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Trojan Needs Protection (from Bad Reviews)

October 11th, 2012 by Bob Bly

DM News, a marketing trade publication, criticized Trojan this month for not integrating social media into one of its promotional campaigns.

“The Trojan brand hasn’t tweeted in more than a year” said DM News, apparently in shock.

Maybe Trojan hasn’t tweeted for a year because they have better things to do than social media — like investing their time in marketing that actually generates a positive ROI.

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This entry was posted on Thursday, October 11th, 2012 at 2:31 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    I love what you and Kent wrote about Social Media. It sort of boils down to “All passion…no progress.”

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