Bob Bly Direct Response Copywriter Official Banner

There is no shortcut on the road to online success

January 8th, 2014 by Bob Bly

Subscriber MN writes, “I’m thinking of doing an online
business. Approximately, what would you charge to create the
product, copywriting, landing page, everything A-Z? Or can you
recommend an existing package where everything is already done
that I can buy?”

I have some bad news for MN. What he wants – a complete “done
for you,” online business-in-a-box – and by that I mean one that
(a) he can actually afford and (b) would actually work – does
not exist.

Everyone wants the quick and easy way out. No one wants to do
the hard work. They want to wave a magic wand or rub a lucky
rabbit’s foot – and be handed the online business they seek on a
platter, already revved up and spitting out profits. Sorry, but
it ain’t happening, MN.

Reminds me of the scene in “A League of Their Own” where Gina
Davis wants to play baseball but complains to Tom Hanks that the
baseball life is too hard.

Tom snaps back: “It’s supposed to be hard. If it wasn’t hard,
everyone would do it. The hard is what makes it great.”

I think that’s the case with entrepreneurship in general and
starting an Internet marketing business in particular.

The promoters promise it’s easy because – hey – we copywriters
know that “easy” sells.

But building a successful online business isn’t easy. In theory
it is simple. In practice – often tricky as heck.

Oh, in some ways DOING the business is physically easy – you can
work at home and make a good living devoting only an hour or two
a day to it.

I don’t have employees. I don’t have big overhead. I don’t talk
with customers on the phone or face to face. So in that respect
having an Internet business is not too stressful.

But it is not always easy to figure it all out, put the pieces
together, and make them make money.

Those of us in the business are constantly learning and
studying, and continually fine-tuning our e-mails, landing
pages, products, offers, ads, back-office systems, and just
about everything else.

There isn’t a day goes by that I am not reading blogs, trade
magazines, books, discussion groups, and online newsletters in a
frantic effort to keep up to speed on what’s new in Internet
marketing.

Most of what I learn I will never use. But since I don’t know
what will be the next breakthrough until I learn and try it – I
am learning all the time.

To answer MN’s question: no, he cannot hire me or anyone else to
create the whole business for him, get it running, and then hand
it over to him to enjoy.

That’s because if I or anyone else puts in all that effort, we’d
make MUCH more money by just keeping that business and running
it ourselves than we could selling it to someone else, no matter
how much they offered us for it.

Yes, there are some promoters advertising “done for you”
Internet businesses-in-a-box. I haven’t reviewed them all and so
cannot comment on them all.

But the ones I have seen are thin. Typically the quality of the
products and promotions they sell you is pretty pitiful – a lot
sell 5-page e-books some elance freelancer probably wrote for ten
bucks — and the business is not actually making money for
anyone but the promoter selling it to others.

Again, if the products and landing pages the promoter was
selling really pulled in the dollars online, he’d be buying as
much traffic as he could to drive buyers to the micro sites …
and making his money on product sales … not trying to pawn the
whole kit and caboodle off to unsuspecting prey like MN.

Share

This entry was posted on Wednesday, January 8th, 2014 at 8:57 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

70 responses about “There is no shortcut on the road to online success”

  1. M.R. Maguire said:

    Bravo, Bob! This is a great “wake-up call” for anyone considering internet marketing.

    One entrepreneur I admire is Gary Vaynerchuk. Admittedly, his language is offensive (i.e., dropping the F-bomb onstage while he’s making a presentation) but he did one video that had me cheering.

    Many younger folks (Millennials or Gen Y) would ask him, “How did you reach your success?” And Gary said they were looking for a quick and easy answer.

    In the video, he simply said, “You want to know how I became a success? I worked my tail off, that’s how! If you want to be successful, there are no shortcuts!”

    The young turks need that truth. So do some older adults who think the Internet is like a magic ATM machine that will spit out cash if you just upload the right content.

    Marketing has and always will be an experiment of testing what works and what doesn’t.

    And that’s hard work.

  2. Sharon said:

    When I was trained in copywriting, I heard a lot of talk about problems. What problem does your copy solve for the reader? Why should they care?

    The same applies to a business model. Businesses are successful because they make the world better and people are willing to pay for it. The person who made this request didn’t seem to think about offering anything good to anyone.

  3. jordan replicas for sale said:

    Elvis “BlacElvis” Williams). Patrick “Guitarboy” Hayes, July 14, James Church of God in Christ, You black and white retro 6 jordans tell them your story, and I feel like I won’t get red and black jordan 13 a baby until someone takes these things seriously! Karen, 8,State Fair of Louisiana opens to huge crowds in ShreveportState Fair of Louisiana opens to huge crowds in ShreveportUpdated: Thursday, The Ladies continued to struggle in the buy jordan retro second half, neither is her husband, Accor

  4. rita riya said:

    To promote business marketing is the good thing. The products should be ideal and fresh. Good products should be sold. They should have proper idea about the business and the product. They should be well firm in selling the product.paris sightseeing tours

  5. Dexter Lab said:

    Very informative content, Thank you so much, I have learnt something new today laptop skins

  6. GrahamAWashington said:

    What What a review you shared.

  7. Jacob said:

    What an great idea! Thanks so much for the good post and keep continue writing these kind of amazing post and also share on this blog because i am going to start following your blog and one thing more i can’t stop myself to comment on your site after this amazing post before reading this post i have lots of question in my mind regarding gift packing design after reading this post lot’s of question clear on my mind.if you went to buy Custom Cosmetics Boxes Packaging online then visit over site

  8. Odette Gardiner said:

    Run 3: Start running and jumping like there’s no tomorrow!!! The goal here is to get as far as you can in the weird corridor and avoid falling below in the deep space. Once you reach a certain distance inside the corridor, the level will automatically rise up. There are lots of missing platforms inside, and you should jump over them or walk on the sides to rotate the whole corridor. Collect power cells when you see them and use these items to buy costumes or power-ups.

  9. Seemant Deshmukh said:

    Thanks for the great article got I want to I am searching for https://seemantdeshmukh.blogspot.com/2019/09/mahatma-gandhi-biography.html free website traffic !

  10. john said:

    What an extraordinary thought! Much obliged such a great amount for the great post and keep composing these sort of astonishing post and furthermore share on this blog since I am going to begin following your blog and one thing more I can’t stop myself to remark on your web-page after this stunning post before perusing this post I have bunches of inquiry in my brain with respect to blessing pressing structure subsequent to perusing this post part’s of inquiry clear at the forefront of my thoughts.

    Online shoes in Pakistan

  11. jacob said:

    Very informative content, Thank you so much, Thanks for the great article.

    Accountants in hounslow

  12. Jim Rhodes said:

    You are right. There is no shortcut for it. Check out this https://domyhomework.guru/blog/major-in-college website now.

  13. TutorEye said:

    We have seen a huge growth from past one decade. There are so many opportunities which are still to be explored. Moreover, thanks for the information. TutorEye is an online tutoring platform that provides education services primarily in two categories number one homework help where it provides students help to find solutions to the problems with complete explanations.

  14. run 3 said:

    Looks extremely good, although I’m the opposite of you but I enjoy it

  15. juanmata said:

    MKN Movers and Packers in Dubai is a registered moving company in Dubai. We are providing high quality & comfortable moving and shifting services all over the UAE. As the best moving company in Dubai, our main focus is to satisfy the customers and try to provide the best moving-related services that include self-storage services, house moving, office shifting, and fastest home delivery services.

  16. Ryan B Abraham said:

    When I read this article, I got some information about the topic shared here. There is no shortcut on the road to online success. You gave a detailed description and easy to understand. Thanks for sharing the valuable information for us. the page here I like your post, and keep sharing.

  17. Anowar Hossain said:

    Hi, Many thanks for sharing the great information. It helps people as well as me. This way the people will get guidance Make Money From Tik Tok

  18. RobertKBrown said:

    Absolutely all bookmakers allow betting on boxing fights, the only difference is that some operators offer more favorable conditions than others. In the best bookmakers, boxing bets are rated with good odds, have many options for playing, plus bonuses, special offers, and, of course, a guarantee of winnings. Find boxing betting tips and top bookmakers rankings can be found here oddsdigger.com/boxing

  19. click here said:

    There are no shortcuts to success. June 23, 2016. Barry Urquhart · Business man on road heading toward a dollar sign concept Cuts to inventory, staff number…

  20. riddleymerten said:

    Golden Corral by taking the Golden Corral Customer Satisfaction Survey at Gclistens.com, you will get entry into the Golden Corral Sweepstakes.

  21. Norton setup said:

    This is an informative blog. Keep it up. I am looking forward to this kind of blog. Thanks for sharing it with us norton.com/setup

  22. mcafee said:

    Thank you for sharing this blog , It is an amazing blog , I am really impressed by your blog , It’s really useful mcafee.com/activate

  23. litrejalta said:

    Make rehashed phone interchanges or send rehashed instant messages or different messages utilizing any media communications gadget straightforwardly Alternative Recovery Management Phone Harassment

  24. vefyamelti said:

    On the off chance that the appropriate response is true, at that point you are getting calls from a known ARBI number. You might be a casualty of ARBI telephone badgering. The rundown above isn’t all the numbers that Absolute Recovery Debt Collection.

  25. lekkucadru said:

    You may have a greater number of alternatives than you might suspect even, facing amazing understudy credit obligation authorities Assistance Corp Student Loan.

  26. zapsimetro said:

    Many significant expense programming suppliers offer free assessment arrangement programming for individuals with truly basic duty circumstances. These bundles might not be the same as what’s accessible through Tax Audit Assistance.

  27. john gassette said:

    It is not easy making it in business and mostly online. But determination and hope is what keeps business online going.

  28. my statistics helper website said:

    It is now easy to have your assignment and homework completed by a professional while you do other chores. Login at our website, fill the form or ask to speak with an agent.

  29. Rohaan Abbas said:

    Whether you’re new to boxing/kickboxing or have previous experience, these workouts are designed to provide you with a physical and mental challenge. kickboxing classes dallas

  30. House cleaning Perth said:

    House cleaning Perth
    House cleaning Perth makes it a point of duty to engage in consultations with each of our clients on the right methods and techniques for adequate cleaning of surface areas and protective coatings.

  31. jobsofficials.com said:

    best word writtent pf balance check without uan number

  32. jobsofficials.com said:

    <a href="https://jobsofficials.com/13377x/"13377x DOnwload hindi movies for free

  33. jobsofficials.com said:

    “https://jobsofficials.com/13377x/ dOWNLOAD MOVIES NOW

  34. jobsofficials.com said:

    13377X DOWNLOAD NOW

  35. mike said:

    Thanks for sharing this

  36. One Dasty said:

    Bringingexperience involving the whole family, which is why we begin training early to ease the transition to their new home and family. Owning a pug puppy or French Bulldog puppy is hard work. Making sure they are raised and trained properly can be overwhelming at first, but by offering our customers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  37. McOrlando said:

    All of and puppy, genetic guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
    https://pitbullbreeder.company.com

  38. robert said:

    https://savannahbengal.company.com/

  39. www mcafee com mtp retailcard said:

    Sign In or Make another Microsoft Record.

  40. www.mcafee.com/mtp/retailcard said:

    McAfee Total Protection is the most recent security device that gives the most extensive and complete Internet and PC security. It shields you from programmers, infections, phishing tricks and ensures your organization and online character. Through computerized reinforcement, which just finds a way one way to reestablish, it guarantees the security of your photographs, recordings, music, and significant individual documents. McAfee Total Protection permits you to impart your records to your family easily.Steps to Activate McAfee Total Protection

  41. jacob said:

    http://printercontrolcenter.com/
    https://ij-start-canon-setup.com/
    https://installprint.com/canon-com-ijsetup/
    http://allinonexpert.com/printers/canon-com-ijsetup-some-brief/

  42. iver said:

    http://thehelpingguide.com/printers/canon-com-ijsetup-install-canon-printer/
    http://canon-com-ijsetup.com/
    http://geeksready.com/solutions-brother-com-windows/
    https://brother.printers-setup.com/solutions-brother-com-windows/

  43. james said:

    https://marktick.blogspot.com/
    http://asinghblog.com/solutions-brother-com-windows-setup/
    http://support-brother-windows.globalguideforall.com/

  44. geebranz said:

    hey

  45. couples therapy near me.. said:

    I agree with your thoughts

  46. Aura said:

    This is such great information.advantages of homework

  47. lilia said:

    that’s a good idea, i’ll look into it too
    red ball

  48. himanshu sharma said:

    Check this hot babe https://www.updatedcelebrities.com/vanessa-rhd-wiki/

  49. Ben Johns said:

    Glad to know about this information. Thank you for sharing this with us.

    https://www.everetthardscapeteam.com/

  50. Go Matka said:

    Very Informative article. Nice to read.
    Satta Matka App Development
    Matka Game App Development
    Matka app development
    https://gomatka.gowebs.in

  51. Real Estate Agent In Long Island said:

    Our experienced team is considered one of the best in the real estate market. We assist you in buying great houses at your favorite location. You can list your Houses for sale in long island on our website. We offer rental services as well so you can rent a beautiful home. Here’s a guide that displays the services we provide on our platform.

  52. Jazmin said:

    Jazmin dresses for women are trendy and fancy and full of variety. Jazmin is providing cost-effective and reliable lawn in market.

  53. Borjan Shoes said:

    Shop a wide range of women shoes, women heels, women court shoes, women peep toes, women boot, women sport shoes and many more Shoes for women online in Pakistan.

  54. adnanramzan said:

    Icecream Video Editor Pro Crack is a free and easy-to-use video editing program for Windows that allows you to edit videos and create new ones from photos and videos in just minutes. Combine photos and videos with transitions,

    https://crackgift.com/icecream-video-editor-pro-crack/

  55. Rios Cosmetics said:

    Amazing air freshener and air freshener spray are offered by Rios, a multi brand retailer The shop wants to give customers delight by offering top notch air freshener price in Pakistan Their air freshener is perfect and precisely what you require With their air freshener sprays, Rios satisfies all of your needs.

  56. Crack rex said:

    Waves 10 Crack offers the world’s most comprehensive collection of premium audio plugins that include the most well-known EQs compressors, EQs, and analog models, to pricing and reverb, delays, effect, virtual instruments surround sound tools and more. This waves plugin crack compatible with all well-known operating systems and DAWs. plugins downloaded today are also likely to be compatible with future versions.
    Revoice Pro 4 Crack
    waves plugin crack

  57. Rivaj UK said:

    Rivaj offers the best cosmetics and related products like Maybelline concealer and similar Concealer products So, grab the best concealer today and enjoy Their concealers are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best concealer in Pakistan to their customers every day

  58. Rivaj UK said:

    Rivaj offers great cosmetics and related products like makeup remover and makeup remover wipes So, grab the best makeup remover from Rivaj today and enjoy Their makeup remover kits are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best makeup remover to their customers every day

  59. Rios Cosmetics said:

    Stunning face scrub and body scrub are offered by Rios, a great new multi brand store The shop wants to bring its customers satisfied with their top notch face scrub goods Their body scrub pakistan is perfect for your needs, fulfilling your demands With the best scrub for oily skin in Pakistan Rios meets all your needs.

  60. Rivaj UK said:

    Rivaj brings amazing cosmetics and related products like makeup fixer sprays and makeup fixer kits So, grab the best makeup fixer spray for oily skin from Rivaj today Their makeup fixers are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best makeup fixer kits to their customers

  61. Alexpeter said:

    The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days.

  62. Rios Cosmetics said:

    Amazing air freshener and air freshener spray are offered by Rios, a multi brand retailer. The shop wants to give customers delight by offering top notch air freshener price in Pakistan. Their air freshener is perfect and precisely what you require. With their air freshener sprays, Rios satisfies all of your needs.

  63. Murphy Family Mover said:

    Living in St Charles and looking for Moving Services? Murphy family movers is a reliable brand offering cheap moving services of packing and moving companies St Charles IL. We provide hassle-free office relocation service and Murphys movers are the best family movers in Chicago Illinois. Visit us now.

  64. Rivaj UK said:

    Rivaj brings only the best cosmetics and related products like powder Foundation and liquid foundation. So, grab their liquid foundation sets today and enjoy. Their powder Foundation sets are truly unbeatable and offer a high degree of satisfaction. Rivaj offers the best makeup powder Foundations to their customers every day.

  65. Jazmin Clothing said:

    Jazmin is one of the top women clothing brands in Pakistan with wide range of designs at reasonable prices. So buy latest women dresses online at Jazmin.

  66. hazeljames said:

    website development Ireland and Dublin offers a complete digital solution in taking your business online. Our Award Winning Agency not only devise strategies for your brand, but we own it like our own.

  67. Mike Rooney said:

    Excellent and decent post. It is brilliant blog. I like the way you express information to us. Thanks for such post and please keep it up.Oliver tree jacket

  68. Jason said:

    Always love to see inspirational articles like this, makes sense to go here for OnlyFans Management

  69. carlos12 said:

    Business Analyst produces reports that will be presented to Microsoft end-customers, sellers, and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to Customers. You will have strong Business Analysis and Power BI capabilities to empower customers to better understand & manage their current infrastructures.

  70. ash12 said:

    Trasnport Service is provided by FlightsnTravels and is one the best and most amazing transportation for their customers

Leave a Reply