Bob Bly Direct Response Copywriter Official Banner

Pepsi Quits Super Bowl

December 20th, 2009 by Bob Bly

After 23 consecutive years of advertising during the Super Bowl, Pepsi has finally said: “Enough!”

The cost of running a TV commercial during the Super Bowl last year was $3 million for a 30-second spot.

Can you imagine watching your commercial run knowing that each second just cost you another $100,000?

According to an article in the Record (12/18/09), Pepsi plans to shift the ad dollars to a new marketing effort that’s mostly online.

Can you imagine what you could accomplish with a $3 million marketing budget for your Internet business … or even a $100,000 budget?

I predict we’re going to continue to see a shift of ad dollars away from TV and into Internet.

As for Pepsi, I think they made the right move — don’t you agree?


This entry was posted on Sunday, December 20th, 2009 at 1:46 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

76 responses about “Pepsi Quits Super Bowl”

  1. Twitter Trackbacks for Pepsi Quits Super Bowel - blog - direct marketing blog [] on said:

    […] Pepsi Quits Super Bowel – blog – direct marketing blog – view page – cached After 23 consecutive years of advertising during the Super Bowl, Pepsi has finally said: “Enough!” […]

  2. Bamboo Forest - PunIntended said:

    I don’t know whether or not they made the right move. It’s amazing, though, that a brand so established in society still needs to hustle and advertise.

    It’s not surprising, but it is amazing.

    Ad dollars migrating to the net sounds very positive for online entrepreneurs like myself. Should be good for those who do business online and unfavorable for TV.

  3. Pepsi Quits Super Bowel - blog - direct marketing blog Direct Me said:

    […] post: Pepsi Quits Super Bowel – blog – direct marketing blog By admin | category: direct general | tags: baiting-the-first, entry, filed-under, […]

  4. Pepsi Quits Super Bowel - blog - direct marketing blog Budget by about said:

    […] more from the original source:  Pepsi Quits Super Bowel – blog – direct marketing blog By admin | category: marketing budget | tags: annual-center, find-business, fos, […]

  5. Jeroen Hoekman said:

    Of course Pepsi still needs to advertise, otherwise it will loose market share pretty fast. The move to Internet is not only wise, but inevitable. With TV ads becoming more and more expensive and less and less people watching it, especially the commercials, companies do need to follow where their customers go. It must be fun though having that amount of money for your promotion.

  6. Chris Greaves said:

    Well, SOME of us are intrigued by the fact that the typo appears in the url, so you use a semi-automated method of generating the blog, but did you really mean “bowel”?
    Is it safe to drink the water?

  7. Coach Donnelly said:

    @ Chris: I believe Super “Bowel” was intentional to point out how the cost of advertising on the Super Bowl may be equal to flushing your money down the toilet.

    Regarding Pepsi’s move, I think it’s very wise and also a trend that many are likely to follow. That is, shifting ad money to the Internet.

    It’s SO much more cost-effective these days. A perfect example: I can’t believe how much local car dealers still spend to run their ads on TV when they could get so much more bang for their buck by targeting demographics and geographics online.

    Coach Donnelly

  8. Bob Bly said:

    Coach: I’d like to go with your pun, but unfortunately, Chris is right: it’s a typo. Though it fits.

  9. Best Soccer Games Soccer Videos » Blog Archive » David Beckham - Funny Pepsi Commercial said:

    […] Pepsi Quits Super Bowl – blog – direct marketing blog […]

  10. William Reynolds said:

    I’ve always been a little stumped by the all-out efforts of these mega-brands to pay through the nose for 30 seconds of Super Bowl glory. Unless you absolutely need a huge, single burst of exposure, I don’t really see what it does for you. Brand-wise…well, at this point we know who Pepsi is, and either we’re drinking it or we’re not. It’s true that Super Bowl commercials attract tons of viewers because of their reputation for cleverness, but in a lot of those cases, the commercial is so busy being cute that the product itself goes unnoticed.

    I guess it’s a confirmation of one’s robust financial health to be there with the big boys at halftime. But these days, smart business is all about running leaner and meaner, and Super Bowl advertising seems to me to be neither.

  11. Jeff Ogden said:

    I think Pepsi did the right thing. Spending millions on a 30 second ad is a waste of money in a world dominated by Twitter, FaceBook, Linkedin, etc. I think Pepsi finally woke up that the era of the grand slam home run is over.

    Jeff Ogden, the Fearless Competitor and President
    Find New Customers

  12. i.a. said:

    I already know what the headline for my next lead gen campaign will be…

    … thanks bly.

    P.S.: I think all the big boys should keep doing what they’re doing. Spend millions of dollars to entertain us with super bowl commercials, I love those commercials!

  13. How To Build Your List Your & Profits with Bob Bly Part 2 | Copywriting Jobs said:

    […] Pepsi Quits Super Bowl – blog – direct marketing blog […]

  14. Melle said:

    Yes! I do think that is a good idea.

  15. How To Build Your List Your & Profits with Bob Bly Part 1 | Copywriting Jobs said:

    […] Pepsi Quits Super Bowl – blog – direct marketing blog […]

  16. Mark said:

    I think that’s a good move for Pepsi. In this way, they can allocate the excess funds to support the other divisions.

  17. Technology Copywriter said:

    Here in Japan, I regularly see tech companies with global brands run commercials for “ecommerce infra” and other blandness at peak times.

    Imagine… you’re virtually comatose from 15 mins viewing a talent / comedy show where the main idea is to ‘sing’ popular songs out of tune… and then appears a 30 second mash from deep in the digital intestines of a data center.

    The voice-over is proclaiming the value of server security something or other. Mercifully, we are moved swiftly on to some summertime beach volleyball ad where drinking beer ‘x’ is the new cool.

    How in the name of marketing can anyone spend dollars / Yen on that, and expect a return?

    Perhaps it’s all subliminal and beer + comedy + high-end servers has execs signing off on purchase orders after 10 exposure to such productions? 😉

  18. Lisa Saline said:

    I believe that Pepsi is making necessary adjustments to stay with the trends. Creative marketing on line can certainly capture the attention of more people. Not everyone watches the Super Bowl on TV anymore. My teens will be watching it on their laptops sitting in front of the TV…go figure. So…advertising on the net would be lucrative for Pepsi in that respect. Heck, how about a text message to be sent during the commercial breaks. Something subliminal like “Go to the fridge and get me a Pepsi dude”….my kid wouldn’t flinch and then do it.

  19. ear plugs said:

    ear plugs…

    […]Pepsi Quits Super Bowl – blog – direct marketing blog[…]…

  20. Aufsperrdienst Lustenau said:

    Aufsperrdienst Lustenau…

    […]Pepsi Quits Super Bowl – blog – direct marketing blog[…]…

  21. DONA said:

    I have been looking around the web for a while and finally have come across a free webcam website. There is also the vip options. is really the bomb, check it out.

  22. Aleshia Bab said:

    Truly beneficial thank you, There’s no doubt that your readers would in all probability want far more items along these lines carry on the excellent function.

  23. tiffany sale said:

    As soon as you trust on any online shopping store, start looking for the Christian Louboutin sale on pumps tiffany sale

  24. Kathey Rajala said:

    What i don’t understood is in fact how you might be no longer really much a lot more well-appreciated than you may be correct now. That you are quite intelligent. You realize thus considerably in terms of this matter, produced me in my view consider it from so numerous numerous angles. Its like ladies and men aren’t involved until it truly is one thing to do with Woman gaga! Your personal stuffs outstanding. Always take care of it up!

  25. Backup and Restore Software Review said:

    Greetings! I know this really is kinda off subject but I’d figured I’d ask. Would you be keen on trading links or perhaps guest authoring a blog post or vice-versa? My web page addresses a great deal in the similar subjects as yours and I think we could considerably advantage from each other. In case you are interested feel totally free to send me an e-mail. I look forward to hearing from you! Superb blog from the way!

  26. przejd? na stron? said:

    It is hard to search out educated men and women on this topic, but you sound like you understand what you’re talking about! Thanks

  27. unique prom dresses said:

    If you desire to look gorgeous and even captivating during the coming promenade nighttime

  28. increase youtube views said:

    The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  29. said:

    I love what you guys are up too. Such clever work and reporting! Keep up the amazing works guys I’ve you guys to blogroll.

  30. custom pins said:

    The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  31. Lily said:

    Very interesting post. I think your site really needs a re-design though! lol

  32. men Tshirt said:

    well, there are actually so quite a few tourist attractions that you come across on asia and europe. i’d really love to travel a lot*

  33. nuvagenic said:

    This web-site is actually a walk-through it seriously could be the information you wanted concerning this and didn’t know who to ask. Glimpse here, and you’ll certainly discover it.

  34. Rumah Minimalis said:

    It is the best time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or advice. Perhaps you can write next articles referring to this article. I desire to read even more things about it!

  35. electronic cigarettes on airlines said:

    Hi I am researching about e-cig and i just want to know what e-cigs are best to buy today. I bought an ego-T last year but i accidentally broke it. It was washed in the laundry two months after I purchased it. And now i’m back to smoking cigarette and I really want to quit before it gets worse. Please advise me what e-cigs to buy. I’m 22 and from the Philippines. Thanks for this very informative article.

  36. Commercial gas engineers said:

    You actually should take part inside a contest for starters in the finest blogs over the internet. I’m going to advocate this page!

  37. datingsite said:

    Fine web page! I definitely relished the pretty examining. I hope to find out from much far more out of your web site. There’s no doubt that that you’ve excellent info into also as eye sight. Now i’m exceedingly encouraged on this content.

  38. Adidas Big Tongue said:

    leather jackets can genuinely make you appear excellent, they also make you feel warm and comfy,,

  39. desain rumah said:

    Yes! Finally someone writes about gambar rumah minimalis.

  40. Kendall Ferringer said:

    Wow, fantastic weblog layout! How lengthy have you ever been running a weblog for? you make running a weblog glance simple. The total appear of your internet internet site is magnificent, well the content material material!

  41. Archeage gold said:

    Normally I don’t read article on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice article.

  42. Swoyer said:

    The definitive source: Click here.

  43. Lidia Schooley said:

    Hi there to every , because I am genuinely keen of reading this webpage’s post to be updated regularly. It consists of fastidious data.

  44. Zachery Femi said:

    I stumbled upon this via Bing. This web page appears great.

  45. customized fat loss said:

    Yes! Finally someone writes about globes.

  46. Brian Brownsword said:

    the local seo agency can use social media to optimize your twitter account,if you have the local tweet feature your listings automatically appear within your area

  47. Hermila Wide said:

    Quick comment to let ya know I related with your published content, let me know if you are interested in any story submissions via my site’s contact form.

  48. Black Hat SEO Upload Service said:

    Hey do you guys need a awesome Cracked SEO Tool Upload Service? Check out my website and upload files up to 500mb and send them for up to 1 month!

  49. ????????? ?? ?????? ?????? said:

    I had been advisable this site by my own nephew. I will be not a number of when it publish is usually authored by your ex since who else know these kinds of in depth approximately my personal dilemma. That you are fantastic! Thanks!

  50. famous69 said:

    Recorded chaturbate & MFC webcam shows free.

  51. Raymond Lesley said:

    Bla bla bla bla bla

  52. One Dasty said:

    Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families

  53. abdelrahman abdelfattah said:


  54. Ndure Shoes said:

    Ndure offers their customers the highest quality hoods and pullover hoodies for boys. Get the best available boys Hoodies and girls hoodies in Pakistan. All types of denim jackets for boys so they can stay in comfort without compromising on style. So, come to Ndure for amazing pullover hoodies for boys.

  55. Ndure Shoes said:

    Shop best quality Women chappals from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Chappals are made from best quality materials, with soft shoe sole. Style a chic look in best quality women flats online in Pakistan At Ndure, we have fashion for every one of You.
    Shop best quality women casual shoes online in Pakistan from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Casual Shoes and Sneakers for women are made from best quality materials, with soft sole. Style a chic look in Ndure Shoes At Ndure, we have fashion for every one of You.

  56. Lyrics Talk said:

    Find out the latest song lyrics in English and Hindi on my website LyricsTalk. Also, check out the new songs added: Aankhon Se Batana Lyrics in English – Dikshant and ????? ?? ????? ??????? ????? ??? | Aankhon Se Batana Lyrics in Hindi- ????????

  57. Tommie Matthews said:

    Training early to great write for us + Auto amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched.

  58. ee said:

    Zaman sudah berkembang, namun jualan jajanan atau makanan ringan kekinian pasar tradisional ternyata masih banyak diserbu dan diminati. Bahkan masih sering sekali kita temukan snack box yang berisikan jajanan pasar. Hal ini masih sangat bisa dimanfaatkan untuk mengembangkan bisnis jualan makanan ringan kuliner satu ini. baca selanjutnya .

  59. Alexpeter said:

    Our career coaches have decades of experience and have taken thousands of interviews across different industries – so you’ll be in AMAZINGGG hands for your Interview Tips

  60. HazelJames said:

    Website development Ireland and Dublin offer a complete digital solution for taking your business online. Our Award Winning Agency not only devises strategies for your brand, but we own it like our own.

  61. e said:

    Some simple changes to your hair care regimen can make a big difference for the health of your scalp. Sometimes, it’s as easy as being more gentle while shampooing or only straightening your waves on occasion. If none of the following options help, see a dermatologist for advice. Maintain The Health Of Hair And Scalp . It’s natural to think that in order to avoid oily hair, you should wash your tresses more often. However, this may backfire. Shampooing your hair too frequently strips away the natural oils. In turn, your scalp may produce more oils in order to keep it hydrated, resulting in oily-looking hair, Umar says.

  62. carls12 said:

    Business Analyst produces reports that will be presented to Microsoft end-customers, sellers and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to Customer.

  63. Emma Harriet said:

    Sin duda, debe participar en una competencia para principiantes dentro de los mejores blogs en Internet. ¡Voy a proponer esta acompañantes San Miguel página!

  64. ash12 said:

    Comfortable Residence option by FlightsnTravel is one the best accomodation place

  65. Mike Rooney said:

    This is such awesome content i got to read after lot of time. Its so interesting as well as informative. I am sure everyone who read it got a lot to learn from it.
    Edgerunner Jacket

  66. Highway Fashions said:

    Check out the latest Jazmin collection in Pakistan online at Highwayfashions. Explore the wide range of branded dresses online at Highwayfashions. Get your favorite dresses online in all over Pakistan at low prices.

  67. Royal Leafs said:

    If you are looking for the best Hamilton pot stores, then you are at the right place. Royalleafs is a premier pot store in Hamilton. You can find online plenty of Cannabis products such as Cannabis pre-rolls, raw and milled flowers, drinks, and accessories such as bongs and vapes of the highest quality at Royalleafs.

  68. BabyBoxShop said:

    Welcome the new baby boy with a personalised touch. Our range of personalised baby boy giftsincludes an array of charming items that can be customised with his name or initials. From cuddly blankets to playful onesies, these gifts are sure to make a lasting impression on the new parents and their bundle of joy.

  69. CAvpshost said:

    CaVPS Host stands out for offering affordable Windows VPS Hosting Cheap solutions without compromising on quality. Our services are tailored to meet your budgetary constraints while ensuring high-performance hosting for your applications and data. Experience cost-effective yet powerful Windows VPS hosting with CaVPS Host.

  70. We Buy Dead Stocks.. said:

    Unlock the potential in dead stocks with We Buy Dead Stocks, your trusted partner for buying stocks in Dubai. We make the process straightforward and profitable, ensuring you get the most from your surplus materials. Discover how we have become the go-to choice for sellers in Dubai.

  71. BSNS Consulting said:

    Trust BSNS Consulting as your reliable Taxation Services Provider. With our in-depth understanding of tax laws and regulations, we ensure accurate and timely tax compliance for your business. Our proactive tax planning approach aims to minimise tax burdens and maximise savings, allowing you to focus on driving your business forward.

  72. iHost VPS said:

    Searching for friendly budget VPS hosting providers? Look no further. Our tailored solutions cater to your hosting needs without straining your finances. With a range of features, resources, and top-notch support, we are the preferred choice for those seeking reliable hosting on a budget.

  73. CAvpshost said:

    With CaVPS Host, gain secure and efficient access to your virtual private server through our Remote Desktop Protocol. Our services are designed to deliver seamless connectivity, allowing you to manage your server resources effortlessly with VPS Remote Desktop Experience top-tier performance and reliability.

  74. Tiptop-einrichtung said:

    A Nageltisch is simply a nail table or manicure table. It’s a piece of furniture designed for performing various nail care treatments, such as manicures and pedicures. These tables often come equipped with storage drawers and a comfortable work surface.

  75. Baby Box said:

    Shower gifts are perfect for celebrating baby showers—a joyous occasion filled with excitement and anticipation. Discover gifts that convey your best thoughtful wishes to expecting parents.

  76. Ginkgo Retail said:

    Ginkgo Retail is an innovative domain poised at the intersection of streamlined ecommerce and efficient order management solutions. It serves as a dynamic platform catering to businesses seeking comprehensive, user-friendly systems for their operations. With a focus on seamless integration and accessibility, GinkgoRetail offers an advanced Ecommerce Order Management System, empowering businesses to navigate, track, and optimize their processes effortlessly. Its robust features include Ecommerce Order Management System PDF
    functionalities, ensuring clear and concise documentation throughout the entire order lifecycle. GinkgoRetail stands as a pioneering domain, redefining the standards of intuitive, tech-driven commerce solutions.

Leave a Reply