Bob Bly Direct Response Copywriter Official Banner

iPad? Who needs it?

March 27th, 2012 by Bob Bly

There’s a bunch of popular gadgets that everybody’s making a fuss about which I don’t own and do not believe I ever will: a Kindle, Nook, iPad, iPod, iPhone, Bluetooth, any other Smart Phone, apps of any kind.

Why not? Just don’t see the need for them, and don’t want to own more stuff. They take time to learn, and every electronic gizmo eventually is going to have problems, another headache I don’t need.

I DO own a GPS because I have no sense of direction. And I own a laptop because I travel and give talks requiring PowerPoint.

My colleagues and friends are trying to convince me that I need an iPad. They demonstrate all it can do. None of it I need. Seems like a toy to me.

They also want me to get a Kindle. I’d rather hold and read a physical book. I have no need to carry my whole library with me when I travel.

My kids love their iPods. Again, I don’t need to carry 900 songs with me.

Do you own these things? Why?


This entry was posted on Tuesday, March 27th, 2012 at 10:17 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

66 responses about “iPad? Who needs it?”

  1. Don Marti said:

    I agree. I’m nerdy enough that I’m willing to have a keyboard in the living room. If I were more fashionable or metrosexual or whatever, I’d get a tablet.

  2. Beth S said:

    I’m with you, Bob! I own a desktop computer — that’s it! I don’t even own a cell phone. And yet somehow, I manage to get by just fine!

  3. Aaron Poehler said:

    Just because you aren’t able to see advantages to owning a high-tech device doesn’t mean they don’t exist. Can you really not picture a situation where it might be advantageous to have access to more books than you could comfortably carry in paper form? Or research and resolve a factual point on the go? Or ditch the heavy, bulky laptop and run the PowerPoint presentation from your phone? Or have access to all your notes everywhere you go? Or, or, or…

    This really comes off as the kvetching of the long of tooth, disconnected with the technology of the times and too stubborn to adapt: “Color in my television, not for me! Don’t see the need for it, we never needed color for radio!”

    While mindlessly adopting the latest and greatest for the sake of novelty is equally lame, being a neo-luddite is nothing to be proud of.

  4. Joe Orozco said:

    There are many benefits to owning a smart phone. The advantages of owning something like an iPad and an iPhone are a bit much for me, but I think it’s more the concept of a mobile platform than the specific device. Too often, we assume we would never want the conveniences of emerging technology. Yet, that’s like asking a person who’s been blind from birth if she misses color. You can’t appreciate the conveniences of mobile technology because you’ve never known what it’s like to own it. Give even the iPod a try. I think you might be surprised at how well it can actually enhance your business if you look past the entertainment value the advertisement emphasizes.

  5. Bob Bly said:

    Beth S.: I resisted owning a cell phone for years. But it does come in handy if you have to call AAA because your car broke down on the road.

  6. Scott said:

    Cavemen would say much the same about most of your possessions; being behind the curve is not a reason for pride, hey?

  7. Bob Bly said:

    Scott: There is an error in your analogy. Cavemen would be incapable of understanding my possessions. I perfectly understand what an iPad is and what it does, having been shown them by friends repeatedly. My cost/benefit analysis shows me that it is not something I want to acquire. I have no shame in being an analytical thinker.

  8. Brian Croner said:

    On a recommendation from my Art Director/Producer, we purchased an I-Pad to use for a very important presentation to a major client. We put some high resolution mock ups of television spots as well as other visuals for the presentation and it worked just great! It was fast, easy to use, easy to load and really enhanced our presentation. I used it for a while outside of presentations, but really didn’t enjoy it. It will never replace a laptop or office/home PC… I do too much writing and it doesn’t fit the bill. My wife loves both her Kindles… She has a regular one and a Kindle Fire. I don’t like them, because I like to hold a book… and real books don’t crash.

  9. chris bolle said:

    A world with no bookcases?

    If we all put our books an iPads, then how will future generations possibly show their superiority to people visiting their homes? No Bookcases full of eclectic snobbery? What are to do? Show people our iPads and go ‘See? I DO read, y’know’

    And then what? “Coffee Table Apps”?

  10. David said:

    I love my smartphone, especially when I’m away from the office. All my contacts and appointments are handy. The Open Table app makes it easy to find a decent restaurant in a new town. The built-in GPS saves me from carrying a separate device.

    Also, I can connect the phone to the stereo in my car; allowing me to listen to the 2nd movement of Beethoven’s 7th symphony instead of the usual noise available on the radio.

  11. Bob Bly said:

    David: For road warriors like you, the technology makes sense. But I am always at my desk writing and virtually never even leave the house!

  12. Keith Bly said:

    We are definitely not related.

  13. Jamila said:

    Hey Bob, I’m with you as well. I’m young (early 30’s), but I’m so not into all these tech gizmos like my friends. I sometimes feel like a dinosaur around them. For instance, I keep spiral notebooks and notepads full of my ideas and important reminders (as a backup to what’s stored on my laptop in case there’s no electricity). I recently started using a Rolodex (in case cell phone is lost, damaged, or stolen). My library is full of books that I love to highlight (NO need for a Kindle or Nook). And I prefer to listen to my limited collection of CD’s or the radio (don’t wanna be OVERLOADED with 100+ songs). We’re already constantly bombarded by media and other stuff…I feel more at peace living with LESS distractions! Also, what if there’s an energy shut down, no electricity, batteries run dead, etc.? Sometimes ‘ol school entertainment and devices (walkie talkies, board games, etc.) are more fun AND reliable!

  14. Stacey said:

    I appreciate the convenience that modern technology offers. I have a Kindle and a Blackberry. However, Amen about the energy shut down, etc., Jamila! My law firm’s trial prep went on hold once when the Internet was temporarily inaccessible, because our legal interns (net generation babies) had no idea how to conduct legal research with the up-to-date law books that were readily available.

    Bob, I hear you. If you understand its value and still feel you don’t need it, to heck with it; don’t waste your money.

  15. David said:

    Yes, I own an IPad. Still does not replace laptop or office computer. It is a great tool for a 1-1 or 1-2 presentation. Boots up now and very clean looking. It’s an electronic version of the old flip book. High quality photos and prints are expensive to create, so it is a way to create and tweak presentations. It can also be plugged into projector for large group.

    It does not replace your office computer. Keep fighting the dominant paradigm Bob.

  16. Walter Reade said:

    Our family has 3 desktops, 2 laptops, 1 netbook, 2 smart phones, and 2 kindles. Yet, as much as I’ve wanted to like an iPad, every time I pick on up I end up asking myself, “What’s the point?”

    It doesn’t add any meaningful functionality to what I already own. It is not comfortable to hold. Any type of content creation on an iPad takes at least twice as long.

    It doesn’t help that my daughter’s entire 6th grade class will be getting iPads next year as part of their learning program. Seems quite an expense for a gadget that has not been shown to actually help students learn.

  17. Susanna Hutcheson said:

    Bob, I used to feel exactly as you do. I honestly thought the iPad was an expensive toy. I’m not sure what caused me to eventually buy one. But, I did. The iPad 2. Now it’s my constant companion. I use it for just about everything. I use it to time my radio commercials, edit copy, work on my website, track the health of my pets, and mine. I used it while I was in the basement during a tornado last weekend — tweeting messages to people around town. I use it for all my finances. I could go on and on. And, yes, I own an ipod. I have a ton of audio books on it, some of my commercials and lots of other stuff. Not to mention many apps. Couldn’t get along without these gadgets.

  18. nikhil said:

    i prefer reading info books on the ipad, it saves paper & trees, plus its all available instantly, earlier i resisted it but now with getting rid of about a 1000 print books i smile 🙂

  19. home entertain said:

    home entertain…

    […]iPad? Who needs it? – blog – direct marketing blog[…]…

  20. hiphop said:


    […]iPad? Who needs it? – blog – direct marketing blog[…]…

  21. Friede said:

    I leave a response when I like reading an article on a website or if I have a little something of worth to contribute to a topic. And on this post I was truly moved enough to leave a remark 😉 I have gotten one or two queries for you if it’s allright?. Could it be simply me or do some of these comments come across as coming from brain dead folks? 😛 And, if you are posting on additional sites, I would like to keep up with anything fresh you have to post. Could you list every one of your community pages like your Facebook page, twitter feed, or linkedin profile? Thanks!

  22. Bat Tech Laptop Repairs said:

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A great read. I will certainly be back.

  23. Us sale market said:

    Woah this site is fantastic i like reading through the articles you write. Keep up the truly amazing art! You comprehend, many persons are seeking circular with this info, you may aid all of them drastically.

  24. bluetooth for car reviews said:

    Hey there, i have faith that i actually discovered an individual visited the blog page so i acquired the following to go back the actual really want? . Now i am trying to to uncover troubles to boost my website! I suppose their sufficiently good to work with a few of your current principles!

  25. Thu Dishon said:

    I considered necessary to send you this little fragment of note as a result as to impart merit again for those exceptional tips you’ve featured at this time. It was surprisingly open-handed with you to bestow openly what precisely a number of people may possibly maybe have marketed for an electronic book to evade bring in approximately profit used for themselves, purposely allowing for the fact that you might have tried it in the event you preferred. These techniques too acted as a fantastic mode to recognize that further nation online have the same dream merely as my personal be in possession of to comprehend a good deal added in repute to this problem. I be aware of at hand are some additional pleasant instances up border for people who recite carefully your blog.

  26. David Mishra said:

    No doubt iPad comes so handy let you do so much like for example by using TutuApp mobile app store in iPad you can install paid apps and games for free of cost.

  27. gta apk said:

    Coming to GTA San Andreas, this is the latest version of GTA Vice City. This action, adventures game is a famous launch from series of gangster games, released by Rock Star games. gta san andreas apk

  28. latest apk said:

    Mango Apk is a free reading apk for manga (Japanese comics) for Android and BlackBerry Aptoide apk
    Mobdro apk
    Bhim apk
    Bhim app

  29. tweakbox said:

    I leave a response when I like reading an article on a website or if I have a little something of worth to contribute to a topic.

  30. tweakbox said:

    awesome post..

  31. Tweak Box said:

    Right now, jailbreaks are somewhat lacking and with no hope of one for the foreseeable future, we have been hunting out alternatives. You might be wondering how there could possibly be an alternative to Cydia but we have found a good one. It’s called tweakbox apk download  and, although it isn’t quite as comprehensive as Cydia, it is one of the best alternatives to date.

  32. Alex Paul said:

    I am a person who thinks that Apple products are overhyped and overpriced gadgets. We can get same features on other smartphones which are half the price or even at a quarter price. And it has got everything they provide in an iPhone.
    network printer troubleshooting

  33. sumit kumar said:

    Nice Post

  34. my smart trick said:

    good and nice post

  35. Aaditya said:

    Nice post, I love your effort. You can check this site if you are a student as it shows 15 Helpful Apps For Students To score Good Marks

  36. Abhishe Kumar said:

    It was a very nice post about the gadget, I really love iPad and related to the blog, the way of writing was quite good, I can say that it was a very informative post for me. Thanks Trakingpro ais 140 gps

  37. Niloy Sarkar said:

    I am a person who thinks that Apple products are overhyped and overpriced gadgets. We can get same features on other smartphones which are half the price or even at a quarter price. And it has got everything they provide in an iPhone.

    How to Turn On Off Find My iPhone

  38. Niloy Sarkar said:

    Find My iPhone (or Find My iPad) is an iOS feature that enables users to detect lost or lost Apple devices. When you sign in to or look for my iPhone app, you can play a sound on your missing device on a map and detect it when it’s off. This includes a Lost Mode to lock, track, or remotely delete all your personal information.

    How to Turn On Off Find My iPhone

  39. iPhone 11 Launch date is Conform and Apple said:

    Thanks For the information Sir Thanks a lot The invites by Apple Doesn’t really give anything away, however, the iPhone 11 Colors and The Apple iPhone 11 Logo might just e a hint we can expect the and exited the New iPhone comes in the Market. the Apple Regular Colours in the Black, Silver and the Gold But the iPhone 11 and The iPhone 11Max Read More

  40. Mahiyuddin said:

    Very good

  41. Mahiyuddin said:

    HomeGTA 5Download GTA 5 for Android in 150 mb
    Download GTA 5 for Android in 150 mb
    gaming expertSeptember 12, 2019
    GTA 5 the most trend game ever in gaming history but you might not have ever played this game in android phone but now you can download this game and play also.

    Here are the steps by which you can download:-

    ?Download the file allotted here.

    ?Then download Z archiever link is here only.

    ?Now open Z archiever and click on “extract here”.

    ?It will ask for pass word there you put DeathtillGame .

    ?Wait till it gets extracted.

    ?Now download another app called ppsspp.

    ? Now open ppsspp and open the folder where you have extracted.

    ? Now an icon of GTA 5 will appear.

    ?Click there to play.

  42. yuvaraj said:

    Thank you for posting an informative blog. Your posts are more interesting and informative.
    Visit our site to get HP Printer Support and Fix All Printer Problems.

  43. rohani centre said:

    Doing a love marriage is not totally forbidden in Islam provided the two people in love keep their love in the boundaries of legitimacy. Being in love can be the best feeling in one’s life

    Noori ilm for love

  44. thegeniustips said:

    thanks for sharing this information have shared this link with others to keep posting such information.if you have to face this error then click here for getting rid out of it YouTube error 400.

  45. vidmate apk said:

    Late better than never
    I mean, after publishing a long time I read your article , I like it for its information, thanks to a again
    if anybody needs malware-free video downloader, Probably
    vidamte apk is the best, you may try it

  46. hawayein said:

    thanks for sharing with us
    Hawayein Lyrics

  47. Satyaveer said:

    Thanks for sharing such a piece of valuable information. I also wrote an article about best earphone for music lovers.
    Again Thanks a Lot

  48. Power banks Point said:

    Thanks for sharing useful information. It helps me a lot.

  49. Ibad said:

    Your information helps me a lot. But for more information Visit Here

  50. getmoviebox said:

    thanks for your information it help me a lot and if you want to download movievbox for ipad and ios the click here Moviebox For Ios & Ipad

  51. phones under 250 said:

    Here is the great website and looking so good about the pone and table.

  52. Williams Smith said:

    Bob to be honest I agree with you very much and I also only own a GPS device especially Garmin GPS Device, it is the best that I’ve ever used. You can also give a try to it and for updates
    is the best website.

  53. Roman said:

    get the best apps for android and Ipad

  54. priya said:

    Best stylish fancy text generator for instagram and Ipad

  55. rahul said:

    Best Quotes for life

  56. Woomn 44 said:

    Download K7 Ultimate Security for Windows PC – In this article, you can see how you can download and install the K7 Ultimate Security for Windows PC, Laptop, and desktop for free.

  57. Maria Cooper said:


  58. Greens said:

    Garmin is an American multinational technology company founded in 1989 by Gary Burrell and Min Kao.The company specializes in GPS technology for automotive, aviation, marine, outdoor, and sport activities. Due to their development in wearable technology, they have also been competing with activity tracker and smartwatch consumer developers such as Fitbit and Apple..Their website is garmin

  59. David said:

    Garmin offers a variety of items for a wide range of competitors including GPS sport watches, smartwatches, and wellness trackers.Running, strolling, cycling, swimming, skiing, marathons – regardless of how you move, you can record your dynamic way of life on Garmin.garmin express the most adaptable work area application, is a one-stop center to deal with all your Garmin gadgets from your computer. garmin express, the most flexible work area application, is a one-stop center to deal with all your Garmin gadgets from your PC. This one-time arrangement is basic and snappy from . Use it for item enrollment, gadget refreshes, pre-stacked guide refreshes, matching up wellness information with Garmin Connect with viable items and a whole lot more.

  60. Aylaa said:

    Refreshing Maps and Software with Garmin Express Map refreshes give the most recent accessible planning information to guarantee your gadget keeps on computing precise and
    productive courses to your objections. You can likewise visit garmin nuvi 1450 update or
    garmin nuvi 1490 updateand get the means to refresh your Garmin nuvi map from
    Garmin express login

  61. Vyna said:

    Download garmin map updates free download 2021 utilizing the Garmin Express App. Update your GPS gadgets
    with the most recent adaptation of guides. Additionally, you can to Install and
    Manage Garmin Updates For all Garmin Devices With Easy Instruction. is an organization that
    makes media players, which basically transform standard TVs into savvy TVs. These advanced streaming boxes and sticks utilize a web association with watch shows and films
    from online administrations — like Netflix, Disney Plus, Hulu, Amazon Prime Video, and that’s just the beginning — on your standard showcase.

  62. fehayin2 said:

    Former Professional boxing superstar Floyd Mayweather Jr will take Social media icon YouTuber Logan Paul in a special exhibition match on Saturday, 20th February 2021. Paul Mayweather fight h2h

  63. said:

    Want to get a new smartphone and you’re tight on a budget. Click here to check the list of best and cheap cell phones under $250

  64. tannie watson said: is a neighborhood website page or web address to open the genie arrangement and Netgear Extender Setup settings. It is a sort of login page to get to the WiFi Extender gadget. If not, you can physically enter or basically mywifiext into the location bar of your favored internet browser. aside from this there is a site that allows you to set up your Netgear extender naturally with no problem i.e mywifiext local. The best thing about this site is that the code of this site is pre-designed in the Netgear extender’s firmware. Accordingly, when you associate with the organization of your Netgear extender, you can open Mywifiext.local with no admittance to the web.

  65. David said:

    mywifiextis the website by which netgear extender can be configured.
    In some cases one should get error while accessing to setup page because it is not regular internet website,
    but is a local web address by which we can make settings of NETGEAR EXTENDER SETUP .
    But to open this page, it is required that your wifi extender should have to be physically
    or wirelessly connected to Ethernet. If it will not be connected to Ethernet, this may also cause to
    not opening of local web page i.e
    If you still face any problem then you have to contact our technical support.

  66. mie said: is the defaulty login address provided by NETGEAR to make the extender setup process easier for users.

Leave a Reply