Bob Bly Direct Response Copywriter Official Banner

The Mini-Flood Factor in Internet Marketing

June 4th, 2009 by Bob Bly

Here’s a secret working Internet information marketers all know that newbies don’t: you will know within the first 10 minutes whether your e-mail marketing message for that day is going to be a winner or a loser.

For instance, let’s say, for your list, your successful e-mails generate, on average, 50 to 100 orders within 48 hours.

If an e-mail is going to be successful, you will get 5% to 7% of your orders within 10 minutes or so after you distribute the e-mail to your list.

Therefore, if you check your e-mail 10 minutes after the e-mail distributes, and you find half a dozen or so orders have come in right away, the e-mail blast is going to produce nice sales.

On the other hand, if 10 to 15 minutes pass and you have no orders … or just one or two orders … it will probably be a bomb.

Every e-mail marketer looks for a “mini-flood” — a group of immediate orders — a few minutes after distributing the e-mail.

We know if there’s a half a dozen orders we’re all right, but if there is none or one, we’re going to take a bath that day.

Nobody writes about this, as far as I can see, but everyone I talk with acknowledges it is so.

Have you had similar experience? Or are early orders not a real indicator in your business?

Share

This entry was posted on Thursday, June 4th, 2009 at 11:36 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

57 responses about “The Mini-Flood Factor in Internet Marketing”

  1. The Mini-Flood Factor in Internet Marketing - bly.com blog - bly … : Blog Cash Biz said:

    […] original here: The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … Posted under […]

  2. Brett Owens said:

    Yes, absolutely have had similar experiences recently.

    When we’ve had winning promotional emails go out to other lists, our website starts buzzing right away, and the software downloads and inquiries are not far behind.

    If it’s a loser…crickets early, crickets often, for sure.

  3. Morgan said:

    We sell mainly high-ticket B2B items that typically have a long buy cycle, so our mini flood is actually more of a steady trickle.

  4. The Mini-Flood Factor in Internet Marketing - bly.com blog - bly … « Flood said:

    […] He­re­ i­s the­ ori­gi­n­a­l: Th­e Mini-F­l­o­­o­­d F­a­cto­­r in Internet … […]

  5. It's Fun To Make Money Doing What You Love, Isn't It? | Get Rich Ideas, Wealth Building said:

    […] The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … […]

  6. Glenn Livingston said:

    Hi Bob, it’s Glenn Livingston.

    You’re right on the money. The only variation I’ve seen is if when I’ve been foolish enough to send my email out during my market’s “down time” (which is about 9:30 am to 11:30 am most weekdays). If I send a message then it’s possible I won’t get any orders in the first hour, yet still do reasonably well on the email.

    But since most marketers learn their market’s downtime quickly and stop sending then, I think your rule holds nicely across 99% of email situations.

    Love you blog …

    Dr. G 🙂

  7. Email Marketing Guru said:

    I just got a copy of http://ePostMailer.com and I would recommend to anyone who needs to send out an opt-in email mailshot. Its the best free desktop based email marketing software I have used so far.

  8. Jason Leister said:

    That’s interesting Bob. Ben Suarez has a formula in his Seven Steps to Freedom that is similar when dealing with offline promotions.

    I don’t have my copy in front of me, but I THINK it was over a period of 7 days that you could accurately predict the success of any promotion. But I never saw anyone put numbers together for online stuff.

    In my experience, I guess it depends on the market.

    I work in some markets where it often takes several DAYS just to get an email read. To me, that’s crazy talk… but the numbers don’t lie. The folks just don’t check their email every second like we do.

    Thanks again for the post.

  9. John W. Furst said:

    Bob,

    Almost like a ATM cash machine if the particular campaign is a winner.

    I have included your post in my email marketing tips blog carnival edition 18 as “editor’s pick.”

    Just wanted to let you know. (I finally should upgrade my blog software, because it’s always a hassle with the trackbacks.)

    Thanks for your insight and sharing.

    Have a good week.
    Yours
    John

  10. Traffic Building Software | Get Rich Ideas, Wealth Building said:

    […] The Mini-Flood Factor in Internet Marketing – bly.com blog – bly … […]

  11. Google Reader, Web analytics, E-mail marketing, and more. | Internet Marketing Dispatch said:

    […] The Mini-Flood Factor in Internet Marketing on bly.com blog […]

  12. Judi Bola Online Terpercaya said:

    Bandar Judi Bola Online Terpercaya yang Memegang Prinsip Fairplay dan Memberikan Service VIP Terbaik Bagi Member di Bidangnya Dengan Pasaran Bola yang Kompetitif dan Setara dengan SBOBET dan IBCbet

  13. henry said:

    I simply want to tell you that I am new to weblog and definitely liked this blog site.I have been meaning to write something like this on my website and you have given me an idea.Free Fire Download

  14. judi poker said:

    Judi Bola Online Terpercaya, Poker dan Games | GoBetX

  15. Bola Online said:

    Bandar Judi Bola Online Terpercaya yang Memegang Prinsip Fairplay dan Memberikan Service VIP Terbaik Bagi Member di Bidangnya Dengan Pasaran Bola yang Kompetitif dan Setara dengan SBOBET dan IBCbet

  16. **(Judi bola Online()** said:

    website judi bola yang paling di percaya oleh orang indonesia,sangat berpengalaman dalam mengurus judi online.

  17. **()judi online()** said:

    judi online aman dan terpercaya dengan ijin resmi. Live Kasino, Togel, Poker, E-games & Judi Bola. BIG Promo. Chat dengan team kami..

  18. **()judi online terpercaya()** said:

    situs judi bola dan poker online Terpercaya Indonesia bermain dengen uang asli, aneka games Domino Online, Domino qq , Blackjack Online..

  19. **()situs judi bola()** said:

    Situs Judi bola Terbaik di Indonesia. Selalu setia melayani anda pecinta Judi online untuk pembuatan akun Judi online terbaik didunia..

  20. **()situs judi online()** said:

    situs judi online aman dan terpercaya dengan ijin resmi. Live Kasino, Togel, Poker, E-games & Judi Bola. BIG Promo. Chat dengan team kami..

  21. )situs judi online terpercaya( said:

    situs judi bola dan poker online Terpercaya Indonesia bermain dengen uang asli, aneka games Domino Online, Domino qq , Blackjack Online..()**

  22. Vivek Jazz said:

    Thank you so much.

  23. bharat results said:

    check all 10th and 12th class results at https://www.bharatresults.org.

  24. Navodaya said:

    student everyone can download the Bihar Board 12th Study Material 2019 with past years conducted old examination solved question papers at https://www.biharboard12thresult2019.com/bihar-board-12th-model-papers/

  25. 12th Model Paper 2019 said:

    I love this blog because it contains new and interesting posts which gives a motivation to do charity works. Thank you for your share. 12th Model Paper 2019

  26. David said:

    Yes You explain nicely intent marketing It will be huge factor in next 2 year Best Mobile App Freelancer
    Class 9 study material

  27. SakongQQ said:

    Everyone can have fun

  28. masthan said:

    Data Science Training by N Benchmark IT solutions lets you build and master skills like Descriptive and Inferential Statistics, Probability Distribution, Prediction Analytics using tools R Studio, Data Visualization, SQL, SAS, Hadoop etc. The course is aimed at preparing you to take up the role of Data Scientist working with huge amount of data to make prediction models using various statistical concepts. Using Machines Learning concepts and modeling tools Data Scientist should help organizations process large amount of unstructured data and gain information to shape Business goals. Data Science Course in Hyderabad

  29. Henry Strock said:

    Such a great post. first time I visit your website and I am glad to pray here and read this wonderful post.
    I have read a few articles on your website and I really like your article Download Brawl Stars PC

  30. masthan said:

    NBITS Provides Best Data Science Course Training with Certified Trainers. Data Science Course is in Big Demand now with #1 Place in National and International Job Market. We also Provide Data Science Classroom Training in Ameerpet, Hyderabad and Data Science online Training for rest of the world audience. Register now for our data science 3 months exclusive training program includes Training on Advanced data science course which includes R,Python, Hadoop, Statistics, Machine Learning, Deep Learning using Tensor flow and Keras, Computer Vision, Neural Networks. Data Science Course in Hyderabad

  31. obul reddy said:

    thank you for seeing to my posts very useful to all the educational students 2020.Assam Board 10th Model Papers

  32. ramakrishna said:

    Yes, absolutely have had similar experiences recently.
    Madhyamik TBSE 10th Sample Question Paper

  33. ojwb1 ch said:

    Keto 6TM There are all sorts of reasons for this, the most important of which is that it will keep your digestive system healthy. Gelatin ensures that the gastric mucosa remains healthy and that a kind of layer is formed on the inside of your intestines, something that prevents irritation in the organs in question and helps you to absorb nutrients better.
    https://downthepch.com/

  34. siri said:

    great post share to me
    12th model Paper 2020

  35. ktbb1 ch said:

    of the other macronutrients : 0.9 grams of protein and 0.5 grams of carbohydrates , mainly fiber .

  36. dileep kumar said:

    thank you for seeing to my posts very useful to all bihar students 2020.Bihar Board 12th Model Paper 2020

  37. dileep said:

    thank you….Megha SSLC Admit Card

  38. dileep said:

    great post.UP Board Model Paper 2020

  39. dileep said:

    nice post.Raj Board Model Paper 2020

  40. dileep said:

    thank you…PUC Model Paper 2020

  41. dileep said:

    thank you for seeing to my posts.Maha Board Model Paper 2020

  42. dileep said:

    i have shared to valuble information.Bihar Board Model Papers 2020

  43. dileep said:

    wonderful information.CG Board Model Paper 2020

  44. dileep said:

    great information share to me very useful to all educational students.JAC Board Model Paper 2020

  45. dileep said:

    such a great post share to me CBSE Model Paper 2020

  46. Agen Resmi SBOBET said:

    nice blog. thank you

  47. link alternatif said:

    T?i? design is wicked! You obviously know how to keep a re?der entertained. Between your wwit and your videos, I was a?most moved to start my own blog (well, almost…HaHa!) Fanta?tic job.I really loved wwhat you ?ad to say, and more than that, hoow you presented it. Too cool!

  48. Pvhc 3 said:

    Pro Blast XL This is in light of the fact that your stomach takes around 15-30 minutes to send a sign (that the stomach is full) to the mind.Breakfast Breakfast is the most critical supper in step by step life. Along these lines, you are unequivocally crippled from skipping breakfast.Skipping breakfast can cause weight issues . Skipping breakfast can make you feel hungry toward the night and cause you to have a ton at lunch.What’s more, it can moreover cut down your body’s absorption .Additionally Read:Tips on Select a Healthy Breakfast Menu for your Diet Tip # 23: Pro Blast XL
    http://www.nizuni.com/
    https://www.timeout.com/london/restaurants/nizuni
    https://www.standard.co.uk/go/london/bars/londons-best-japanese-cocktails-8841912.html
    https://metro.co.uk/2013/10/16/nizuni-charlotte-street-restaurant-review-thoughtful-japanese-cooking-4136100/

  49. Hric 3 said:

    elite male performance TRIBUNNEWS.COM-When you are sought after activity on, clearly you will skip breakfast right?At that point you will negligence lunch until the sun sets.The inclination for leaving an empty stomach like this is irrefutably not extraordinary at whatever point done consistently.Since, there will be damage to organs, to be explicit the stomach.After the mischief occurs, infections will appear, for instance, ulcer folks.Attempt to discard the penchant for leaving an unfilled stomach.What’s more, another thing to know is never to consume a portion of these sustenances and refreshments when the stomach is so far void huh.Detailing from Grid.ID, these are the five sustenances that should be avoided on an unfilled stomach.What’s your feeling about it?
    http://filthygorgeouslondon.com

  50. Hric 3 said:

    elite male performance TRIBUNNEWS.COM – Dian Sastrowardoyo’s name has starting late transformed into a fervently discussed issue of open dialog.The cast of Love in the film What’s up with Love has as of late gotten another request to play a superhuman film in the nation.Through Bumilangit creation house, Dian Sastrowardoyo was orchestrated as one of the female superhuman figures, the Goddess of Fire.Not just Dian Sastrowardoyo alone, a line of qualified on-screen characters and on-screen characters, for instance, Chelsea Islan, Pevita Pearce, Joe Taslim, Nicholas Saputra and others also joined the Bumilangit Cinematic Universe.
    http://filthygorgeouslondon.com

  51. Hzic 3 said:

    Keto Master RX ince the Candida auris parasite was discovered 10 years back , its spread and irksome control has made it presumably the best fear in crisis clinics.Promotions by Candida auris normally causes defilements in the circulatory framework, yet it in like manner impacts the respiratory structure, the central tangible framework, inside organs and the skin.More frequently than not, the living being has our skin without causing issues, yet in case it comes into contact with blood or lungs, the reality is featured These ailments are regularly certified and 60% of corrupted patients on the planet have passed on.
    http://cuecatastrophe.com/
    https://www.facebook.com/pg/Keto-Master-RX-105373144181416

  52. Hzic 3 said:

    Keto Master RX Candida auris sometimes causes pollutions in the bloodstreamCandida auris as frequently as potential causes maladies in the circulatory framework Credit: Getty Images Furthermore, the Center for Disease Control in the United States saw that a consistently expanding number of countries are enrolling occasions of Candida auris contamination.The parasite is impenetrable to the most generally perceived medications and, resembling various defilements, is difficult to investigate, its demolition is tangled and its advancement increases The most important event of sickness in Latin
    http://cuecatastrophe.com/
    https://www.facebook.com/pg/Keto-Master-RX-105373144181416

  53. Woic 3 said:

    Panther Labs Keto “When I quit drinking I was alarmed to death since I comprehended what could occur for me because of the excesses submitted,” she says. “One day I went to give blood for my mother and they called me from the therapeutic center to disclose to me I couldn’t do it since I had antibodies against Hepatitis, regardless of the way that I never understood that I had this ailment. In spite of the way that I made sense of how to out of the blue negativize the contamination , I could have kept it dynamic and it would have been a period bomb. ”
    http://www.throughmyeyesdvd.com/panther-labs-keto/

  54. JuaraPKVGames said:

    Selamat datang di Situs Judi PKV Games Online juarapkvgames yang merekomendasikan Kumpulan Situs Judi PKV Online Terpercaya di tahun 2019. Seiring dengan perkembangan teknologi online yang membuat permainan Judi PKV Games Online sangat berkembang pesat terutama di Indonesia. Oleh sebab itu kami memberikan kepada pemain Situs Judi PKV Games Online Terpercaya untuk di mainkan. Permainan PKV Games memiliki beberapa permainan antara lain meliputi : Poker, DominoQQ, AduQ, BandarQ, CapsaSusun, Bandar Poker, Sakong dan Bandar66

  55. Ynjc 3 said:

    Veluxton Testo Booster “In the chief case, their rate is half fructose and half glucose, while nectar is 40% fructose and 30% glucose, the rest is water. “In case we think about that nectar contains minerals and cell fortifications, and that its glycemic rundown is lower than that of sugar, it creates the impression that nectar is so far the best decision, yet in case we check calories it is incredible to understand that a spoon of nectar contributes 23 kcal, while a comparative proportion of sugar gives 16 kcal.Remember that nectar is sugar, and its use is starting at now high in a large portion of the absolute masses.
    http://wildjuicery.com/

  56. ucjc 3 said:

    Veluxton Testo Booster Vaccination for HPV: free and mandatory for those In Argentina, HPV vaccines are approved for men and women from 9 years of age. Its application is recommended before the start of sexual intercourse. According to the Ministry of Health of Argentina, the quadrivalent HPV vaccine is on Calendar National vaccination for all 11-year-old girls and boys; (girls who were born as of January 1, 2000 and boys who were born as of January 1, 2006); that is to say that if they have passed the 11 years and they were not vaccinated they have the vaccine available for free if they were born within the mentioned period.
    http://wildjuicery.com/

  57. Fajc 3 said:

    Iron Core Edge The IFBA is an association created in 2008 by the official chief of the fundamental sustenance and non-blended refreshment affiliations trying to connect with customers to eat balanced eating regimens and have a consistently precious proximity, for WHO’s endeavors to improve world general flourishing. Among the 12 firms that make up the affiliation, are: Coca Cola, Mondelez, Danone, Mac Donald, Nestle, Pepsico, Bimbo and Kellogg’s.With information from the Télam Agency.
    http://www.rooftoprevolutionbook.com/

Leave a Reply