Bob Bly Direct Response Copywriter Official Banner

The Easiest Marketing Task in the World

April 3rd, 2012 by Bob Bly

What’s the easiest marketing task in the world?

It’s putting up a web site that looks pretty and reads well — but doesn’t have to sell anything or generate any other kind of measurable response.

I know, because the most common call I get as a copywriter is this: “We put up a web site and everybody says how great it looks, but we aren’t getting any sales. Help!”

It may be that I am envious of general marketers that don’t have to produce results. If they put up a web site that’s aesthetically pleasing, and that the client praises, they are the hero.

As a direct response copywriter, if I don’t increase the conversion rate of my client’s web site or landing page, I am the goat.

Do you agree with me that creating direct marketing is more difficult and takes more skill than general marketing?


This entry was posted on Tuesday, April 3rd, 2012 at 2:27 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

65 responses about “The Easiest Marketing Task in the World”

  1. Don Marti said:

    There are other metrics for a web site. If you find out that you’re getting fewer support calls because customers are getting answers from the documentation on the web site, that’s a goal accomplished right there.

    Here’s my nominee for easiest marketing task in the world: getting tons of terrible, unqualified leads by giving away T-shirts or running a contest for people who have no interest in your product category.

  2. Scott Martin said:

    By general marketing, I think you mean ‘branding’ marketing where the company is trying to create an image and the agency is trying to:

    a. Win prizes based on what other ‘creatives’ think of their work
    b. Spend as much of the client’s money as possible
    c. Avoid being accountable

    Creating direct marketing is much easier PROVIDED the client understands and wants direct response advertising. However, if the client thinks direct response is crass and wants to create an image, then it’s time to move on to another client.

  3. odziez said:


    […]The Easiest Marketing Task in the World – blog – direct marketing blog[…]…

  4. cupcake recipe said:

    cupcake recipe…

    […]The Easiest Marketing Task in the World – blog – direct marketing blog[…]…

  5. make your own shirt online said:

    The world needs more websites like this with high quality information! I appreciate for the read! pay me a visit I’d appreciate it!

  6. morocco tours said:

    and Spanish. marrakech desert tours Variety of best things to do and see is adverse when you have a trip to Morocco, with a recommended travel Agency in Morocco, like Top Morocco Travel. morocco desert trips from fes .

  7. Swayer Scott said:

    This is an informative section where various interesting tips and discoveries are shared. In this post, they have discussed direct marketing. The writing is unique and with the best marketing actions. I think this is very relevant for readers. vegan diet

  8. fenixes12 said:

    This need to capture customer feedback has driven many companies to develop and execute customer surveys. The problem is that building a good survey and …

  9. William Dixon said:

    Great tips! This material is useful for writers of all levels, beginners, and experts. I agree with your every word, and I think that our team will direct all our efforts to improve our site to make it even easier for readers to read our reviews.

  10. obaidulhassan said:

    If you are looking for the best Best Web Design Company you are on the right post, Softenica Technologies is one of the best company that provides you Graphic Designing, Marketing, and SEO services for you.

  11. beste 5 learning apps said:

    This is interesting! I enjoyed reading your great post

  12. One Dasty said:

    Bringing hoomers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families

  13. McOrlando said:

    All of Pitbull,certificate,guarantee,AKC registration.All new families are required to sign a contract that includes a basic health guarantee and 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.

  14. quickbooks error ps077 said:

    I never knew this too can be a marketing strategy. You explained the whole point very concisely and very easily.

  15. robert said:

  16. Petra giordania said:

    petra giordaniaIl regno nabateo Petra era una volta la capitale degli Edomiani e divenne la capitale nabatea nel V secolo aC. Nonostante le numerose guerre che hanno colpito il Medio Oriente. Il popolo nabateo riuscì a mantenere la propria indipendenza dai grandi conquistatori. Cioè

  17. Erry jonson said:

    described your marketing strategies here is very effective and easy in you made this easy for us. thanks for this.

  18. Quickbooks update error said:

    Your marketing strategies are very helpful for us. plz share regular this type of post.

  19. QuickBooks Error 6190 816 said:

    Thank you for sharing this post, very informative.

  20. Quickbooks file doctor said:

    QuickBooks is a feature-wealthy application that has had a huge effect on the accounting industry. This application has single-handedly eased all the monetary necessities of organizations worldwide. Users can also add face issues and issues even as interacting with that equipment and functions. These issues and problems hinder QuickBooks’ processing. This is in which the QuickBooks document medical doctor can help. The Quickbooks file doctor device is the quit end result of your hunt for a first-rate device to restore common errors. Many QB customers are unusual with this device.

  21. Quickbooks error ps077 said:

    When you try to open Quickbooks software, most of the time you face the Quickbooks error ps077 generally it occurs when you update the software. QuickBooks calculates payroll for businesses using tax tables. When you subscribe to the QuickBooks Payroll service, you can use payroll tax tables to streamline your QB data.

  22. Mark Coli said:

    Canon is one of the pioneer brands available in the market. Ij.start.cannon does not only offer printers, there are different other hardware available including scanners. For scanners also, you will have to make sure to update the drivers on the system so that it can communicate with the devices. With the scanners, you will get the Canon Ij scan utility so that you can scan the documents and images without any issues.

  23. quickbooks error -6144 -82 said:

    If you’ll notice an error message on your screen that says: “QuickBooks Error 6144 82 QuickBooks has encountered a problem and needs to close. We are sorry for the inconvenience.” then without wasting time visit the mentioned site and solve your problem

  24. quickbook error 6189 said:

    Quickbook error 6189 This sort of problem indicates that the fault is typically related to the multi-user network and has nothing to do with accounting data. However, it can also be known as a company file error.

  25. Ndure Shoes said:

    Shop best quality Mens slippers online in Pakistan and chappal from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure Ndure Chappals are made from best quality materials, with soft shoe sole Style a handsome look in best quality Men s chappal At Ndure, we have fashion for every one of You.

    From Ndure buy online the latest fashion sports tracksuits for men online in Pakistan. Fast Shipping.
    Shop from a wide range of Mens collection from Ndure. Shop from a wide variety of shoes for men online in Pakistan, Mens chappals, sandals, sneakers, sports wear, loafers, slipons and boots from Ndure. Our shoes are made from best quality material that is durable. Shop from a wide range shoes color and style. At Ndure, we have a fashion for each one of You.

  26. Borjan Shoes said:

    Borjan offers its customers the best slip-on shoes for men online in Pakistan. We have the highest quality slip ons for men in Pakistan for the most affordable prices. Get Borjan’s amazing collection of men’s slip ons shoes online. Get your favorite shoes for men from Borjan to keep yourself in style and comfort at the same time.
    Borjan offers its customers the best quality womens backpack online in Pakistan. We have the highest quality womens backpacks for the most affordable prices. So, get Borjan’s amazing collection of backpacks for women online. Get your favorite ladies’ backpacks from Borjan to keep yourself in style and comfort at the same time.

  27. Quickbooks tool hub said:

    Quickbooks tool hub programme combines a number of different QuickBooks tools into one application. It includes tools such as Doctor, Condense Data Tool, QuickBooks PDF and Print Repair Tool, and others for repairing common QuickBooks issues. Users can use the specific tool from the QuickBooks Tool centre to address any issues that are interfering with QuickBooks. It may also fix the most common errors, such as 152, 6189, and 816, amongst others.

  28. installturbotax com said:

    installturbotax com the entire process of filing tax returns so smoothly that one can easily do it from the comfort of their home.

  29. quickbooks error 404 said:

    QuickBooks error 404 is simply a runtime error and it occurs because of different variables it hinders business activities significantly hence it is crucial to troubleshoot this errors on immediate basis to prevent if from recurring

  30. William Acker said:

    QuickBooks has been recognized as an efficient accounting software package that both business owners and common people make use of to meet up with their accounting needs. Despite being a reliable application, it does face certain types of issues and errors from time to time. To timely resolve them all at bay, Intuit introduced the QuickBooks tool hub that can wisely resolve any kind of commonly faced application-related errors at ease.

  31. Scoot Cook said:

    Very helpful tips. I love it.

  32. 91coupons said:

    Thank you for posting the article.

  33. Best franchise to buy said:

    If you become an iCode franchisee You’ll play a key role in helping the children of your neighborhood pursue their interests and improve their skills in STEM.. iCode provide the best franchise to buy , and build bonds with other like-minded people. Through the help of an iCode training, you children will be confident enough to step into a world with endless possibilities.’

  34. The better Chhattisgarh said:

    Thank you for posting the article.

  35. Chinyere said:

    I visited the Chinyere and found bags for girls and hand bag variety they are best and cost-effective visit and shop now

  36. hermagic said:

    Great Post.

  37. Chinyere said:

    Buy women apparels from chinyere, which is best clothing brands for women providing wide variety of women apparels in Pakistan

  38. Metro Shoes said:

    Metro has a large collection of all the best best perfume for men, bringing great fragrances. Order now.

  39. Modn said:

    We ensure that your online shopping experience is easy, enjoyable, and absolutely secure. We routinely conduct security audits of our infrastructure to ensure that none of our systems are vulnerable to downtime, hacking, or any other disruption.

  40. Feedhour said:

    Feedhour is an independent news service building up its reputation as the most reliable and accurate news platform.

  41. axron said:

    Thanks for great post

    buy phone charger

  42. Rajesh Pahan said:

    ???????? ???? ??????, Akbar, ?? ???? ???????, ????? ?? ???? ??? ?? ???????? ?? ?? ?????? ?? ??? ???? ??? ?? ???????? ???? ?? ???? ?????? ????? ?? ????? ?? ????? ???? ??? ??? ?? ????????? ?? ?? ??????? ?? …. Akbar Birbal Short Stories in Hindi

  43. Borjan Shoes said:

    Shop a wide range of women shoes, women heels, women court shoes, women peep toes, women boot, women sport shoes and many more Shoes for women online in Pakistan.

  44. Ndure Shoes said:

    Shop comfortable men chappals from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Chappals are made from best quality materials, with soft shoe sole Style a handsome look in best quality Men s chappal At Ndure, we have fashion for every one of You.
    Shop best quality men athleisure, sports shoes online from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure. Our men running shoes, Training Shoes, Hiking Shoes and Joggers Shoes are made from the best quality materials, with soft sole. At Ndure, we have fashion for every one of You.
    Buy latest fashion men dress shoes from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Men’s Formal Shoes are made from best quality materials, with soft shoe sole. Style a handsome look in best quality Men’s Formal Shoes. At Ndure, we have fashion for every one of You.
    Shop trending peshawari chappal from Ndure. Ndure Peshawari Chappals are made from best quality materials, with soft shoe sole. Style a handsome look in best quality Men Peshawari Chappal. At Ndure, we have fashion for every one of You.

  45. ShopECS said:

    ECS is the most reliable place for you when it comes to buying sneakers shoes for girls. Our product is made with best and high quality leather material.

  46. Borjan Shoes said:

    Borjan is giving best women collection for ladies, our women sandals are comfy and premium quality product which will make your foot relax. We offer ladies sandals online as well which are exclusively best quality product although sandals for girls are our top quality and comfy product for casual and party wear as well.

  47. Metro Shoes said:

    Metro shoes offer their customers the highest quality loafers and loafer shoes. Get only the best available loafer shoes for girls in Pakistan, today. So, buy the best loafer shoes online from Metro shoes. We bring you only the highest quality loafers for women.

  48. Servis Shoes said:

    Welcome to Servis Online Official Store! Buy men formal shoes in all sizes with different colors at reasonable Prices. We deliver a product on COD in all Metro cities like Lahore, Karachi, Islamabad across Pakistan.

  49. disha said:

    that is amazing blog

  50. Hindi Rojgar said:

    very greate content deliver blog

  51. Dave Jhone said:

    Luma 22 by TownX is a new development at Jumeirah Village Circle (JVC) that offers you studios, 1, 2, and 3-bedroom apartments with an attractive payment plan. Pleasantly cultivated like the getaway location where harmony and fun rule your existence. The concept offers supreme luxury to experience like a pro without any of the hassles of the establishment. A tranquil environment with natural components is created by the ideal fusion of luxury.

    Visit us-:

  52. cavpshost said:

    We provide a service called cheap windows vps remote desktop which enables users to remotely access and manage a computer or other device from any location at any time. Service providers provide safe, dependable, and user-friendly remote access to computers and other devices.

  53. alexjone said:

    The Oasis by Emaar is the latest development by Emaar Properties that offers you 4 & 5-bedroom villas in the heart of Dubai with all the luxury amenities.
    Visit us :

  54. Maples Closet said:

    Buy the best luxury bags online in Dubai at Maples Closet, your go-to destination for women’s fashion. Browse our exquisite collection and choose from a range of meticulously crafted bags that effortlessly blend sophistication and functionality. Elevate your style with our premium selection of luxury bags, available for convenient online purchase. Shop now and embrace the opulence of Maples Closet’s luxury bags in Dubai.

  55. Maples Closet said:

    Elevate your style with Maples Closet online collection of tote bags for women in UAE. Discover our range of fashionable and functional accessories to buy
    tote bag for women online in UAE, perfect for everyday use. Add a touch of sophistication to your wardrobe and explore our wide selection of modest fashion, including abayas, for a complete fashion experience.

  56. alexjone said:

    Dive into the Pulse of Current Events with The Newz Diary Blog Channel
    Stay informed and engaged with the latest happenings around the globe through our captivating YouTube channel.
    From breaking news and in-depth analyses to thought-provoking commentary, we’re your go-to source for staying connected to the world.

    Join us as we unravel stories that shape history, exploring diverse perspectives and offering insights that spark meaningful discussions.

    Follow us on social midea: Facebook –

    Instagram –

    X (Twitter) –

    Youtube –

  57. BSNS Consulting said:

    Business Consultancy and Services. Our team is committed to enhancing your company’s revenue and efficiency through comprehensive advisory, strategic planning, and process optimization. Whether you need help with market entry strategies or performance improvement, we’ve got you covered with end-to-end solutions.

  58. BSNS Consulting said:

    As a leading provider of Business Consultancy Services in Pakistan, BSNS Consulting is your trusted partner for achieving sustainable growth and success. We understand the local business landscape and offer tailored solutions to address your specific challenges. From market analysis to strategic planning, our consultancy services are designed to unlock your business’s full potential.

  59. iHost VPS said:

    Cheap VPS Hosting refers to a hosting service that offers Virtual Private Servers at an extremely affordable price point. These hosting plans are designed to be budget-friendly while still providing a reliable platform for users to host websites, applications, or other online projects. While cost-effective, it’s essential to ensure that the hosting service meets the required performance and support standards.

  60. Tiptop-Einrichtung said:

    A friseurstuhl vintage adds a nostalgic ambiance to the salon. These chairs often have a classic design and can be antique or retro-styled.

  61. Vallee Real Estate.... said:

    Discover exquisite Lake Como Houses for Sale. Explore a range of charming houses for sale, offering breathtaking views of the serene lake and the surrounding Italian countryside. Your dream home by the water awaits in this picturesque destination.

  62. Netsol Water said:

    Searching for Best sewage treatment plant manufacturers in Delhi? Look no further! Our comprehensive range of innovative solutions ensures efficient wastewater management while adhering to the highest quality standards. With a commitment to environmental sustainability and customer satisfaction, we strive to exceed your expectations. Contact us today to explore how we can tailor our expertise to meet your specific needs.

  63. TipTop Enrichtung said:

    Revamp your salon effortlessly with TipTop-Einrichtung’s Friseureinrichtung komplett set. Our all-in-one sets include everything you need for a stylish and functional hairdressing space. From comfy chairs to practical tools, TipTop-Einrichtung ensures a hassle-free solution for your salon setup. Elevate your styling experience with our simple yet comprehensive complete sets.

  64. Vallee Real Estate said:

    Vallee Real Estate offers seamless transitions from New westminster to vancouver , ensuring smooth moves between these vibrant locales. Unlock your dream property journey with Vallee, bridging the gap between these two bustling urban centers.

  65. Vallee Real Estate said:

    In this vibrant city, Real Estate in New Westminster refers to a wide range of properties. There is a property to suit every taste and budget, ranging from contemporary condos to historic mansions. New Westminster provides a pleasant living environment with its picturesque riverfront, energetic communities, and practical conveniences. Discover your ideal house by looking through the many New Westminster real estate possibilities.

Leave a Reply