Bob Bly Direct Response Copywriter Official Banner

The secret of transparency

April 22nd, 2013 by Bob Bly

One of the differences between traditional print writing and
online writing is the principle of “transparency.”

Transparency means telling the reader all sorts of personal
things about the writer.

Why should the reader care about you? I don’t know.

In the good old days, my mentor SR wrote:

“Don’t tell the reader what YOU did or like. Talk about her
fears, her concerns, her desires, her dreams.”

That’s still the primary interest of today’s prospects. But now,
they also want to know more about you.

A possible reason: the Internet is a more interactive, two-way
communication medium than print.

Therefore, your readers have a stronger desire to connect
directly to you, and part of that is to know more about you.

So in the interest of transparency, here are 21 things you may
be curious or interested to know about me – or not (I am not
100% sold on this transparency thing):

1-I am 5’7″ and have a hang-up about being short. If I could
change 7 things in my life, one would be to become six feet tall.

2-I embarrassingly weigh a little over 200 pounds, and have
struggled with a weight problem for the past few years (I used
to be 175).

3-I absolutely love my work, which primarily is freelance
copywriting and secondarily book writing, Internet information
marketing, and speaking. There is nothing on the planet I would
rather do than write, and my favorite writing is copywriting.

4-One of my great writing pleasures is writing essays. Years
ago, Thomas Nelson published a book of my essays, Count Your
Blessings, though it was hardly a best-seller.

5-I am a hardcore introvert. I like being surrounded by my wife
and kids, but other than that, I prefer to spend time alone.
Prolonged exposure to people wears me out.

6-Aside from writing, my favorite activity is reading The New
York Review of Books. I read every word of every article in
every issue, and if you know NYRB, you know that’s a lot of
words!

7-Unlike some entrepreneurs who work 24/7, I seem to need the
normal amount of sleep, although I often have trouble sleeping.
One of my guilty pleasures is I take an hour nap on the
weekends, and it is the best sleep I have. I agree with Fran
Lebowitz, who said, “I love sleep because it is both pleasant
and safe to use.”

8-My favorite movie is One Flew Over the Cuckoo’s Nest. My
favorite comedy film is Rat Race.

9-I also love horror movies, especially the old ones. My
favorite horror movie is Dracula Has Risen from the Grave with
Christopher Lee.

10-My favorite book is Death of a Salesman by Arthur Miller. Of
course, that’s a play. My favorite novel is The Prince of Tides
by Pat Conroy, who is also my favorite writer.

11-I love science fiction and have a web site dedicated to it,
www.sciencefictionprediction.com. My favorite science fiction
novel is Lord of Light by Roger Zelazny. I’m also a fan of
Harlan Ellison and Isaac Asimov, who is my writing role model
for his prolificity and clear prose.

12-Although I am not a hardcore Trekkie in that I do not go to
conventions, I love Star Trek, and I wrote a trivia book for
HarperCollins titled The Ultimate Unauthorized Star Trek Quiz
Book.

13–For decades my hobby was keeping fish tanks, both saltwater
and fresh, and at one point I had 4 tanks, including one with a
freshwater stingray and another with an eel. Now I have cut down
to one 92-gallon tank. I also have a web site dedicated to this
hobby: www.aquariumdetective.com

14-When I was a kid my passion was science, in particular my
chemistry set. And yes, I have a web site on this too:
www.mychemset.com. I have a B.S. in chemical engineering from
the University of Rochester.

15-I used to enjoy playing chess with my kids, but now in their
20s, they have lost interest. So I don’t play anymore. No great
tragedy; I am not that good anyway.

16-When in high school, I played clarinet and baritone sax, and
I was not terrible. I enjoy listening to bari sax, especially
Gerry Mulligan. A big thrill of my life was meeting Benny
Goodman in an elevator at a club where my father had taken me to
listen to the Buddy Rich band.

17-I used to listen to music in the office 12 hours a day. Now I
prefer silence when working. But I still love a wide range of
music: jazz, classical, rock, and pop. I occasionally listen to
and enjoy a Barry Manilow CD. So sue me.

18-I love dogs. Our golden retriever, Princess, died a couple of
months ago and I am still not over it.

19-A few people I find funny: Louis CK, Demetri Martin, Sean
Morey, Ricky Gervais, Seth McFarlane, Ray Romano. I like Chris
Rock but his mouth is too foul for my taste.

20-If I could do one thing over again in life, I would have had
my kids in my 20s instead of my 30s. But my wife had cancer when
we were young, so we couldn’t.

21-My favorite food on the planet is a kosher hot dog. And yes,
I wrote a book about them: All-American Frank: a History of the
Hot Dog (Publish America). Oranges come in second.

Share

This entry was posted on Monday, April 22nd, 2013 at 11:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

33 responses about “The secret of transparency”

  1. Arlene said:

    Thanks for sharing – just started reading your book: Blog Schmog for a report.

  2. Bon said:

    Thanks for sharing this, Bob. I’m very sorry for your loss. I hope your grief ends.

  3. Shirley de Rose said:

    We (my husband and I) appreciate your transparency so very much. We are similar to you in many ways, from being major introverts to enjoying fish tanks. We watch a marathon of Babylon 5 (all 5 seasons) once per year. Like you, we haven’t made it to a Sci-Fi convention, but there’s always “next year.” We are in the SEM business, often copywriting for clients – we understand those 12 hour work days though we do break for naps occasionally. We consider you to be one of our blessings. Thanks for your transparency!

  4. nero free download full version said:

    I always spent my half an hour to read this weblog’s articles or reviews daily along
    with a cup of coffee.

  5. camping in texas said:

    Great article.

  6. SearchLight Reviews said:

    Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot.
    I hope to give something back and aid others like you aided me.

  7. run 3 cool math said:

    I am grateful to have opened this discussion. This question is quite interesting to me. Finally the answer was found

  8. Miami said:

    This post shows nice details. I like the way you analyze issues windows 10

  9. Richard Rats said:

    I like your list of 21 things, sounds like me – Richard Rats

  10. mediabox hd said:

    Its very nice article,loved it.

  11. Talktowendys Survey said:

    Thank you so much for your research. Our community often puts off medical advice and intervention let alone the stigma associated with mental illnesses.

  12. BrunoA said:

    Hello! Does anyone know how to write a 1000 word essay? This is a really huge text!

  13. don said:

    This page is really attractive for the readers which are making SOFTWARE DEVELOPMENT SERVICES INDIA the page really special for the readers. The collection of such relevant ideas are making the page best for all kind of readers across the page and makes the page really special for all readers.

  14. Jim Rhodes said:

    http://www.fsdf.com

  15. Shreyansh said:

    Thanks for sharing this info

  16. aosdownload said:

    Thanks to you sir.

  17. Run 3 said:

    I did enjoy the storyline of that game, it was pretty interesting, plus missions were tough and challenging.

  18. mapquest directions said:

    The blog is very informative and outstanding. I would love to read your blog. Give me lots of useful information. I will often visit your blog.

  19. john Smith said:

    It depends upon the level of the streaming that which type of laptop or PC having different expects. Now the question arises which type of Laptop we should use for the streaming? Therefore we are presenting you with the best laptops for streaming.

  20. Eront 11 said:

    Greatpeople.me is an employee login web portal that maintains an appropriate interrelationship between all the employees, users, associates, and team members, especially those who work under Kroger.

  21. AMMAR said:

    thanx sir you explain me in a very easy way 21 things great!!!

  22. Woomn 44 said:

    Download K7 Ultimate Security for Windows PC – In this article, you can see how you can download and install the K7 Ultimate Security for Windows PC, Laptop, and desktop for free.

  23. Twan Grey said:

    This article is well written. Transparency is a significant factor in internet marketing. Vegan Celebrities It is the responsibility to share data with peoples that are obliged to make well-read choices and hold leaders liable for the care of the people’s business.

  24. 4movies said:

    Read this :4movies latest Hollywood, Bollywood 720p and 300mb movies

  25. One Dasty said:

    Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and family. Owning a pug puppy or French Bulldog puppy is hard w to respectable families
    https://pugslandbreeder.company.com

  26. robert said:

    https://savannahbengal.company.com/

  27. Chris said:

    Our service offers assistance with all types of papers from essays to dissertations https://homeworkfor.me/. We know how to meet every customer’s needs. Let us know your initial requirements and get help with homework in one click!

  28. io games said:

    although the internet shapes our lives. i show a preference for handwriting.

  29. himanshu sharma said:

    check this hot babe https://www.updatedcelebrities.com/rosa-fox/

  30. Ankit sharma said:

    very good content check this girl https://www.updatedcelebrities.com/marisol-yotta/

  31. Ak Company said:

    Can pleasantly compose on comparative themes! Welcome to here you’ll discover how it should look. https://bit.ly/3uLahCJ

  32. K Walker said:

    This is fantastic work. Thank you for providing such valuable information. A free APM test is the subject of my profile. You can find your APM at any time by visiting the profile. I hope you find this material beneficial. Visit the profile here https://camp-fire.jp/profile/actions_per_minute_test

  33. GoMatka said:

    Wonderful writing. Waiting for more blogs.
    Satta Matka App Development
    Matka Game App Development
    Matka app development
    https://gomatka.gowebs.in

Leave a Reply