Bob Bly Direct Response Copywriter Official Banner

The Mini-Flood Factor in Internet Marketing

June 4th, 2009 by Bob Bly

Here’s a secret working Internet information marketers all know that newbies don’t: you will know within the first 10 minutes whether your e-mail marketing message for that day is going to be a winner or a loser.

For instance, let’s say, for your list, your successful e-mails generate, on average, 50 to 100 orders within 48 hours.

If an e-mail is going to be successful, you will get 5% to 7% of your orders within 10 minutes or so after you distribute the e-mail to your list.

Therefore, if you check your e-mail 10 minutes after the e-mail distributes, and you find half a dozen or so orders have come in right away, the e-mail blast is going to produce nice sales.

On the other hand, if 10 to 15 minutes pass and you have no orders … or just one or two orders … it will probably be a bomb.

Every e-mail marketer looks for a “mini-flood” — a group of immediate orders — a few minutes after distributing the e-mail.

We know if there’s a half a dozen orders we’re all right, but if there is none or one, we’re going to take a bath that day.

Nobody writes about this, as far as I can see, but everyone I talk with acknowledges it is so.

Have you had similar experience? Or are early orders not a real indicator in your business?

Share

This entry was posted on Thursday, June 4th, 2009 at 11:36 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

32 responses about “The Mini-Flood Factor in Internet Marketing”

  1. The Mini-Flood Factor in Internet Marketing - bly.com blog - bly … : Blog Cash Biz said:

    […] original here: The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … Posted under […]

  2. Brett Owens said:

    Yes, absolutely have had similar experiences recently.

    When we’ve had winning promotional emails go out to other lists, our website starts buzzing right away, and the software downloads and inquiries are not far behind.

    If it’s a loser…crickets early, crickets often, for sure.

  3. Morgan said:

    We sell mainly high-ticket B2B items that typically have a long buy cycle, so our mini flood is actually more of a steady trickle.

  4. The Mini-Flood Factor in Internet Marketing - bly.com blog - bly … « Flood said:

    […] He­re­ i­s the­ ori­gi­n­a­l: Th­e Mini-F­l­o­­o­­d F­a­cto­­r in Internet … […]

  5. It's Fun To Make Money Doing What You Love, Isn't It? | Get Rich Ideas, Wealth Building said:

    […] The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … […]

  6. Glenn Livingston said:

    Hi Bob, it’s Glenn Livingston.

    You’re right on the money. The only variation I’ve seen is if when I’ve been foolish enough to send my email out during my market’s “down time” (which is about 9:30 am to 11:30 am most weekdays). If I send a message then it’s possible I won’t get any orders in the first hour, yet still do reasonably well on the email.

    But since most marketers learn their market’s downtime quickly and stop sending then, I think your rule holds nicely across 99% of email situations.

    Love you blog …

    Dr. G 🙂

  7. Email Marketing Guru said:

    I just got a copy of http://ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

  8. Jason Leister said:

    That’s interesting Bob. Ben Suarez has a formula in his Seven Steps to Freedom that is similar when dealing with offline promotions.

    I don’t have my copy in front of me, but I THINK it was over a period of 7 days that you could accurately predict the success of any promotion. But I never saw anyone put numbers together for online stuff.

    In my experience, I guess it depends on the market.

    I work in some markets where it often takes several DAYS just to get an email read. To me, that’s crazy talk… but the numbers don’t lie. The folks just don’t check their email every second like we do.

    Thanks again for the post.

  9. John W. Furst said:

    Bob,

    Almost like a ATM cash machine if the particular campaign is a winner.

    I have included your post in my email marketing tips blog carnival edition 18 as “editor’s pick.”

    Just wanted to let you know. (I finally should upgrade my blog software, because it’s always a hassle with the trackbacks.)

    Thanks for your insight and sharing.

    Have a good week.
    Yours
    John

  10. Traffic Building Software | Get Rich Ideas, Wealth Building said:

    […] The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … […]

  11. Google Reader, Web analytics, E-mail marketing, and more. | Internet Marketing Dispatch said:

    […] The Mini-Flood Factor in Internet Marketing on bly.com blog […]

  12. Judi Bola Online Terpercaya said:

    Bandar Judi Bola Online Terpercaya yang Memegang Prinsip Fairplay dan Memberikan Service VIP Terbaik Bagi Member di Bidangnya Dengan Pasaran Bola yang Kompetitif dan Setara dengan SBOBET dan IBCbet

  13. henry said:

    I simply want to tell you that I am new to weblog and definitely liked this blog site.I have been meaning to write something like this on my website and you have given me an idea.Free Fire Download

  14. judi poker said:

    Judi Bola Online Terpercaya, Poker dan Games | GoBetX

  15. Bola Online said:

    Bandar Judi Bola Online Terpercaya yang Memegang Prinsip Fairplay dan Memberikan Service VIP Terbaik Bagi Member di Bidangnya Dengan Pasaran Bola yang Kompetitif dan Setara dengan SBOBET dan IBCbet

  16. **(Judi bola Online()** said:

    website judi bola yang paling di percaya oleh orang indonesia,sangat berpengalaman dalam mengurus judi online.

  17. **()judi online()** said:

    judi online aman dan terpercaya dengan ijin resmi. Live Kasino, Togel, Poker, E-games & Judi Bola. BIG Promo. Chat dengan team kami..

  18. **()judi online terpercaya()** said:

    situs judi bola dan poker online Terpercaya Indonesia bermain dengen uang asli, aneka games Domino Online, Domino qq , Blackjack Online..

  19. **()situs judi bola()** said:

    Situs Judi bola Terbaik di Indonesia. Selalu setia melayani anda pecinta Judi online untuk pembuatan akun Judi online terbaik didunia..

  20. **()situs judi online()** said:

    situs judi online aman dan terpercaya dengan ijin resmi. Live Kasino, Togel, Poker, E-games & Judi Bola. BIG Promo. Chat dengan team kami..

  21. )situs judi online terpercaya( said:

    situs judi bola dan poker online Terpercaya Indonesia bermain dengen uang asli, aneka games Domino Online, Domino qq , Blackjack Online..()**

  22. Vivek Jazz said:

    Thank you so much.

  23. bharat results said:

    check all 10th and 12th class results at https://www.bharatresults.org.

  24. Navodaya said:

    student everyone can download the Bihar Board 12th Study Material 2019 with past years conducted old examination solved question papers at https://www.biharboard12thresult2019.com/bihar-board-12th-model-papers/

  25. 12th Model Paper 2019 said:

    I love this blog because it contains new and interesting posts which gives a motivation to do charity works. Thank you for your share. 12th Model Paper 2019

  26. David said:

    Yes You explain nicely intent marketing It will be huge factor in next 2 year Best Mobile App Freelancer
    Class 9 study material

  27. SakongQQ said:

    Everyone can have fun

  28. masthan said:

    Data Science Training by N Benchmark IT solutions lets you build and master skills like Descriptive and Inferential Statistics, Probability Distribution, Prediction Analytics using tools R Studio, Data Visualization, SQL, SAS, Hadoop etc. The course is aimed at preparing you to take up the role of Data Scientist working with huge amount of data to make prediction models using various statistical concepts. Using Machines Learning concepts and modeling tools Data Scientist should help organizations process large amount of unstructured data and gain information to shape Business goals. Data Science Course in Hyderabad

  29. Henry Strock said:

    Such a great post. first time I visit your website and I am glad to pray here and read this wonderful post.
    I have read a few articles on your website and I really like your article Download Brawl Stars PC

  30. masthan said:

    NBITS Provides Best Data Science Course Training with Certified Trainers. Data Science Course is in Big Demand now with #1 Place in National and International Job Market. We also Provide Data Science Classroom Training in Ameerpet, Hyderabad and Data Science online Training for rest of the world audience. Register now for our data science 3 months exclusive training program includes Training on Advanced data science course which includes R,Python, Hadoop, Statistics, Machine Learning, Deep Learning using Tensor flow and Keras, Computer Vision, Neural Networks. Data Science Course in Hyderabad

  31. obul reddy said:

    thank you for seeing to my posts very useful to all the educational students 2020.Assam Board 10th Model Papers

  32. ramakrishna said:

    Yes, absolutely have had similar experiences recently.
    Madhyamik TBSE 10th Sample Question Paper

Leave a Reply