Bob Bly Direct Response Copywriter Official Banner

Politics and Marketing Don’t Mix

July 23rd, 2012 by Bob Bly

Recently the Jim Henson Company announced that they would no longer permit Chick-fil-A to give away Muppet toys.

The reason: The CEO of the Jim Henson Company supports gay marriage and the CEO of Chick-fil-A does not.

Wouldn’t the CEOs be better off keeping their politics and positions on social issues private?

How could announcing them not alienate at least a portion of their market?

On the other hand, maybe you admire them for taking a stand.

Share

This entry was posted on Monday, July 23rd, 2012 at 2:40 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

31 responses about “Politics and Marketing Don’t Mix”

  1. Kristi Holl said:

    I’m pretty sure Chick-fil-A doesn’t consider gay marriage a social issue or a political issue. It’s in the same category as abortion. It’s either right or wrong, according to biblical standards. It’s why they aren’t open for business on Sunday, as I understand it. I think social/political issues (to them) would be more like tax issues or things of that nature.

    And yes, I admire them.

  2. Lisa said:

    The companies who are outspoken about their politics all seem to be pretty successful, so they must have a good idea of what their target customers already believe. I think politics and marketing can mix if you think of the politics as part of the product. If there is enough demand, it will be successful. On the other hand, if I was an employee at a company that suddenly announced a position I disagreed with, I would resent the fact that they were effectively trying to speak for me without my consent or agreement.

  3. Braden Talbot said:

    Dan Kennedy makes it abundantly clear in his books and newsletters what he thinks about Obama and government in general.

    Sometimes it fits the personality and brand.

  4. Bob Bly said:

    Braden: Yes, but Dan is a curmudgeon and consultant, not a consumer brand or large corporation.

  5. Buy YouTube Views only $0.75 per 1000 views. We offer 100% money-back guarantee! said:

    Buy YouTube Views only $0.75 per 1000 views. We offer 100% money-back guarantee!…

    […]Politics and Marketing Don’t Mix – bly.com blog – bly.com direct marketing blog[…]…

  6. Kathy said:

    Dan C was asked the question, he didn’t just decide one day to discuss this for the media. As usual, the liberal media looks for controversy with conservative christians.

  7. get free youtube views said:

    Wow, fantastic blog structure! How long have you been blogging for? you made running a blog look easy. The whole look of your web site is wonderful, as smartly as the content!

  8. Gilda said:

    Hi, I do believe this is an excellent blog.
    I stumbledupon it 😉 I will return once again since i have book marked it.
    Money and freedom is the best way to change, may you be rich and continue to help others.

    You may Gilda coming from numerous dealers with inexpensive charges.

    Gilda on twitter to cultivate your followers easily.
    One method to Gilda is always to get stars coordinator the article to
    suit your needs.

  9. buy youtube views said:

    Greetings from Los angeles! I’m bored at work so I decided to browse your website on my iphone during lunch break. I love the info you present here and can’t
    wait to take a look when I get home. I’m shocked at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .
    . Anyways, great blog!

  10. gopal said:

    Wow, fantastic blog structure! How long have you been blogging for? you made running a blog look easy. The whole look of your web site is wonderful, as smartly as the content!..for more athttp://www.publiclikes.com/fb_photo.php

  11. fmodex.dll download said:

    When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get 4 emails with the exact same comment. Perhaps there is a means you are able to remove me from that service? Thank you!

  12. Dexter Brenneis said:

    Maximize your by how a large amount of gear are employed internationally and will often impart numerous memory utilizing that your is also fighting that is a result from our team rrnside the twenty 1st centuries. day-to-day deal livingsocial discount baltimore washington

  13. Election Result said:

    Very Good Article on Election and Politics which you have written on this Website. Read More about the Politics here Election Result

  14. Lisa daniel said:

    Politics is a big marketing , the politicians are well known with marketing , they manipulate the people with there words.

    Multimedia Software

    Photo & Video Editing

  15. Zakir said:

    We have a website name cmhelpline.in where we provide all Govt Schemes based Sarkari Yojana information.

  16. tamilnadu government jobs said:

    Government Jobs Tamilnadu Government Jobs
    Government Jobs TN Govt Jobs

  17. India Gk said:

    You can also get all political update like Prime Minister of India List here

  18. Indian Schemes said:

    This is Govt Schemes based website where author share valuable content about India Scheme

  19. Vamsi said:

    Nice article, in fact We have a website name pmyojana.in where we provide all Govt Schemes based Sarkari Yojana information.

  20. DIVANSHU said:

    Politics has become a business today. For more – Plitical System

  21. Varun Rana said:

    Dan Kennedy makes it abundantly clear in his books and newsletters what he thinks about Obama and government in general.

    Sometimes it fits the personality and brand.

  22. vivek said:

    gud

  23. vivek said:

    gud information yojana gyan in hindi

  24. upbhulekh said:

    As it will be accessible anytime and from any location of the world, you can get numerous genuine buyers quickly. Minus the Agent is a renowned source for advertising your property online. We use effective marketing tools to promote your property among maximum people.

  25. rahul said:

    I really like it because we want to know what is exactly going around us. Please keep an update . I will definitely in touch with you. Now take advantage of upbhulekh

  26. PM Yojana List said:

    this blog provide you all pm modi yojana information PM Modi Yojana

  27. suraj tiwari said:

    all whatsapp groups

  28. telegram said:

    all telegram channels

  29. whatsapp groups said:

    join girls whatsapp groups links

  30. Apna Khata said:

    Amazing content which I have seen . I am addictable of yourblog. Aww you content material is upvoted in every angle. Love you Admin. Keep posting.

  31. Kamala Kanta rout said:

    Assam Ration Card List: ??? ?? ????? ?????? ??? ?? ???? ????? ???? ?? ??????? ???? ??? ??? ????? ?? ?? ??? ?? ???, ?? ???? 2020 ?? ??? ??? ???? ????? ?? ?????????? ?????? ?? ???? ??????? ?? ??? ???, ?? ?? ???-??-??? ????????? ?? ???? ?????? ????? ?????? ?? ?? ??? ???? ????? ???? ?? ???? ?? ???? ??? ?? ????? ?? ?? ?? ??? ????? ??????? ?? ??? ???, ?? ??? ???? ????? ?? ??????????? ?? ???? ?????? ?? ?? ???? ????? ?? ??????? ?? ??? ???? ?? ????? ???? ????? ?? ?? ?????? ???????

Leave a Reply