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Save Money. Die Better.

November 10th, 2009 by Bob Bly

Walmart’s slogan is “Save Money. Live Better.”

Now Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on its web sites.

Costco and Amazon also sell coffins online. Traditionally coffins are sold by funeral homes as part of the funeral package.

Naturally, a spokesperson for the National Funeral Directors Association (NFDA) said buying coffins online is risky business; if the item is damaged, it may not be possible to fix or replace it in time for the funeral.

The main appeal of buying a casket online is low cost: some online vendors sell pine boxes starting at $200. Walmart has a “Dad Remembered” (how nice) model at $895.

I’m going to skip buying my coffin at Walmart or anywhere else: like 36% of Americans, I’m going to be cremated.

Fortunately for me, Walmart sells low-priced urns, too.


This entry was posted on Tuesday, November 10th, 2009 at 4:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

72 responses about “Save Money. Die Better.”

  1. Twitter Trackbacks for Save Money. Die Better. - blog - direct marketing blog [] on said:

    […] Save Money. Die Better. – blog – direct marketing blog – view page – cached Now Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on… Read moreNow Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on its web sites. Read less […]

  2. William Reynolds said:

    I would love to be given the job of writing marketing copy for these products. The slogans are already coming to me….

    “The Pewter Collection: Because They’ve Urned It”

    “Being Dead Has Never Been More Convenient”

    “Contain Yourself at Wal-Mart”

    “Dying for a Better Deal?”

    Okay, I’ll stop. for now.

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  6. Bob Bly said:

    William: I was once asked to write an ad for a graveyard. The immediate headline that came to mind: “DEAD?” Of course, it was not the one I wrote.

  7. Lou Wasser said:

    Don’tcha’ just love the web copy possibilities?


  8. Jodi Kaplan said:

    I was just looking at the keywords people used to find my site. Once of them was “emails from the dead.” Do you suppose Wal-Mart sells heavenly internet service too?

  9. Internet Marketing Archives» Blog Archive » 'Save Money. Die Better' by Bob Bly said:

    […] Save Money. Die Better… […]

  10. EF Box Funeral Directors Ltd said:

    Walmart moves into funerals…wow, we’ll have to watch out for their UK brand ‘Asda’ doing the same!

  11. Stacy Ranta said:

    Eh. I’ve decided to donate my body to science. In the event that’s not possible, I’d rather be cremated. In any case, it won’t matter to me. I’ll be dead, so what will I care?

    That being said, for those that do want a traditional burial, buying a casket through a vendor rather than through the funeral home can save a lot of money. Costco has sold caskets for years.

    The funeral industry has a reputation for leaning on bereaved relatives and pressuring them to spend more money during their time of emotional vulnerability.

  12. Andrew Davis said:

    Well, why don’t we just cremate ourselves and place our ashes in our house? I mean, it’s way too low compared if you will buy your own casket and cemetery plot right?

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    Pet keepsakes are becoming increasing popular for people who want a lasting reminder of a family pet. Many of these memorials are kept outside in the garden or in the home. If the keepsake is of sufficient quality such as those sold be ekeepsakes they will look and last a very long time.Children can find these urns help with the grieving process.

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