Avoid the crisis-lull-crisis of marketing
October 9th, 2018 by Bob Bly
Years ago, a freelance copywriter complained to me about the
crisis-lull-crisis nature of freelance as well as ad agency work.
Many other freelancer tell me the same thing.
When they have little or no work, almost no leads come their way,
and most those that do are of poor quality, and the good ones
never close.
On the flip side, when you get busy, the work keeps on coming,
and your schedule fills to nearly overflowing with great clients
and assignments paying top dollar.
Self-employed professionals in many fields also encounter the
crisis-lull-crisis cycle.
I have found 2 very effective ways to fight it.
The first is continual marketing, which means marketing your
services even when you’re busy — in fact especially when you are
busy.
That way you fill up your lead pipeline, so that if a bunch of
clients go silent or the leads don’t close, you have plenty of
other prospects in line eager to take their place.
The second strategy for keeping busy and profitable is to have a
second stream of income (or several), so when your main business
hits a temporarily slump, you have other revenue-generating work
to turn to.
For freelance copywriters, these second income streams can
include: writing magazine articles … writing books … consulting …
speaking and training … teaching … internet marketing … even
owning an unrelated business, like a restaurant or store.
That way, you remain busy and productive with no interruption in
income.
And just when you think your copywriting business is doomed, the
phone will start ringing off the hook with more clients wanting
to hire you than you can handle.
It’s true what they say: when it rains, it pours.
And despite your temporary drought, rest assured it will rain
again, and sooner rather than later.
It always does.
Why this is true, I have no idea.
But between multiple streams of income and having the cycle of
busy/slow/busy shift once again in your favor, you’ll be A-Okay.
This entry was posted on Tuesday, October 9th, 2018 at 10:06 am and is filed under General, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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