming
book “The Ultimate E-Mail Handbook” from Skyhorse Publishing.)
Remember, it’s all about clarity and thinking like a potential
customer. If your offer is hidden, or too complicated, or if
you’re asking for too much information, your response will be
affected. Make it easy.
This entry was posted on Friday, January 27th, 2017 at 2:21 pm and is filed under Direct Marketing, General, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 1st, 2017 at 2:46 am
Nice post dear….Its really help us…Keep posting
https://uptown18.in/tees/women-crop-top
July 6th, 2017 at 1:25 pm
Mobdro
July 10th, 2017 at 4:54 am
lucky patcher orginal After the release of Lucky Patcher apk for Android device, people are very much satisfied with the app
http://luckypatcherorginal.org/
September 27th, 2018 at 1:25 am
I have gone through your post and I did not understand anything from your blog. You could have depicted some photo regarding your blog. Your post contains only some terms and short sentences. It reveals nothing to us. Add some more details regarding your blog I wanted to know about it. Eagerly waiting for the updated post. http://www.toursofwashingtondc.com/
December 19th, 2018 at 11:49 pm
It’ actually a great and helpful piece of information. I am glad that you shared this helpful information with us. Please stay us up to date like this. Thank you for sharing. The wonderful blog has been shared by you keep posting more like this. https://rospher.com/
January 4th, 2019 at 3:31 am
windows 10 has full information for how https://windowsclassroom.com/how-to-split-screen-on-windows-10/ screen split to do work properly with two windows screen in one desktop or laptop using less time.
March 7th, 2019 at 1:39 am
Ace graphic designer share their best experience in this category and help me to get some modern and unique skills at all but I appreciate your effort in this process and hope you will find some special Review about Ultius.Com Service if you need quality work. Keep it up!
March 7th, 2019 at 1:40 am
Ace graphic designer share their best experience in this category and help me to get some modern and unique skills at all but I appreciate your effort in this process and hope you will find some special https://essayontime.review/ if you need quality work. Keep it up!
April 2nd, 2019 at 5:30 am
Good Stuff but you need to add some images so readers can understand better. Also you can include 7 UX Design Guidelines
April 27th, 2019 at 3:08 pm
if you are new to the world of blogging or graphic design then you have heard it a lot. So you must have come to the question that Graphic Design? And how do free download of the website blog? Read More
May 10th, 2019 at 4:29 am
Before writing, you have a deep knowledge about graphic designer.
Any kind of problem regarding Interior Designer in noida. so, visit site for more information. Click Here
May 17th, 2019 at 12:20 am
Great post with a lot of information. Many many thanks for sharing with us.
Clipping Path Resource
May 27th, 2019 at 11:23 am
I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!
iphone XR vs XS max
Samsung a90
June 13th, 2019 at 8:37 am
I am looking for and I love to post a comment that “The content of your post is awesome”Great Website
July 12th, 2019 at 10:56 am
tnks for sharing. speed-vpn
July 18th, 2019 at 9:11 am
better review to new smartphone viste my website http://www.gosmarttechworld.com
July 24th, 2019 at 11:47 pm
Do you want to activate windows 10 in your computer? activate windows Visit this website for windows activation
August 25th, 2019 at 11:14 am
Nice tips about graphics. Loved it really. keep it up . https://www.zepper.in/phone-case/nokia-6-1-plus-cover/
September 2nd, 2019 at 2:45 am
Amazing post
you can read different book summary
book summary
November 6th, 2019 at 6:40 am
Great post with a lot of information. Many many thanks for sharing with us. https://www.administrativeinfo.com/2019/11/high-performer.html
November 23rd, 2019 at 3:53 am
Guide Max Graphics and FPS in Call of Duty Mobile Android https://thegameroof.com/how-to-max-graphics-and-fps-in-call-of-duty-mobile-android/
December 9th, 2019 at 2:20 pm
I found so many interesting stuff in your blog especially its discussion. I Guess I Am Not The Only One Having All The Enjoyment Here! Keep up the good work …
mobiles under 15000
December 25th, 2019 at 11:15 pm
NICE
December 26th, 2019 at 5:06 am
Ace graphic designers’ reply is right. To improve marketing as well as to increase more users for a website, we need to attract people. Hostsailor A simple and unique design which is more convenient will always attract them. By the way thanks for sharing.
January 9th, 2020 at 9:43 am
Welcome to Steve apparel online store, your number one source for all the custom made and personalized clothing manufacturers needs that you are in search for. Our products include fitness-based clothes manufacturing, Casual wear manufacturing, Cut and Sew private label manufacturing, private labeling, and something completely custom. We are dedicated to giving you the very best of customized products, with an entire focus on core and fundamental characteristics which include dependability, customer service, and uniqueness, timeliness and customization.
January 17th, 2020 at 1:34 am
this is a good article .More than the article , I loved your enthusiasm for what you do. I am very impressed.Good luck . I will keep coming back .Thanks.
June 15th, 2020 at 1:43 am
Hi….
Lighting can make a big difference in the kitchen, whether it’s bright lighting for a long day of cooking or soft, dim mood lighting for a romantic night at home. For the best effect, install lighting on multiple levels, such as under-cabinet lights, pendants, and recessed lights in the ceiling. Additionally, a kitchen needs plenty of electrical outlets, particularly along the backsplash. Building codes include specific requirements for outlets and lighting in remodeled kitchens.
September 1st, 2020 at 7:14 am
https://hpprintercustomerservice.us/page/hp-printer-customer-service
https://sites.google.com/view/printer-drivers-for-hp/
https://aol-customer-support.us
September 2nd, 2020 at 5:27 pm
Google’s Nest Secure center, the Nest Guard, had a receiver, yet you wouldn’t have realized that from the specs or the organization itself.
September 10th, 2020 at 3:30 pm
That’s really nice article! I’ve seen so good writings only on Quzzister.com. There are a lot of templates of assignments on all subjects. Now this site is one of my favorites. Thank you!
September 16th, 2020 at 2:00 am
https://yardofdeals.com/
https://yardofdeals.com/collections/kurta-pajama
https://yardofdeals.com/products/men-pink-solid-kurta-with-pyjamas-by-treemoda-4
https://getmetoy.com/
October 17th, 2020 at 12:59 am
Very impressive blog post, I subscribed your blog for your future post. I also have some useful link to share here norton.com/setup