The magic of “thin credentials”
March 27th, 2018 by Bob Bly
Recently I got an email notifying me that I had been nominated to
be included in the latest edition of one of the Who’s Who (WW)
directories.
Now, being smart and sophisticated, you may be laughing already.
“Bob, you maroon,” you may be thinking. “Don’t you know that
Who’s Who is hype and a scam — meaningless, worthless, and
bordering on fraud?”
Well, in some ways it may be. It is definitely a marketing ploy,
and not a genuine award or honor.
But there is a counterargument, and it is based on a simple
notion: perception equals reality.
YOU are smart and savvy enough to know WW is mainly a way for the
publisher to make money from marks who are, shall we say, perhaps
a wee bit susceptible to flattery.
But right or wrong, many in the general public — including some
of your prospects and customers — see Who’s Who as real.
Therefore, if you add “listed in Who’s Who” to your bio, doing so
causes your star to rise a bit with these people.
As a result, your WW listing is yet another block (albeit, a tiny
one) in the foundation of your reputation as a guru or expert.
And as we know, being an established guru in your field helps
sell more of your products and services.
Now, “Who’s Who” is a specific example of a broader category of
self-promotion I call the “thin credential.”
I define a thin credential as an honor, award, membership, or
designation that you (a) proactively pursue mainly for its
promotional or marketing value, and (b) sounds more impressive
than it actually is.
Also, if obtaining the thin credential requires study, courses,
and tests to earn it, the individual seeking it often does these
things primarily to get the certification or designation — with
the education and knowledge gained being secondary if that.
For instance, decades ago, I trained as a Certified Novell
Administrator (CNA) — not so I could become a working network
administrator, but to earn a certification that would show my
credibility as a copywriter in the IT niche. And, it worked!
One word of warning: If you get a thin credential, do not
overplay it. Be low key. If you strike up the band, and your
audience knows it’s lightweight, you’ll come off looking silly,
egotistical, or both.
This entry was posted on Tuesday, March 27th, 2018 at 11:27 am and is filed under General, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 28th, 2018 at 7:33 am
First, there is no skills gap generally. Corporations have created this myth to support heir claim that they need to be allowed to import lower wage workers on special visas. Corporations are firing experienced workers to cut personnel costs. They hire less experienced workers and offer no training. Now they want money for training. Sorry but money to corporations usually ends up in the CEOs pocket. If training is needed, the government needs to do it, not private enterprise.
Second, telling workers never mind the diploma will make sure there is a clear class divisions and end upward mobility. According to my ultius essay such a result will hardest the class lines that already exist and relegate most people to existences without hope. The rich know diplomas mean a lot and so do good schools but they would rather tell the working and middle class that they don’t matter.
Third, we need to revitalize our public schools and stop pouring money into private religious schools and charter schools. Then we need to tell universities that receive tax dollars that million dollar salaries and perks like the ones at NYU must stop. College education must become more accessible for the working and middle class.
Fourth, stop allowing corporations to guide policy and stop giving them passes on wages and taxes.
It’s time to do some nation building at home!
March 28th, 2018 at 7:34 am
First, there is no skills gap generally. Corporations have created this myth to support heir claim that they need to be allowed to import lower wage workers on special visas. Corporations are firing experienced workers to cut personnel costs. They hire less experienced workers and offer no training. Now they want money for training. Sorry but money to corporations usually ends up in the CEOs pocket. If training is needed, the government needs to do it, not private enterprise.
Second, telling workers never mind the diploma will make sure there is a clear class divisions and end upward mobility. According to ultius.pro such a result will hardest the class lines that already exist and relegate most people to existences without hope. The rich know diplomas mean a lot and so do good schools but they would rather tell the working and middle class that they don’t matter.
Third, we need to revitalize our public schools and stop pouring money into private religious schools and charter schools. Then we need to tell universities that receive tax dollars that million dollar salaries and perks like the ones at NYU must stop. College education must become more accessible for the working and middle class.
Fourth, stop allowing corporations to guide policy and stop giving them passes on wages and taxes.
It’s time to do some nation building at home!
March 28th, 2018 at 7:54 am
I recently read the book Thin Credentials and I amazed to read it because a lot of things become interesting when you start reading it.I buy it from uk best essays at cheap because the title of the book is interesting.
March 29th, 2018 at 4:30 am
I figure we ought not to fear this! These days, on the planet, we don’t have a machine, that composes writings like a human. What’s more, a great deal of machine content check and right by individuals. In this way, the composition calling isn’t damned.
happy wheels
March 30th, 2018 at 1:45 am
we need to revitalize our public schools and stop pouring money into private religious schools and charter schools. Then we need to tell universities that receive tax dollars that million dollar salaries and perks like the ones at NYU must stop. College education must become more accessible for the working and middle class.
April 2nd, 2018 at 2:42 am
Wish Advice on This Issue of Firm calling? See the Full meeting of Jonathon Karelse Skilled in Procedure Forecasting and Provide series Legislation.
April 6th, 2018 at 11:02 am
Life can be made more interesting, Just visit funny quotes about life to get the best out of funny quotes for life.
April 8th, 2018 at 11:18 pm
Fabulous blog. Very well described this informative post by the author. Thanks.
Fix your technical problem with Fixingblog.If you have any problem With Router, Range Extender, Antivirus etc. check out the latest post belkin router blinking amber and blue
April 9th, 2018 at 1:53 am
Every weekend I used to visit this website because of this web page content genuine information. If you are experiencing trouble with pogo visit Pogo Loading Games Problem
April 16th, 2018 at 7:14 am
Thanks for sharing this marvelous post. I m very pleased to read this article.Belkin Extender won’t connect
April 17th, 2018 at 4:37 am
Wow, Such a lovely article you have written, if you are interested in buying the gaming laptop, please Visit my Website. Thank you.
April 21st, 2018 at 3:02 pm
I still believe that writing is one of the most important things in education today. On https://pro-academic-writers.com/blog/harvard-format you can find out more about Harvard writing format.
April 22nd, 2018 at 7:25 pm
As Papa Murphy’s has many stores in various locations. The company conducts the survey to get positive and negative feedback from the customers about the quality of products and services provided by the papasurveycompany in return the company offers the customers an opportunity to get the redemption code.
June 4th, 2018 at 8:23 am
You Can use Terrarium TV APK in your Android Mobile Phone . Click here to download Terrarium TV
July 10th, 2018 at 8:18 am
Such articles are really good quality. I recommend everyone to read the end of every article on this blog.
See this page: https://medical-interiors.com/da/feasibilty-analysis
July 17th, 2018 at 2:29 am
Wonderful blog, keep doing great work. in case, if you need help for belkin router problems. you may visit: belkin router red light problem
July 20th, 2018 at 3:11 am
are you sturggling with asus laptop sound not working problem? check out this article and follow the instructoins to fix the problem.
July 27th, 2018 at 5:10 am
If you are having one of such question and looking for an answer then do not worry. We are here to help you. You can call the Norton Support team and we will provide you with an on-call technician. The technician will take your issue and help you through by providing you troubleshooting steps.
July 27th, 2018 at 5:11 am
Epson or Seiko Epson Corporation is a Japanese Company which is one of the world’s largest of Printers and imagining related equipment. With growing demand for a printing device, the technology around printing products is increasing too. This what Epson Printer deliver with their new and upgraded Printers.epson printer support
July 27th, 2018 at 5:11 am
Norton – Norton Antivirus is a security software tool developed by the Symantec, it offers the next-gen security to the users. It has a wide range of products like Norton Internet Security, Norton 360, Norton Antivirus, Norton Utilities and many others. The company developed a complete tool which can be used as an Antivirus,
July 27th, 2018 at 5:12 am
Brother is another popular Printer company which manufactures advanced printing device and accessories for both personal and business use. It is a Japanese company which sells their products both online and offline, from stores.
August 9th, 2018 at 6:32 am
This is true, magi of thin credential really exists, I use it here:szkolenia sprzeda?owe I hope everyone will take good lesson out of it
August 21st, 2018 at 1:36 pm
great post
August 22nd, 2018 at 6:08 am
Great work good article This is a better than average article I read it. Truly I was thinking about this type of theme as of late time today I got it. many thanks for writing such articles. Thanks
August 30th, 2018 at 9:02 am
Great Article of Colleges Shared With Us.
September 19th, 2018 at 4:15 am
It’s Nearly Impossible to Troubleshoot Belkin Wireless
Router Without Accessing Belkin Router Dashboard
In Order to login Belkin wireless router,visit
http://techvaidya.com/login-belkin-wireless-router-192-168-2-1/