Bob Bly Direct Response Copywriter Official Banner

Everything That Rises Must Converge

June 14th, 2007 by Bob Bly

Blogs are the “in” thing today, with 8 million Americans adults saying they have started blogs

Newspapers, meanwhile, are in decline: only 23 percent of adults under 30 today read newspapers regularly.

To combat their sagging circulation, newspapers are now jumping on the blogging bandwagon.

According to an article in Circulation Management (6/07, p. 14), 75% of the nation’s 50 largest newspapers have a blog, with these blogs averaging 3 posts per week.

Is this a compelling case for convergence — all digital and offline media coming together in an integrated stream of news and information?

Or is it just a last desperate attempt by newspapers to stay relevant in the Internet age?


This entry was posted on Thursday, June 14th, 2007 at 1:41 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

28 responses about “Everything That Rises Must Converge”

  1. John Dumbrille said:

    Newspapers’ readership is in decline, but newspapers remain in many ways a superior display mechanism. So there is hope. The business model has to change. Locating blogs in electronic newspapers doesn’t solve their entire problem, because no-one wants to pay for electronic news content.

    I don’t see evidence of a single stream emerging though, as each media type has its strength, and so far none has died out. TV sits beside internet sits beside books sits beside nespapers and magazines. etcetera.

    Clay Shirky’s observation about why the Internet has changed things is still apt:

    “So forget about blogs and bloggers and blogging and focus on this — the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast.”

  2. Robert Rosenthal said:

    I think the answer lies within your last sentence, Bob. If their blogs are relevant, their case is compelling.

  3. Michael A. Stelzner said:


    According to this report, 120,000 new blogs are coming online daily:

    So I think newspapers are a little late to the party.

    They will just join the craziness and most likely be lost in the blogosphere.


  4. Bob Bly said:

    Mike: 150,000 new books published every year, and now 120,000 new blogs a day. Talk about information overload! Do you know how many white papers are published annually?

  5. Dianna Huff said:

    What I find interesting is how magazines and newspapers are now printing where their articles are cited in the blogosphere (I just saw a magazine do this — “Last month these blogs cited the following articles . . . “). I like how the WSJ posts content from blogs, too.

    The Boston Globe has a section called “Sidekick” and often posts content from people’s blogs. It’s very interesting and relevant. I don’t have time to go out and find all this info.

    If you listen to talk radio, you’ll note that people can email in their comments versus calling. I find that fascinating, too.

  6. Darren said:

    It took me a while to “get” the whole blog phenomenon. I originally thought it was a fad. So I’ve been humbled by its continued success. Over time, I’ve adapted and have learned to enjoy them. But here’s the thing: the blogs I read reflect my own personal interests. The blogs my neighbor reads reflect his own personal interests. Is that a good thing or not? When we become the managers of our own content, will we degrade into a purely vapid society where 3/4 of the population restricts its news to the latest comings and goings of Paris Hilton?

    On the other hand, I think we would all agree that corporate conglomerates shouldn’t completely dictate content either. And one could argue that the same thing happens right now with more traditional media. After all, we select the channels we watch and the magazines we purchase. But I think the sheer volume of blogs is what concerns me. Maybe I’m a fuddy duddy but I think there needs to be some centralization b/c I don’t trust our (society’s) collective ability to choose content responsibly (myself included).

  7. Everything That Rises Must Converge : My Netrepreneur said:

    […] Everything That Rises Must Converge Blogs are the “in” thing today, with 8 million Americans adults saying they have started blogs Newspapers, meanwhile, are in decline: only 23 percent of adults under 30 today read newspapers regularly. To combat their sagging circulation, newspapers are now jumping on the blogging bandwagon. According to an article in Circulation Management (6/07, p. 14), 75% of the […] […]

  8. Leslie McKerns said:

    I think the blogs are not information overload, rather they are from information “underload.” The young people turned away from newspapers because young people are mobile–meaning they are not home. They carry their devices them. Look at the lament over the decline of TV news as well — the days of being home at five or six o’clock to be tuned into the news simply do not exist anymore.

    Plus these content channels are seen as not fresh and relevant (to them). The newspaper content is printed and released the day after news happens – that alone turns off those hungry to stay on top of their world. And as for tv, the news is restricted to three topics 1. the weather. 2. traffic 3. the latest cute kitten or cub in the zoo, bear in a tree story. And, as for trust — how is it that every station has the exact cute kitten story on a loop? Is it any wonder that people have found a better way to stay in touch. With blogs you get fresh uncensored content.

  9. Evan said:

    Cool oblique Shriekback refrence cicra 1985.

    Blogs are here, because print media has failed the people, failed reality, and abetted a constitutional nightmare in progress.

  10. DuffBulpraf said:

    The old order. You can see

  11. outsilscini said:

    Aber beide beide gleich Kampagnen, sowie und auch in mit Washington, scheinen immer noch zu Sie mit was helfen Ihnen Gerede über eine Branche, dass this je oft der guten Dinge perfekt wie die und daher schlechte Dinge über den Kapitalismus. longchamp outlet
    ¡Ayour Job als Präsident ist eigentlich und Gemeinwohl, ¡A Biden sagte über mit Keene, NH ¡¡¥ ãThat doesn t bedeuten, dass die in der Regel Private-Equity-Jungs sind Hände sind nach unten bösen Jungs, sie ¡¥ re wirklich . Aber dass die Experten behaupten, nicht mehr sehr qualifiziert Sie zu Zeit für Sein die besondere Klempner .? ¡A longchamps
    Romney ¡¥ s Arbeitszeit hier könnte andere Richtung zwischen seiner politischen Persönlichkeit: So gut wie alle Definiert eine besondere um definiert durch durch Prozess der nach seinem Reichtum, seiner liberalen Heimatstaat von angehängten zu wahrscheinlich seine Religion der Mormonen.

  12. Hold em said:

    Hiya, I’m really glad I’ve found this info. Today bloggers publish only about gossips and net and this is actually annoying. A good website with exciting content, this is what I need. Thanks for keeping this website, I’ll be visiting it. Do you do newsletters? Cant find it.

  13. ??????? ???????? said:

    Thank you for any other excellent post. Where else could anybody get that kind of info in such an ideal approach of writing? I’ve a presentation next week, and I am at the look for such info.

  14. hattiemercy04 said:

    Fiesta Guest Feedback Survey tends to get honest feedback, reviews, and suggestions from its recent customers and implements it to improve its services.

  15. Klais Last said:

    There are many such currents, in fact, now, but all must understand that if you need psychological help, you need to think about turning to professionals without problems. If a therapist does not help you understand yourself, no empty philosophy can help you. To that end, it is worth mentioning . I’ve done it myself and I’m very happy. In this difficult case, I hope I can help you. Achievement!

  16. Ross Taylor said:

    Nice opinion about Newspaper new age generation less aware or showing interest in reading newspaper absolutely right things has to be changed.
    We have shift from manual accounting to digital accounting in this manner Quickbooks gives you freedom to manage your accounts on your hands by pay subscription package also gives you authorized diagnostic tool to diagnose issue as well as error like

  17. Corwin said:

    We all immediately recognize the flat snoot, wrinkled face, and large expressive eyes of the loveable Pug. The Pug breed’s roots can be tracked back to Imperial China in 70ugs have been the favored breed or both royals and celebrities—from Napoleon and Queen Victoria to Andy Warhol and Rob Zombie.

  18. shabd yadav said:


  19. Loading Services Punta Gorda FL said:

    Please share more like that.

  20. robert said:

  21. lol said:

    It is a very useful post. It has clearly mentioned about backlinking. So commenting can be a fruitful way to do so. Keep it up and thanks to the writer. all computer complaint information

  22. alyssa lauren said:

    Accidentally i have come across this website and am a little bit confused about the get diamond online details shared here. This article is titled as everything that rises must converge. I am looking here for more details on that and keep sharing more updates here.

  23. reese Josie said:

    What do you actually mean by this post? I have gone through it and little bit confused about joint pain icd 10 the details described here. It is discussed here all digital and offline media come together in an integrated stream of news and information. I am looking here to more updates on that and keep sharing more details over here.

  24. Emma Harriet said:

    Es una publicación excepcionalmente valiosa. Obviamente se ha hecho referencia a backlinking. Así que comentar puede ser un acompañantes Moron método productivo para hacer como tal. Sigan así y gracias al autor.

  25. Trendy Jacket said:

    Very nice Article Keep it up for your good Work Thanks for sharing information The content was really very interesting. I am really thankful to you for providing this unique information You have a good point here! Trendy Jacket.

  26. Highway Fashions said:

    Buy the best collection of Formal Dresses for Women in Pakistan. Highwayfashion offers its customers the latest formal dresses online in Pakistan at reasonable prices. So, grab your favorite formal dress today and enjoy it.

  27. Borjan said:

    Get the best loafer shoes in Pakistan from Borjan. We provide you with a variety of loafer shoes in Pakistan for the most affordable prices. So, make sure to get Borjan’s amazing collection of loafer shoes for men online.

  28. lizeenanh said:

    I was wordle impressed by the clarity of your writing and the way you presented your ideas.

Leave a Reply